Marketing

'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas TalebWhy is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And...

Take control of your personal brand and become an person of influence today. Everyone has a personal brand. You have a personal brand with the people you work with, the people you love, the people who serve you your morning coffee and the people who you...

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.DotCom Secrets is not just another "how-to" book on internet...

The path to your professional success starts with a critical look in the mirror. If you read nothing else on managing yourself, read these 10 articles (plus the bonus article "How Will You Measure Your Life?" by Clayton M. Christensen). We've combed...

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael LewisIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic...

Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B...

AN INSTANT NEW YORK TIMES BESTSELLER'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's time to leapfrog the only hurdle between you and a million-dollar company.More people than ever want to be...

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you Are you constantly chasing customers? Why does it seem like some businesses have their customers...

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This...

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780062292988Author Geoffrey MooreFormat PaperbackPage Count 288Imprint HarperCollins PublishersPublisher HarperCollins Publishers Inc

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781338698Author Steve PhillipsFormat PaperbackPage Count 208Imprint Rethink PressPublisher Rethink PressWeight(grams) 248gDimensions(mm) 216mm * 140mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525543022Author Josh KaufmanFormat PaperbackPage Count 496Imprint PortfolioPublisher Penguin Putnam Inc

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this...

A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street...

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. ...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781999023003Author April DunfordFormat PaperbackPage Count 202Imprint Ambient PressPublisher Ambient PressWeight(grams) 263gDimensions(mm) 216mm * 140mm *...

"The book every recruiter should have on their desk." (The Recruiting Times) How do you get to the top in recruitment and stay there? What does it take to become a Limitless Recruiter? What is it in their DNA that makes them better than the rest...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642011685Author Dan S. KennedyFormat PaperbackPage Count 244Imprint Entrepreneur PressPublisher Entrepreneur Press

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent...

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.Your business is a calling. You've been called...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781780675664Author Harriet PosnerFormat PaperbackPage Count 240Imprint Laurence King PublishingPublisher Laurence King PublishingWeight(grams) 840g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781337998Author Daniel PriestleyFormat PaperbackPage Count 190Imprint Rethink PressPublisher Rethink PressWeight(grams) 171gDimensions(mm) 178mm * 127mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781529420173Author Daryl FieldingFormat PaperbackPage Count 232Imprint Laurence King PublishingPublisher Laurence King PublishingWeight(grams)...

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It's harder than ever to be the brand of choice-in many markets, technology has lowered barriers to entry, increasing competition. Everything is...

The ninth edition of Marketing Concepts and Strategies has been fully updated to reflect the latest marketing themes, together with the authors' real-life practitioner expertise. The marketing world has gone digital as consumers rely on social media; new...

"Whether you're leading an advertising agency, a Fortune 500 company, a middle school, or a political movement, you need to read this book." -Daniel H. Pink, author of When: The Scientific Secrets of Perfect Timing In one of the most original books of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692094556Author Robert SkrobFormat PaperbackPage Count 162Imprint Membership Services, Inc.Publisher Membership Services, Inc.Weight(grams)...

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural...

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their customers. To do that takes data and a deep...

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781925968545Author Kale JamesFormat PaperbackPage Count 108Imprint Avenue House Press Pty LtdPublisher Avenue House Press Pty Ltd

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It...

When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary...

Celebrity Service: discover an inspiring way to serve like never before. Your customers will love you. Your competition will not. Inside this book you will find the answers to set you, your team and your business apart in your industry. From the cabin...

An updated and revised version of the business classic Power Base Selling Power Base Selling, originally published in 1990, left readers with an understanding of and language for gaining political advantage within accounts. Now famous among sellers, the...

Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly. Through the author teams seven decades of teaching and researching experience they have...

Apologies but we at Booksplease don't have a full description for this book.AwardsCommended for Business Book Awards: Short Business Book Category 2022.Book InformationISBN 9781781335048Author Kim ArnoldFormat PaperbackPage Count 168Imprint Rethink...

Become a known name and authority in your field to unlock infinite money-making opportunities In The 90 Day Brand Plan: A Step-by-Step Guide to Mastering the Art of Branding, celebrated branding agency founder and influencer Dain Walker delivers an...

Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen...