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Scientific Advertising by Claude C. Hopkins 9780486836058
RRP: £8.49£5.78Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780486836058Author Claude HopkinsFormat PaperbackPage Count 112Imprint Dover Publications Inc.Publisher Dover Publications Inc.Weight(grams)... -
Ogilvy on Advertising by David Ogilvy 9781853756153
RRP: £14.99£9.97David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.Book... -
D&AD. The Copy Book by D&AD
RRP: £20.00£15.29In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and... -
Confessions Of An Advertising Man by David Ogilvy
RRP: £14.99£10.14Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781904915379Author David OgilvyFormat PaperbackPage Count 194Imprint Southbank PublishingPublisher Southbank PublishingWeight(grams) 298g -
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising by Luke Sullivan
RRP: £24.00£16.90The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity-while critical-is no longer enough to succeed... -
The Brand Book: An insider's guide to brand building for businesses and organizations by Daryl Fielding
RRP: £20.00£12.95Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781529420173Author Daryl FieldingFormat PaperbackPage Count 232Imprint Laurence King PublishingPublisher Laurence King PublishingWeight(grams)... -
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy by Richard Shotton
£9.97The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? ... -
The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton
£9.97Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,... -
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean Noel Kapferer
£35.33Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies... -
Ogilvy on Advertising by David Ogilvy
RRP: £10.99£7.30David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all... -
Emotion by Design: Creative Leadership Lessons from a Life at Nike by Greg Hoffman
RRP: £10.99£8.02'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just... -
The Hidden Persuaders by Vance Packard 9780978843106
RRP: £15.99£10.74Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780978843106Author Vance PackardFormat PaperbackPage Count 200Imprint Ig PublishingPublisher Ig PublishingWeight(grams) 225g -
Crossover Creativity: Real-life stories about where creativity comes from by Dave Trott
£9.97Ideas don't just happen, they don't spring from nowhere. Ideas come to life from everything that's already inside our brains. Because new ideas are actually a new reaction between existing ideas. This means creativity is about finding ways... -
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman
RRP: £21.00£15.00Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy... -
The Advertising Concept Book: Think Now, Design Later by Pete Barry
RRP: £25.00£16.87This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new... -
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland 9780062388421
RRP: £19.99£12.86Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780062388421Author Rory SutherlandFormat PaperbackPage Count 384Imprint CollinsPublisher HarperCollins Publishers IncWeight(grams) 363gDimensions(mm) 229mm... -
Branding For Dummies by Bill Chiaravalle 9781118958087
RRP: £21.99£15.23Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a... -
Ultimate Guide to Facebook Advertising by Perry Marshall
RRP: £19.99£13.96New Customers Are Waiting...Find Them On FacebookFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors... -
How Brands Become Icons: The Principles of Cultural Branding by D. B. Holt
RRP: £28.00£21.22Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with... -
Copywriting Is...: 30-or-so Thoughts on Thinking like a Copywriter by Andrew Boulton
£8.74Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838434304Author Andrew BoultonFormat PaperbackPage Count 232Imprint Gasp BooksPublisher Gasp BooksWeight(grams) 133g -
Advertising: A Very Short Introduction by Winston Fletcher
RRP: £8.99£6.70How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it... -
Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman 9781601630322
RRP: £17.95£11.54Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781601630322Author Drew Eric WhitmanFormat PaperbackPage Count 192Imprint Career PressPublisher Red Wheel/WeiserDimensions(mm) 230mm * 153mm * 15mm -
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan
RRP: £28.00£19.44EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It... -
Powers of Persuasion: The Inside Story of British Advertising 1951-2000 by Winston Fletcher 9780199228010
£21.70During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost... -
Hegarty on Advertising: Turning Intelligence into Magic by John Hegarty 9780500296967
RRP: £16.99£10.92A revised and expanded edition of the book described by Books Monthly as ‘an absolute gem. A bible, in fact’. If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the world’s legendary... -
Predatory Thinking by Dave Trott
£9.27'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday... -
Buyology: How Everything We Believe About Why We Buy is Wrong by Martin Lindstrom
RRP: £11.99£8.68Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many... -
The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams
RRP: £12.99£8.88Presents the principles of advertising and marketing that will help small businesses gain an advantage over competitors.Book InformationISBN 9781885167293Author Roy H. WilliamsFormat PaperbackPage Count 244Imprint Bard PressPublisher Bard... -
Lovemarks: The Future Beyond Brands by Kevin Roberts
RRP: £33.99£22.99Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576872703Author Kevin RobertsFormat HardbackPage Count 240Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.Weight(grams) 978g -
Decoded 2e: The Science Behind Why We Buy by PP Barden
RRP: £17.99£12.69A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products... -
Drunk Tank Pink: The Subconscious Forces that Shape How We Think, Feel, and Behave by Adam Alter
RRP: £10.99£8.02'Drunk Tank Pink' is a particular shade of pink. In 1979 psychologists discovered that it has an extraordinary effect: if you stare at it for two minutes, you dramatically weaken in strength. In this brilliant study of the strange recesses of our... -
No Logo (Collins Modern Classics) by Naomi Klein
RRP: £10.99£7.50Introducing the Collins Modern Classics, a series featuring some of the most significant books of recent times, books that shed light on the human experience - classics which will endure for generations to come. When No Logo was first... -
Perfect Pitch: The Art of Selling Ideas and Winning New Business by Jon Steel
RRP: £26.00£17.77A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and... -
How Brands Blow by Ryan Wallman 9781838434328
£9.97Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838434328Author Ryan WallmanFormat PaperbackPage Count 236Imprint Gasp BooksPublisher Gasp Books -
Crystallizing Public Opinion (Original Classic) by Edward Bernays 9781722502805
RRP: £10.99£8.54Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781722502805Author Edward BernaysFormat PaperbackPage Count 234Imprint G&D MediaPublisher G&D Media -
The PR Masterclass: How to develop a public relations strategy that works! by Alex Singleton
RRP: £16.99£12.06The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful... -
Facebook Advertising For Dummies by Paul Dunay
RRP: £21.99£15.63Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively... -
Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response by Drew Eric Whitman 9781632652058
RRP: £18.95£12.06Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632652058Author Drew Eric WhitmanFormat PaperbackPage Count 240Imprint New Page Books,USPublisher Red Wheel/Weiser -
Ultimate Guide to Google Ads by Perry Marshall
RRP: £21.99£17.02Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed... -
Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories by Richard Myers
£5.24This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable...