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This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin
RRP: £16.99£12.28#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This... -
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands by Jenni Romaniuk
RRP: £28.99£26.71This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based... -
The Event Manager's Bible 3rd Edition: The Complete Guide to Planning and Organising a Voluntary or Public Event by D. G. Conway
RRP: £16.99£10.70The authoritative guide to planning, organising, managing and delivery events of all sizeAnyone responsible for organising a voluntary or public event will want to do it safely and well, complying with the legislation relating to different aspects of... -
Trust Me I'm Lying: Confessions of a Media Manipulator by Ryan Holiday
RRP: £10.99£8.02Recently, fake news has become real news, making headlines as its consequences become crushingly obvious in political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. Politically... -
Planning and Managing Public Relations Campaigns: A Strategic Approach by Anne Gregory 9781789663204
RRP: £34.99£30.33Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition of Planning... -
Hype Yourself: A no-nonsense PR toolkit for small businesses by Lucy Werner
RRP: £14.99£10.51***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR... -
Crisis Communication Strategies: Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations by Amanda Coleman
RRP: £29.99£25.45Is your company equipped to deal with any kind of crisis - whether caused by internal error, customer action or social media mishap? This bestselling guide gives readers the skills, tools and knowledge to respond effectively to high-stake... -
Building a Culture of Inclusivity: Effective Internal Communication For Diversity, Equity and Inclusion by Priya Bates
RRP: £29.99£28.52Diversity, equality and inclusion (DEI) have never been so important in organizations and yet many feel inadequately prepared. In this guide, the authors combine their expert knowledge to provide a practical approach to bridge this skills and knowledge... -
Get Together: How to Build a Community With Your People by Bailey Richardson 9781732265196
RRP: £16.99£16.94A practical and heartfelt guide to cultivating a community, online or IRL. Although communities feel magical, they don't come together by magic. Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew,... -
Advertising and Promotion by Chris Hackley
RRP: £57.99£47.44Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the... -
May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts by Mish Slade 9780993497216
RRP: £9.99£8.73Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993497216Author Mish SladeFormat PaperbackPage Count 128Imprint Team Incredible PublishingPublisher Team Incredible PublishingWeight(grams)... -
Crisis, Issues and Reputation Management by Andrew Griffin
RRP: £29.99£27.40Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of... -
How Boards Work: And How They Can Work Better in a Chaotic World by Dambisa Moyo 9780349128399
RRP: £12.99£8.43'Highly instructive . . . provides thoughtful analysis' Financial Times'Exactly what any prospective-or sitting-board member needs' Arianna Huffington'A must read . . . highly engaging . . . an indispensable guide to how boards function, malfunction,... -
Experiential Marketing: A Practical Guide to Interactive Brand Experiences by Shirra Smilansky
RRP: £29.99£22.85The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that... -
The Edward Bernays Reader: From Propaganda to the Engineering of Consent by Edward Bernays 9781632462046
RRP: £17.99£12.23Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632462046Author Edward BernaysFormat PaperbackPage Count 296Imprint Ig PublishingPublisher Ig Publishing -
Winning Minds: Secrets From the Language of Leadership by Simon Lancaster 9781137465924
£25.45Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago... -
Crystallizing Public Opinion (Original Classic) by Edward Bernays 9781722502805
RRP: £10.99£8.54Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781722502805Author Edward BernaysFormat PaperbackPage Count 234Imprint G&D MediaPublisher G&D Media -
Reputation Management: The Future of Corporate Communications and Public Relations by Tony Langham
£21.30A good reputation is vital to success in business and in life. Organisations with the best reputations outperform rivals in a myriad of tangible ways; they recruit higher quality staff, succeed with smaller marketing budgets, and exert greater influence... -
Public Relations For Dummies by Eric Yaverbaum 9780471772729
RRP: £18.99£13.73Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the... -
Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World by Sally Susman
RRP: £22.00£16.63A Wall Street Journal BestsellerPfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.A global pandemic. A roller-coaster economy. Political tensions ready... -
You Will Meet a Tall, Dark Stranger: Executive Coaching Challenges by Manfred F. R. Kets de Vries 9781137562661
RRP: £29.99£24.27Kets de Vries profiles a range of toxic executives the narcissist, psychopath, cold fish, obsessive-compulsive, and many more, offering coaches examples of interventions that have worked and those that haven't, to help coaches deal with difficult people... -
Chutzpah & Chutzpah: Saatchi & Saatchi: The Insiders' Stories by Richard Myers
RRP: £20.00£5.24This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success... -
Promote Your Book: Over 250 Proven, Low-Cost Tips and Techniques for the Enterprising Author by Patricia Fry 9781581158571
RRP: £14.99£13.08Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about... -
Event Planning and Management: Principles, Planning and Practice by Ruth Dowson
RRP: £34.99£33.10Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment. Written by authors with extensive industry experience of... -
Badass - Making Users Awesome by Kathy Sierra 9781491919019
RRP: £27.99£19.04Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And... -
Corporate Communication: A Guide to Theory and Practice by Joep P. Cornelissen
£58.53The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent... -
The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand by Annie Pace Scranton 9781398611054
RRP: £21.99£18.09Harness the power of public relations and discover how you can secure meaningful press for your organization. It can be difficult to publicize a company or a product without formal training, yet it's more important than ever for successful marketing... -
The Bauhaus and Public Relations: Communication in a Permanent State of Crisis by Patrick Rossler 9781138097834
RRP: £47.99£43.78This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and... -
Reputation in Business: Lessons for Leaders by Stuart Thomson
RRP: £32.99£30.53A compelling mix of reputation management, crisis leadership and the role of politics in business, this book provides unique practical steps that leaders can take to protect their reputations and those of the organisations they head in an ever more open... -
The Reluctant Networker: Giving you the tools and confidence to give networking a go by Neil Munz-Jones
RRP: £9.99£6.66Many working professionals are 'Reluctant Networkers'. They do not like the thought of 'cold calling' friends of friends, joining networking clubs or going to networking events where they have to 'work' a room full of strangers. Written by a 'Reluctant... -
The Public Relations Handbook by Alison Theaker
RRP: £34.99£32.69The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry. Split into four parts exploring key conceptual themes in public relations, the book offers an overview of... -
Pitch Perfect: How to Say It Right the First Time, Every Time by Bill McGowan 9780062472939
RRP: £10.99£7.50During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or... -
Writing Skills for Public Relations: Style and Technique for Mainstream and Social Media by John Foster
RRP: £29.99£27.40Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos... -
Exposure!: Insider secrets to make your business a go-to authority for journalists by Felicity Cowie
RRP: £14.99£10.51** Business Book Awards 2023 Finalist **Have you ever seen a competitor get great headlines and thought, 'Hey! Why wasn't that us?'Get insider secrets to find out how to set your business apart and cut through the noise, using media coverageHow to... -
Media Interview Techniques: A Complete Guide to Media Training by Robert Taylor
RRP: £29.99£22.85Never has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of... -
PR for Humans: How business leaders tell powerful stories by Mike Sergeant 9781788600552
RRP: £15.99£11.42*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!* "There is no strategy without a story. There is no story without the main character. The main character is you." PR for Humans is for pure-of-heart storytellers who want to cut through the noise and the... -
Crisis Communications Management by Adrian Wheeler 9781787566187
£17.44Can you control a crisis? No - but with adequate preparation you can control the reputational consequences. Reputational damage is rarely caused by the crisis itself but, instead, by what the organisation does and says under the media spotlight. ... -
Public Affairs in Practice: A Practical Guide to Lobbying by Stuart Thomson
RRP: £26.99£21.89Public Affairs in Practice explains how public affairs (PA) is now much more than just political lobbying. Modern PA includes working with other policy-making bodies, such as regulators, commercial organizations and other interested parties. This is... -
The Routledge Handbook of Strategic Communication by Derina R. Holtzhausen
RRP: £45.99£42.01The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the... -
Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand by Amanda Coleman
RRP: £26.99£19.99Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis. For most companies and communicators, dealing with a full-blown crisis...