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Scientific Advertising by Claude C. Hopkins 9780486836058
RRP: £8.49£5.78Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780486836058Author Claude HopkinsFormat PaperbackPage Count 112Imprint Dover Publications Inc.Publisher Dover Publications Inc.Weight(grams)... -
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
RRP: £10.99£7.30'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael LewisIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic... -
This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin
RRP: £16.99£12.28#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This... -
Ogilvy on Advertising by David Ogilvy 9781853756153
RRP: £14.99£9.97David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.David Ogilvy is well... -
D&AD. The Copy Book by D&AD
RRP: £20.00£15.29In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned... -
Confessions Of An Advertising Man by David Ogilvy
RRP: £14.99£10.14Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781904915379Author David OgilvyFormat PaperbackPage Count 194Imprint Southbank PublishingPublisher Southbank PublishingWeight(grams) 298g -
Change: How to Make Big Things Happen by Damon Centola
RRP: £12.99£8.43'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did? How did... -
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising by Luke Sullivan
RRP: £24.00£16.90The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity-while critical-is no longer enough to succeed... -
The Brand Book: An insider's guide to brand building for businesses and organizations by Daryl Fielding
RRP: £20.00£12.95Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781529420173Author Daryl FieldingFormat PaperbackPage Count 232Imprint Laurence King PublishingPublisher Laurence King PublishingWeight(grams)... -
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy by Richard Shotton
RRP: £14.99£9.97The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? ... -
Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business by Michael Farmer
RRP: £16.99£10.92In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge... -
The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton
RRP: £14.99£9.97Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,... -
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean Noel Kapferer
RRP: £36.99£35.33Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies... -
Ogilvy on Advertising by David Ogilvy
RRP: £10.99£7.30David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all... -
Emotion by Design: Creative Leadership Lessons from a Life at Nike by Greg Hoffman
RRP: £10.99£8.02'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just... -
The Hidden Persuaders by Vance Packard 9780978843106
RRP: £15.99£10.74Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780978843106Author Vance PackardFormat PaperbackPage Count 200Imprint Ig PublishingPublisher Ig PublishingWeight(grams) 225g -
Crossover Creativity: Real-life stories about where creativity comes from by Dave Trott
RRP: £14.99£9.97Ideas don't just happen, they don't spring from nowhere. Ideas come to life from everything that's already inside our brains. Because new ideas are actually a new reaction between existing ideas. This means creativity is about finding ways... -
The Anti-Capitalist Book of Fashion by Tansy E. Hoskins
RRP: £14.99£12.29*Selected by Emma Watson for her Ultimate Book List* Fashion is political. From the red carpets of the Met Gala to online fast fashion, clothes tell a story of inequality, racism and climate crisis. In The Anti-Capitalist Book of Fashion, Tansy E... -
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman
RRP: £21.00£15.00Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy... -
The Advertising Concept Book: Think Now, Design Later by Pete Barry
RRP: £25.00£16.87This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new... -
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland 9780062388421
RRP: £19.99£12.71Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780062388421Author Rory SutherlandFormat PaperbackPage Count 384Imprint CollinsPublisher HarperCollins Publishers IncWeight(grams) 363gDimensions(mm) 229mm... -
Better Brand Health: Brand Measurement and Metrics for a How Brands Grow World by Jenni Romaniuk 9780190340902
RRP: £20.99£19.69The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from... -
Branding For Dummies by Bill Chiaravalle 9781118958087
RRP: £21.99£15.23Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a... -
Ultimate Guide to Facebook Advertising by Perry Marshall
RRP: £19.99£13.96New Customers Are Waiting...Find Them On FacebookFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors... -
How Brands Become Icons: The Principles of Cultural Branding by D. B. Holt
RRP: £28.00£21.22Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with... -
I love it. What is it?: The power of instinct in design and branding by Gyles Lingwood 9781838666064
RRP: £29.95£21.94The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world's biggest brands No other design company has worked with as many significant brands as Turner Duckworth, the company behind the... -
Copywriting Is...: 30-or-so Thoughts on Thinking like a Copywriter by Andrew Boulton
RRP: £12.99£8.74Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838434304Author Andrew BoultonFormat PaperbackPage Count 232Imprint Gasp BooksPublisher Gasp Books -
Advertising: A Very Short Introduction by Winston Fletcher
RRP: £8.99£6.70How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it... -
How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity by Fiona Humberstone
RRP: £30.00£21.35Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956454539Author Fiona HumberstoneFormat PaperbackPage Count 208Imprint Copper Beech PressPublisher Copper Beech Press -
Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman 9781601630322
RRP: £14.99£11.91Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781601630322Author Drew Eric WhitmanFormat PaperbackPage Count 192Imprint Career PressPublisher Red Wheel/WeiserDimensions(mm) 230mm * 153mm * 15mm -
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (4th Edition) by Robert W Bly
RRP: £17.99£11.79Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781250238016Author Robert BlyFormat PaperbackPage Count 496Imprint Saint Martin's Griffin,U.S.Publisher St Martin's Press -
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan
RRP: £28.00£19.44EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It... -
Powers of Persuasion: The Inside Story of British Advertising 1951-2000 by Winston Fletcher 9780199228010
£21.70During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost... -
Hegarty on Advertising: Turning Intelligence into Magic by John Hegarty 9780500296967
RRP: £16.99£10.92A revised and expanded edition of the book described by Books Monthly as 'an absolute gem. A bible, in fact'. If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world's legendary... -
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly by David Meerman Scott
RRP: £23.00£15.87The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including... -
Advertising and Promotion by Chris Hackley
RRP: £57.99£47.44Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the... -
Predatory Thinking by Dave Trott
RRP: £12.99£9.27'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday... -
Creating Superfans: How To Turn Your Customers Into Lifelong Advocates by Brittany Hodak
RRP: £21.99£15.61Superfans aren't just for pop stars and NBA teams. What if your customers loved your brand the way Swifties love Taylor or Drake loves the Raptors? In Creating Superfans, entrepreneur, keynote speaker, and fan-engagement guru Brittany Hodak... -
Think Like Da Vinci: 7 Easy Steps to Boosting Your Everyday Genius by Michael Gelb
RRP: £10.99£7.50New edition, including a new introduction by the author, of this inspiring guide to developing your full potential. A perfect buy for the business market as well as those wishing to explore their power of their brain, this book shows you how to imitate... -
Storynomics: Story Driven Marketing in the Post-Advertising World by Robert McKee
RRP: £19.99£16.42Storynomics - Story-Driven Marketing in the Post-Advertising World is a brilliant book that's destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee - author...