Marketing

Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape,...

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993067761Author Wendy H. JonesFormat PaperbackPage Count 120Imprint Scott and LawsonPublisher Scott and Lawson

An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. Being good at marketing might seem...

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing...

Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting...

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366696Author Keith SchreiterFormat PaperbackPage Count 140Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the...

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692256411Author Howard VanesFormat PaperbackPage Count 240Imprint Books on Health.NetPublisher Books on Health.NetWeight(grams) 327gDimensions(mm) 229mm...

This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for...

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946633132Author Adam WittyFormat HardbackPage Count 168Imprint ForbesbooksPublisher ForbesbooksDimensions(mm) 231mm * 155mm * 20mm

This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781784520847Author Julie CottineauFormat PaperbackPage Count 160Imprint Panoma PressPublisher Rethink PressWeight(grams) 275gDimensions(mm) 203mm * 127mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781541700963Author Marcus CollinsFormat HardbackPage Count 304Imprint PublicAffairsPublisher PublicAffairsWeight(grams) 499gDimensions(mm) 236mm * 155mm *...

An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948677066Author Scott McKainFormat HardbackImprint Forefront BooksPublisher Forefront BooksWeight(grams) 363gDimensions(mm) 221mm * 142mm * 25mm

The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our...

In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail?...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988490208Author Richard PoeFormat PaperbackPage Count 276Imprint Heraklid BooksPublisher Heraklid BooksWeight(grams) 322gDimensions(mm) 216mm * 140mm *...

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances that...

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler argues that thousands of "places" - cities, states, and nations - are in crisis, and can no longer rely on...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781637423240Author Rob MeyersonFormat HardbackPage Count 194Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 431gDimensions(mm)...

What does it mean to live in a consumer society and how does this impact on our behaviour? In this insightful and engaging introduction to the psychology of consumption, Cathrine Jansson-Boyd discusses the various ways that consumer activities pervade...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578576961Author Stephen GencoFormat HardbackPage Count 408Imprint Intuitive Consumer Insights LLCPublisher Intuitive Consumer Insights LLCWeight(grams)...

A contemporary approach to network marketing-from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality-an unpleasant reality that no one seems to want to address. A large number of the population...

By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632650122Author Richard KrevolinFormat PaperbackPage Count 224Imprint New Page Books,USPublisher Red Wheel/Weiser

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781733996303Author Mark BoundyFormat PaperbackPage Count 236Imprint Goodrich PublishingPublisher Goodrich PublishingWeight(grams) 322gDimensions(mm) 229mm *...

Subtitle: The secret History and Hidden Meanings of Boxes, Bottles, Cans, and other Persuasive Containers.Packages understand us better than we understand packages. Today's marketers know that they have to trigger desire instantly - and they do so...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956780904Author Anthony FreelingFormat HardbackPage Count 278Imprint Goldingtons PressPublisher Goldingtons PressWeight(grams) 564g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780985442743Author Russel WohlwerthFormat PaperbackPage Count 84Imprint Buckdale PublishingPublisher Buckdale PublishingWeight(grams) 133g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619200227Author Dr Bill WilliamsFormat PaperbackPage Count 312Imprint Segr Publishing LLCPublisher Segr Publishing LLCWeight(grams) 363gDimensions(mm)...

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves...

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new technologies and new...

"Carrying through Alina Wheeler's trademark of beautiful layout and design, the book takes you on a journey through just about every important element of branding you could think of, from passion to positioning." -The Influential Marketing Blog (May...

The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989284905Author Chris KocekFormat PaperbackPage Count 156Imprint Yellow Bird PressPublisher Yellow Bird PressWeight(grams) 159g