Advertising & Promotion

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780486836058Author Claude HopkinsFormat PaperbackPage Count 112Imprint Dover Publications Inc.Publisher Dover Publications Inc.Weight(grams)...

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.As technology has continually evolved in the last several decades, marketing has...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993540042Author Radim MalinicFormat PaperbackPage Count 224Imprint Brand Nu LimitedPublisher Brand Nu LimitedWeight(grams) 320gDimensions(mm) 210mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780970312594Author Edward BernaysFormat PaperbackPage Count 175Imprint Ig PublishingPublisher Ig PublishingWeight(grams) 137g

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This...

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael LewisIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781416576143Author Noah J GoldsteinFormat PaperbackPage Count 272Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 204gDimensions(mm) 207mm *...

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned...

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.David Ogilvy is well...

In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge...

The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? ...

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,...

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies...

The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind. There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers,...

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781529420173Author Daryl FieldingFormat PaperbackPage Count 232Imprint Laurence King PublishingPublisher Laurence King PublishingWeight(grams)...

'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781904915379Author David OgilvyFormat PaperbackPage Count 194Imprint Southbank PublishingPublisher Southbank PublishingWeight(grams) 298g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956454539Author Fiona HumberstoneFormat PaperbackPage Count 208Imprint Copper Beech PressPublisher Copper Beech Press

Ideas don't just happen, they don't spring from nowhere. Ideas come to life from everything that's already inside our brains. Because new ideas are actually a new reaction between existing ideas. This means creativity is about finding ways...

Ideas don't just happen, they don't spring from nowhere. Ideas come to life from everything that's already inside our brains. Because new ideas are actually a new reaction between existing ideas. This means creativity is about finding ways...

*Selected by Emma Watson for her Ultimate Book List* Fashion is political. From the red carpets of the Met Gala to online fast fashion, clothes tell a story of inequality, racism and climate crisis. In The Anti-Capitalist Book of Fashion, Tansy E...

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic...

Learn how to recognise and resist the daily attempts to control and manipulate your mind. There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers, politicians, big tech, even the humble waiter who asks,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780978843106Author Vance PackardFormat PaperbackPage Count 200Imprint Ig PublishingPublisher Ig PublishingWeight(grams) 225g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780978843106Author Vance PackardFormat PaperbackPage Count 200Imprint Ig PublishingPublisher Ig PublishingWeight(grams) 225g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781999327170Author Peter HooleFormat PaperbackPage Count 442Imprint Agencynomics LimitedPublisher Agencynomics LimitedWeight(grams) 585gDimensions(mm) 229mm...

Deep and Sussman's Smart Moves and Smart Moves for People in Charge gave readers checklists for climbing the corporate ladder and taking on leadership tasks. Now, teamed with one of the country's premiere sales-training firms, they apply the same...

Apologies but we at Booksplease don't have a full description for this book.AwardsCommended for Axiom Business Book Awards (Advertising/Marketing) 2014.Book InformationISBN 9781451686579Author Jonah BergerFormat HardbackPage Count 256Imprint Simon &...

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It...

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780957151505Author Steve HarrisonFormat PaperbackPage Count 208Imprint Adworld PressPublisher Adworld PressWeight(grams) 313g

The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world's biggest brands No other design company has worked with as many significant brands as Turner Duckworth, the company behind the...

The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity-while critical-is no longer enough to succeed...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838434304Author Andrew BoultonFormat PaperbackPage Count 232Imprint Gasp BooksPublisher Gasp Books

From the Los Angeles riots to the Columbine High School massacre, Americans witnessed events and purchased items that reflected the best and worst of the decade. Bill Clinton's presidency was in jeopardy, the digital age had erupted, and Silicon Valley...

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781601630322Author Drew Eric WhitmanFormat PaperbackPage Count 192Imprint Career PressPublisher Red Wheel/WeiserDimensions(mm) 230mm * 153mm * 15mm

Creativity isn't an occupation, it's a preoccupation. It is at the very core of what makes us human. It's also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781250238016Author Robert BlyFormat PaperbackPage Count 496Imprint Saint Martin's Griffin,U.S.Publisher St Martin's Press