Marketing

Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean the difference between success and failure. Brand Management: A theoretical and...

How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing...

Despite legislation that claims to prohibit it, there is a thriving market for babies spreading across the globe. Fueled by rapid advances in reproductive medicine and the desperate desires of millions of would-be parents, the acquisition of...

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780887306662Author Al RiesFormat PaperbackPage Count 160Imprint Harper BusinessPublisher HarperCollins Publishers Inc

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990346142Author Stoney DegeyterFormat PaperbackPage Count 268Imprint Velocitized MediaPublisher Velocitized MediaWeight(grams) 535gDimensions(mm) 254mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993369704Author Dane BrookesFormat PaperbackPage Count 300Imprint Giant Leap MediaPublisher Giant Leap Media

In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization-your brand- from the competition. What a brand stands for, and the actions it...

The gig economy can be viewed as the fuel that lit the fire of change in economies throughout the world. Flexible work grew out of a cultural shift in how we defined how we wished to work. The gig economy also grew out of a need, a need to earn more to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692232859Author Tim MatthewsFormat PaperbackPage Count 398Imprint Embarcadero PressPublisher Embarcadero PressWeight(grams) 531gDimensions(mm) 229mm *...

This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780670094097Author Pavan SoniFormat HardbackPage Count 384Imprint PenguinPublisher Penguin Random House IndiaDimensions(mm) 220mm * 140mm * 40mm

In the digital age of today, digital marketing is essential to making products and services a success and digital marketers are more and more in demand. This book is your guide to becoming a digital marketer and succeeding in this fast moving,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780805094336Author Anita ElberseFormat HardbackPage Count 320Imprint Henry Holt & CompanyPublisher Henry Holt & CompanyWeight(grams) 503gDimensions(mm)...

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781398815056Author John JessupFormat PaperbackPage Count 256Imprint Sirius EntertainmentPublisher Sirius EntertainmentWeight(grams) 1043gDimensions(mm)...

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know...

Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast-with input from your whole...

This is the first major study of the enigmatic religious society. By examining the Jehovah's Witnesses' dramatic recent expansion, Andrew Holden reveals the dependency of their quasi-totalitarian movement on the physical and cultural resources have...

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to...

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. This authoritative book considers how commercial brand management can really be...

Organizational Behavior in Health Care, Fourth Edition is specifically written for health care managers who are on the front lines every day, motivating and leading others in a constantly changing, complex environment. Uniquely addressing...

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans,...

Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and...

The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal...

Most executives believe that winning and keeping customers requires offering something unique. But as physical products are seen as increasingly hard to differentiate, companies resort to branding, gimmicks, and "thinking outside the box." Meanwhile,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781561460663Author Kristine Kathryn RuschFormat PaperbackPage Count 212Imprint Wmg PublishingPublisher Wmg PublishingWeight(grams) 272gDimensions(mm) 216mm...

Successful network marketing entrepreneurs share their secretsIn The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful...

Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an...

Combine brand and experience into a single, exciting whole to drive growth The Digital Transformation era has come and gone. Experiential concepts like personalization, transparency, transference, uniquity, and immediacy are now table stakes in an...

Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital...

Digital communication has altered the flow of global information, evolved consumer values and changed consumption practices worldwide. These challenges in the marketplace are being driven by international, social and technological advances. New...

Why is it that some companies/brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and...

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781735844732Author Rob SperryFormat PaperbackPage Count 280Imprint Rob SperryPublisher Rob SperryWeight(grams) 376gDimensions(mm) 229mm * 152mm * 15mm

The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781932159004Author George Palmatier & Colleen CrumFormat HardbackPage Count 288Imprint J Ross PublishingPublisher J Ross Publishing

A holistic approach to conversion rate optimization that encompasses an entire business online and offline to drive more sales and referrals, and increase bottom-line profits In order for your business to survive, you must convert anonymous traffic into...

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme.Throughout, attention is paid to balancing theory with practical application,...