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  • Scientific Advertising by Claude C. Hopkins 9780486836058

    Scientific Advertising by Claude C. Hopkins 9780486836058

    RRP: £8.49
    £5.53
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780486836058Author Claude HopkinsFormat PaperbackPage Count 112Imprint Dover Publications Inc.Publisher Dover Publications Inc.Weight(grams)...
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  • Free Your Mind: The new world of manipulation and how to resist it by Laura Dodsworth 9780008600853

    Free Your Mind: The new world of manipulation and how to resist it by Laura Dodsworth 9780008600853

    RRP: £9.99
    £5.56
    The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind. There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers,...
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  • Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising by Luke Sullivan

    Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising by Luke Sullivan

    RRP: £24.00
    £16.90
    The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity-while critical-is no longer enough to succeed...
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  • The Brand Book: An insider's guide to brand building for businesses and organizations by Daryl Fielding

    The Brand Book: An insider's guide to brand building for businesses and organizations by Daryl Fielding

    RRP: £20.00
    £12.95
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781529420173Author Daryl FieldingFormat PaperbackPage Count 232Imprint Laurence King PublishingPublisher Laurence King PublishingWeight(grams)...
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  • This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin

    This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin

    RRP: £16.99
    £12.28
    #1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This...
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  • The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

    The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

    RRP: £10.99
    £7.05
    'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael LewisIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic...
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  • Ogilvy on Advertising by David Ogilvy 9781853756153

    Ogilvy on Advertising by David Ogilvy 9781853756153

    RRP: £14.99
    £9.72
    David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.David Ogilvy is well...
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  • The Illusion of Choice: 16 1/2 psychological biases that influence what we buy by Richard Shotton

    The Illusion of Choice: 16 1/2 psychological biases that influence what we buy by Richard Shotton

    RRP: £14.99
    £9.72
    The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? ...
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  • The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton

    The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton

    RRP: £14.99
    £9.72
    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,...
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  • D&AD. The Copy Book by D&AD

    D&AD. The Copy Book by D&AD

    RRP: £20.00
    £15.29
    In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned...
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  • The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean Noel Kapferer

    The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean Noel Kapferer

    RRP: £36.99
    £35.33
    Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies...
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  • Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business by Michael Farmer

    Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business by Michael Farmer

    RRP: £16.99
    £10.67
    In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge...
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  • Ogilvy on Advertising by David Ogilvy

    Ogilvy on Advertising by David Ogilvy

    RRP: £10.99
    £7.77
    David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all...
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  • Emotion by Design: Creative Leadership Lessons from a Life at Nike by Greg Hoffman

    Emotion by Design: Creative Leadership Lessons from a Life at Nike by Greg Hoffman

    RRP: £10.99
    £7.77
    'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just...
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  • Confessions Of An Advertising Man by David Ogilvy

    Confessions Of An Advertising Man by David Ogilvy

    RRP: £14.99
    £9.89
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781904915379Author David OgilvyFormat PaperbackPage Count 194Imprint Southbank PublishingPublisher Southbank PublishingWeight(grams) 298g
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  • How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity by Fiona Humberstone

    How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity by Fiona Humberstone

    RRP: £30.00
    £21.35
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956454539Author Fiona HumberstoneFormat PaperbackPage Count 208Imprint Copper Beech PressPublisher Copper Beech Press
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  • Crossover Creativity: Real-life stories about where creativity comes from by Dave Trott

    Crossover Creativity: Real-life stories about where creativity comes from by Dave Trott

    RRP: £14.99
    £9.72
    Ideas don't just happen, they don't spring from nowhere. Ideas come to life from everything that's already inside our brains. Because new ideas are actually a new reaction between existing ideas. This means creativity is about finding ways...
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  • The Anti-Capitalist Book of Fashion by Tansy E. Hoskins

    The Anti-Capitalist Book of Fashion by Tansy E. Hoskins

    RRP: £14.99
    £12.29
    *Selected by Emma Watson for her Ultimate Book List* Fashion is political. From the red carpets of the Met Gala to online fast fashion, clothes tell a story of inequality, racism and climate crisis. In The Anti-Capitalist Book of Fashion, Tansy E...
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  • The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman

    The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman

    RRP: £21.00
    £15.00
    Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy...
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    £15.00
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  • The Hidden Persuaders by Vance Packard 9780978843106

    The Hidden Persuaders by Vance Packard 9780978843106

    RRP: £15.99
    £10.49
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780978843106Author Vance PackardFormat PaperbackPage Count 200Imprint Ig PublishingPublisher Ig PublishingWeight(grams) 225g
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  • The Advertising Concept Book: Think Now, Design Later by Pete Barry

    The Advertising Concept Book: Think Now, Design Later by Pete Barry

    RRP: £25.00
    £16.87
    This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new...
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  • Branding For Dummies by Bill Chiaravalle 9781118958087

    Branding For Dummies by Bill Chiaravalle 9781118958087

    RRP: £21.99
    £15.23
    Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a...
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  • Ultimate Guide to Facebook Advertising by Perry Marshall

    Ultimate Guide to Facebook Advertising by Perry Marshall

    RRP: £19.99
    £13.96
    New Customers Are Waiting...Find Them On FacebookFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors...
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  • Free Your Mind: The new world of manipulation and how to resist it by Laura Dodsworth 9780008600945

    Free Your Mind: The new world of manipulation and how to resist it by Laura Dodsworth 9780008600945

    RRP: £22.00
    £19.29
    Learn how to recognise and resist the daily attempts to control and manipulate your mind. There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers, politicians, big tech, even the humble waiter who asks,...
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  • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland 9780062388421

    Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland 9780062388421

    RRP: £19.99
    £12.58
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780062388421Author Rory SutherlandFormat PaperbackPage Count 384Imprint CollinsPublisher HarperCollins Publishers IncWeight(grams) 363gDimensions(mm) 229mm...
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  • The Naming Book: 5 Steps to Creating Brand and Product Names that Sell by Brad Flowers

    The Naming Book: 5 Steps to Creating Brand and Product Names that Sell by Brad Flowers

    RRP: £14.99
    £9.88
    NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name...
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  • Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response by Drew Eric Whitman 9781632652058

    Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response by Drew Eric Whitman 9781632652058

    RRP: £15.99
    £13.19
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632652058Author Drew Eric WhitmanFormat PaperbackPage Count 240Imprint New Page Books,USPublisher Red Wheel/Weiser
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  • How Brands Become Icons: The Principles of Cultural Branding by D. B. Holt

    How Brands Become Icons: The Principles of Cultural Branding by D. B. Holt

    RRP: £28.00
    £21.22
    Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with...
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  • Better Brand Health: Brand Measurement and Metrics for a How Brands Grow World by Jenni Romaniuk 9780190340902

    Better Brand Health: Brand Measurement and Metrics for a How Brands Grow World by Jenni Romaniuk 9780190340902

    RRP: £20.99
    £19.69
    The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from...
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  • Copywriting Is...: 30-or-so Thoughts on Thinking like a Copywriter by Andrew Boulton

    Copywriting Is...: 30-or-so Thoughts on Thinking like a Copywriter by Andrew Boulton

    RRP: £12.99
    £8.49
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838434304Author Andrew BoultonFormat PaperbackPage Count 232Imprint Gasp BooksPublisher Gasp Books
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  • I love it. What is it?: The power of instinct in design and branding by Gyles Lingwood 9781838666064

    I love it. What is it?: The power of instinct in design and branding by Gyles Lingwood 9781838666064

    RRP: £29.95
    £21.94
    The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world's biggest brands No other design company has worked with as many significant brands as Turner Duckworth, the company behind the...
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  • All-American Ads of the 90s by Steven Heller

    All-American Ads of the 90s by Steven Heller

    RRP: £30.00
    £23.35
    From the Los Angeles riots to the Columbine High School massacre, Americans witnessed events and purchased items that reflected the best and worst of the decade. Bill Clinton's presidency was in jeopardy, the digital age had erupted, and Silicon Valley...
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  • Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman 9781601630322

    Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman 9781601630322

    RRP: £14.99
    £11.76
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781601630322Author Drew Eric WhitmanFormat PaperbackPage Count 192Imprint Career PressPublisher Red Wheel/WeiserDimensions(mm) 230mm * 153mm * 15mm
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  • Hegarty on Creativity: There are No Rules by John Hegarty

    Hegarty on Creativity: There are No Rules by John Hegarty

    RRP: £10.99
    £7.19
    Creativity isn't an occupation, it's a preoccupation. It is at the very core of what makes us human. It's also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being...
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  • The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (4th Edition) by Robert W Bly

    The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (4th Edition) by Robert W Bly

    RRP: £17.99
    £11.61
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781250238016Author Robert BlyFormat PaperbackPage Count 496Imprint Saint Martin's Griffin,U.S.Publisher St Martin's Press
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  • Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan

    Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan

    RRP: £28.00
    £19.44
    EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It...
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  • Powers of Persuasion: The Inside Story of British Advertising 1951-2000 by Winston Fletcher 9780199228010

    Powers of Persuasion: The Inside Story of British Advertising 1951-2000 by Winston Fletcher 9780199228010

    £21.70
    During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost...
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  • The Unpublished David Ogilvy by David Ogilvy 9781781250877

    The Unpublished David Ogilvy by David Ogilvy 9781781250877

    RRP: £12.99
    £9.09
    First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of...
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  • Copywriting Third Edition: Successful writing for design, advertising and marketing by Gyles Lingwood

    Copywriting Third Edition: Successful writing for design, advertising and marketing by Gyles Lingwood

    RRP: £24.99
    £15.87
    An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San FranciscoWriting copy is often assumed to be a natural talent. However, there are simple...
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  • The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly by David Meerman Scott

    The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly by David Meerman Scott

    RRP: £23.00
    £15.87
    The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including...
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