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Scientific Advertising by Claude C. Hopkins 9780486836058
RRP: £8.49£5.53Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780486836058Author Claude HopkinsFormat PaperbackPage Count 112Imprint Dover Publications Inc.Publisher Dover Publications Inc.Weight(grams)... -
Free Your Mind: The new world of manipulation and how to resist it by Laura Dodsworth 9780008600853
RRP: £9.99£5.56The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind. There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers,... -
This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin
RRP: £16.99£12.28#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This... -
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
RRP: £10.99£7.40'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael LewisIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic... -
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy by Richard Shotton
RRP: £14.99£9.72The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? ... -
The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton
RRP: £14.99£9.72Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,... -
Ogilvy on Advertising by David Ogilvy 9781853756153
RRP: £14.99£8.94David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.David Ogilvy is well... -
Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business by Michael Farmer
RRP: £16.99£11.54In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge... -
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands by Jean Noel Kapferer
RRP: £36.99£31.56Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies... -
The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells (4th Edition) by Robert W Bly
RRP: £17.99£11.73Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781250238016Author Robert BlyFormat PaperbackPage Count 496Imprint Saint Martin's Griffin,U.S.Publisher St Martin's Press -
Ogilvy on Advertising by David Ogilvy
RRP: £12.99£8.60David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all... -
The Brand Book: An insider's guide to brand building for businesses and organizations by Daryl Fielding
RRP: £20.00£13.35Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781529420173Author Daryl FieldingFormat PaperbackPage Count 232Imprint Laurence King PublishingPublisher Laurence King PublishingWeight(grams)... -
Emotion by Design: Creative Leadership Lessons from a Life at Nike by Greg Hoffman
RRP: £10.99£7.77'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just... -
Confessions Of An Advertising Man by David Ogilvy
RRP: £14.99£9.89Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781904915379Author David OgilvyFormat PaperbackPage Count 194Imprint Southbank PublishingPublisher Southbank PublishingWeight(grams) 298g -
How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity by Fiona Humberstone
RRP: £30.00£21.35Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956454539Author Fiona HumberstoneFormat PaperbackPage Count 208Imprint Copper Beech PressPublisher Copper Beech Press -
Crossover Creativity: Real-life stories about where creativity comes from by Dave Trott
RRP: £14.99£9.72Ideas don't just happen, they don't spring from nowhere. Ideas come to life from everything that's already inside our brains. Because new ideas are actually a new reaction between existing ideas. This means creativity is about finding ways... -
The Anti-Capitalist Book of Fashion by Tansy E. Hoskins
RRP: £14.99£9.80*Selected by Emma Watson for her Ultimate Book List* Fashion is political. From the red carpets of the Met Gala to online fast fashion, clothes tell a story of inequality, racism and climate crisis. In The Anti-Capitalist Book of Fashion, Tansy E... -
The Brand Gap: Revised Edition by Marty Neumeier 9780321348104
RRP: £21.99£19.37THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic... -
The Hidden Persuaders by Vance Packard 9780978843106
RRP: £15.99£10.93Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780978843106Author Vance PackardFormat PaperbackPage Count 200Imprint Ig PublishingPublisher Ig PublishingWeight(grams) 225g -
Ultimate Guide to Facebook Advertising by Perry Marshall
RRP: £19.99£13.96New Customers Are Waiting...Find Them On FacebookFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors... -
Free Your Mind: The new world of manipulation and how to resist it by Laura Dodsworth 9780008600945
RRP: £22.00£19.29Learn how to recognise and resist the daily attempts to control and manipulate your mind. There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers, politicians, big tech, even the humble waiter who asks,... -
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland 9780062388421
RRP: £19.99£12.89Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780062388421Author Rory SutherlandFormat PaperbackPage Count 384Imprint CollinsPublisher HarperCollins Publishers IncWeight(grams) 363gDimensions(mm) 229mm... -
D&AD. The Copy Book by D&AD
£20.04In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned... -
The Naming Book: 5 Steps to Creating Brand and Product Names that Sell by Brad Flowers
RRP: £14.99£9.88NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name... -
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan
RRP: £28.00£18.59EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It... -
Better Brand Health: Brand Measurement and Metrics for a How Brands Grow World by Jenni Romaniuk 9780190340902
RRP: £20.99£19.69The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from... -
Copywriting Is...: 30-or-so Thoughts on Thinking like a Copywriter by Andrew Boulton
RRP: £12.99£8.49Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838434304Author Andrew BoultonFormat PaperbackPage Count 232Imprint Gasp BooksPublisher Gasp Books -
I love it. What is it?: The power of instinct in design and branding by Gyles Lingwood 9781838666064
RRP: £29.95£21.94The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world's biggest brands No other design company has worked with as many significant brands as Turner Duckworth, the company behind the... -
All-American Ads of the 90s by Steven Heller
RRP: £30.00£23.35From the Los Angeles riots to the Columbine High School massacre, Americans witnessed events and purchased items that reflected the best and worst of the decade. Bill Clinton's presidency was in jeopardy, the digital age had erupted, and Silicon Valley... -
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising by Luke Sullivan
RRP: £24.00£16.17The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity-while critical-is no longer enough to succeed... -
Truth, Lies, and Advertising: The Art of Account Planning by Jon Steel
RRP: £39.00£24.85"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and... -
Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman 9781601630322
RRP: £14.99£12.10Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781601630322Author Drew Eric WhitmanFormat PaperbackPage Count 192Imprint Career PressPublisher Red Wheel/WeiserDimensions(mm) 230mm * 153mm * 15mm -
Hegarty on Creativity: There are No Rules by John Hegarty
RRP: £10.99£7.40Creativity isn't an occupation, it's a preoccupation. It is at the very core of what makes us human. It's also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being... -
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters by Joseph Sugarman
RRP: £21.00£14.36Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy... -
Powers of Persuasion: The Inside Story of British Advertising 1951-2000 by Winston Fletcher 9780199228010
RRP: £22.49£21.70During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost... -
The Unpublished David Ogilvy by David Ogilvy 9781781250877
RRP: £12.99£9.09First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of... -
The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly by David Meerman Scott
RRP: £23.00£15.17The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including... -
Copywriting Third Edition: Successful writing for design, advertising and marketing by Gyles Lingwood
RRP: £24.99£16.38An inspiring and essential book for everyone interested in improving the way they write. - Brian Minards, School of Advertising, Academy of Art University, San FranciscoWriting copy is often assumed to be a natural talent. However, there are simple... -
Advertising and Promotion by Chris Hackley
RRP: £57.99£47.44Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the... -
Predatory Thinking by Dave Trott
RRP: £12.99£9.02'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday...