Marketing

Why customer retention is the new acquisition If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780995746503Author Ivna ReicFormat PaperbackPage Count 268Imprint CXconversion LimitedPublisher CXconversion Limited

Send Better Email. Build a Better Business. With more than 2.6 million email messages sent every second, it's becoming harder to stand out in inboxes-not to mention in a sea of spam, which accounts for 67 percent of those emails. Marketing and...

Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third edition addresses contemporary issues in the marketing environment such as climate change and sustainable devleopment,...

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648353522Author Philip ShelperFormat PaperbackPage Count 170Imprint Loyalty & Reward CoPublisher Loyalty & Reward CoWeight(grams) 236gDimensions(mm)...

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As the effectiveness of traditional marketing techniques continues to diminish, contemporary...

Clean Language Interviewing is a landmark publication that defines the field for this important practice; it is essential reading for all researchers who seek to obtain data that are faithful to the experience of the interviewee. Clean language...

Robust methods to identify new growth opportunities YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth--or don't. While executives often talk about their great growth plans,...

Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media...

If you want to be the best, you have to have the right skillset.From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781476787909Author Philip KotlerFormat PaperbackPage Count 272Imprint Free PressPublisher Free PressWeight(grams) 295gDimensions(mm) 231mm * 152mm * 23mm

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781717836793Author S WeiseFormat PaperbackPage Count 236Imprint BixaPublisher Bixa

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989284905Author Chris KocekFormat PaperbackPage Count 156Imprint Yellow Bird PressPublisher Yellow Bird PressWeight(grams) 159g

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's...

Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or - more sensitively - the steady rise of floral roadside tributes to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544513645Author Randy FrischFormat PaperbackPage Count 258Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 331gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632650139Author Daryl WeberFormat PaperbackPage Count 288Imprint New Page Books,USPublisher Red Wheel/WeiserWeight(grams) 1g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578550060Author Jeff W BennettFormat HardbackPage Count 318Imprint Amphora ConsultingPublisher Amphora ConsultingWeight(grams) 581gDimensions(mm) 229mm *...

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile...

Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of specialists in education, business, social care and...

The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage...

"I have always been inspired by what was happening on the street - and anyway, I couldn't afford the high fashion price tags." -Caroline Baker "Featuring an array of - now - infamous covers and high fashion editorials crafted by Baker, readers are...

"An essential guide to the engine that drives the early adoption of disruptive innovations."--Geoffrey Moore, Author, Crossing the Chasm and Zone to WinHOW COMPANIES CAN VAULT AHEAD BY DEVELOPING, MARKETING, AND DELIVERING SUPERIOR EXPERTISE"Thought...

In 1985 SAAB Automotive commissioned a large piece of research to establish how people bought motor cars. The resulting work led to the creation of The Brand Bucket(R), a six-step decision-making model that will turn potential customers into long term...

Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today's Metail economyArmed with computers, tablets, smartphones, and social media, today's consumers have revolted against the marketplace status quo...

A sophisticated examination of today's contemporary art market from an art dealer's point of view, this new book focuses on recent changes in the quickly evolving market. With an emphasis on how the market responded to the global recession that began in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999662342Author Kip KnightFormat HardbackPage Count 246Imprint 1845 PublishingPublisher 1845 PublishingWeight(grams) 517gDimensions(mm) 229mm * 152mm *...

Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.Drawing on past and present scholarship at the intersection...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632996244Author Howard DoverFormat PaperbackPage Count 204Imprint River Grove BooksPublisher River Grove BooksWeight(grams) 304gDimensions(mm) 229mm *...

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation...

-Reed Holden, founder, Holden Advisors Corp., www.holdenadvisors.com coauthor, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Third Edition "With Pricing on Purpose, Ron Baker had made an enormous contribution to the better...

Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing. The Management of Luxury, second edition, presents a unique snapshot of best practice...

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated...

The European edition of Strategic Market Management has been prepared with the objective of taking David Aaker's outstanding and well-established textbook and presenting it to a European audience. It retains the culture of the original text, to maintain...

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires the most widely used method for collecting information about people's attitudes and behavior. An essential tool for...

Games are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of technology in a way that no other platform has or can. It's no surprise, then, that games and gamification are...

Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and...