Marketing

Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they've gained powering...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692892961Author Aurelie GuerrieriFormat PaperbackPage Count 258Imprint AkilaonePublisher AkilaoneWeight(grams) 381gDimensions(mm) 229mm * 152mm * 15mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692066935Author Ashley Galina DudarenokFormat PaperbackPage Count 218Imprint Alarice InternationalPublisher Alarice InternationalWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591847380Author Ryan HolidayFormat PaperbackPage Count 176Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 130gDimensions(mm) 196mm * 130mm *...

Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: ...

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper...

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often...

An introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692950746Author Mark SchaeferFormat PaperbackPage Count 254Imprint Mark W. SchaeferPublisher Mark W. SchaeferWeight(grams) 299gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544531175Author Ashleigh WarrenFormat PaperbackPage Count 228Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 295gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692602287Author Stevan RobertsFormat PaperbackPage Count 266Imprint Reach Marketing LLCPublisher Reach Marketing LLCWeight(grams) 358gDimensions(mm)...

Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780975135419Author Hugh MacfarlaneFormat PaperbackPage Count 217Imprint MathMarketing Pty LimitedPublisher MathMarketing Pty Limited

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. ...

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands,...

Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692748275Author Greg KoorhanFormat PaperbackPage Count 158Imprint Crossbow StudioPublisher Crossbow StudioWeight(grams) 191gDimensions(mm) 216mm * 140mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591135197Author Jim NovoFormat PaperbackPage Count 356Imprint Booklocker Inc.,USPublisher Booklocker Inc.,USWeight(grams) 453gDimensions(mm) 140mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783000352218Author Alison MathiebeFormat PaperbackPage Count 238Imprint Alison MathiebePublisher Alison MathiebeWeight(grams) 322gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783907311035Author Lisa S DukeFormat PaperbackPage Count 274Imprint Business School PressPublisher Business School PressWeight(grams) 481gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781950843022Author Peter WilkenFormat HardbackPage Count 238Imprint Post Hypnotic PressPublisher Post Hypnotic PressWeight(grams) 472gDimensions(mm) 229mm *...

Strategy, an ancient pursuit, has evolved through the centuries and in today's business environment applies to all organizations, across all sectors and geographies. The Strategist's Handbook is a collection of the best materials, insights, tools,...

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters...

Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781684191093Author Kathy Klotz-GuestFormat PaperbackPage Count 196Imprint Keeping It HumanPublisher Keeping It HumanWeight(grams) 268gDimensions(mm) 229mm *...

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers. Many B2B companies make...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780977503230Author Tom PolandFormat PaperbackPage Count 328Imprint Tom Poland InternationalPublisher Tom Poland InternationalWeight(grams)...

Silk is not just a simple fiber - it represents something meaningful, universal, perennial. This book tells the story of how the silk textile conquered the luxury world and remained prestigious throughout the ages. Examining sociological research dating...

How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book provides an account of the marketing power of emotion, complete with references...

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781925335927Author Maggie EyreFormat PaperbackPage Count 286Imprint Exisle PublishingPublisher Exisle Publishing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632652065Author Drew Eric WhitmanFormat PaperbackPage Count 208Imprint Career PressPublisher Career Press

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding...

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an...

Let 35 World Class Guerrilla Marketing Coaches Teach You Their Time-tested Tactics and Strategies for Getting New Customers and Turning Them Into Your Most Enthusiastic Fans! Here is a taste of what you're going to learn in Guerrilla Marketing on the...

If You Want to Get Rich - Build a Power Niche is the magic bullet written by a rainmaker lawyer, "not" an academic in an ivory tower, that shows readers how to implement the strategic marketing process of building a Power Niche step-by-step. Any...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544534268Author Anthony L ButlerFormat PaperbackPage Count 232Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 299gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780974945262Author Kevin DubiosFormat PaperbackPage Count 178Imprint Ensanity PressPublisher Ensanity PressWeight(grams) 213gDimensions(mm) 216mm * 140mm *...

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product...

This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the...