Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780997165319Author Jeff JulianFormat PaperbackPage Count 392Imprint Squared DigitalPublisher Squared DigitalWeight(grams) 522gDimensions(mm) 229mm * 152mm *...

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn't enough to differentiate your business-it needs to be designed for service from the ground...

How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing...

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new...

The first unspoken law of service quality and productivity is to do it right the first time. However, chances are that the customers may not be always satisfied with some of the services they receive. How well a firm handles complaints and resolves...

Understand mobile marketing fast, without cutting corners An understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640953437Author Steve MillerFormat PaperbackPage Count 176Imprint Sound WisdomPublisher Sound WisdomWeight(grams) 259gDimensions(mm) 226mm * 150mm * 13mm

Sorry no description is available for this book at this time.

Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding...

At a time when brand exposure is almost limitless, and ads have become more personalized than ever before, how do brands stand out and still win your attention? Having previously struggled to assert its credibility theoretically and amongst executives,...

`the finest writer in our field today' - Journal of Marketing `the great heretic' - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal `a jewel in...

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544506296Author Steve BrownFormat PaperbackPage Count 230Imprint Roi PublishingPublisher Roi PublishingWeight(grams) 295gDimensions(mm) 216mm * 140mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632651921Author Martin SchwirnFormat HardbackPage Count 224Imprint New Page Books,USPublisher Red Wheel/WeiserWeight(grams) 1g

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990346142Author Stoney DegeyterFormat PaperbackPage Count 268Imprint Velocitized MediaPublisher Velocitized MediaWeight(grams) 535gDimensions(mm) 254mm *...

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they...

The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that...

Go with Your Talent features fantastic tools for self-management. The book is based on insights from positive psychology. The drastic decisions you make, to do the things that you are good at, is the best way to self-realization and authenticity. It...

Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the...

Low cost competitors, who offer "good enough" products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to "move up" to challenge the traditional companies in...

Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; Sales Management provides unique access to European and international experts, with...

The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and...

Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential...

This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692026793Author Bret GregoryFormat PaperbackPage Count 122Imprint Attract Customers NowPublisher Attract Customers NowWeight(grams) 172gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366849Author Keith SchreiterFormat PaperbackPage Count 172Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642011173Author Laura BriggsFormat PaperbackPage Count 200Imprint Entrepreneur PressPublisher Entrepreneur Press

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736611821Author Precious WilliamsFormat PaperbackPage Count 84Imprint Perfect Pitches by Precious, LLCPublisher Perfect Pitches by Precious,...

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:* 'How to' and 'how not to' case studies...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615993706Author Harry F BunnFormat PaperbackPage Count 196Imprint Ronin CorporationPublisher Ronin CorporationWeight(grams) 268g

In today's connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933356785Author T J RohlederFormat PaperbackPage Count 118Imprint M.O.R.E. IncorporatedPublisher M.O.R.E. IncorporatedWeight(grams) 159gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993770333Author Rob CuestaFormat PaperbackPage Count 204Imprint Hypersuasion Consulting LtdPublisher Hypersuasion Consulting LtdWeight(grams) 281g

In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization-your brand- from the competition. What a brand stands for, and the actions it...

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With "The New Community Rules", you'll understand how social web...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780976546931Author James ConnorFormat HardbackPage Count 192Imprint Diamond Cutter PressPublisher Diamond Cutter PressWeight(grams) 408g

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640480124Author Ace McCloudFormat PaperbackPage Count 34Imprint Pro Mastery PublishingPublisher Pro Mastery PublishingWeight(grams) 91gDimensions(mm)...