Marketing

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile,...

An important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in...

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses...

The proven, frustration-free way to make your small business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media accounts, and sell on the world's most...

An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As the effectiveness of traditional marketing techniques continues to diminish, contemporary...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781925335927Author Maggie EyreFormat PaperbackPage Count 286Imprint Exisle PublishingPublisher Exisle Publishing

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780670094097Author Pavan SoniFormat HardbackPage Count 384Imprint PenguinPublisher Penguin Random House IndiaDimensions(mm) 220mm * 140mm * 40mm

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the...

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost...

The Art and Science of Interpreting Market Research Evidence offers a complete account of the way todaya s researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering...

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The...

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry...

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to...

Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a...

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780981827513Author Suzanne TulienFormat PaperbackPage Count 202Imprint Brand AscensionPublisher Brand AscensionWeight(grams) 152g

Secrets, lessons and insights from the frontline of world-class branding and marketing.This book exposes the marketing secrets and lessons learnt from one of the world's most exciting global brands - Coca Cola - and how you can apply them to your own...

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197632Author Keith SchreiterFormat PaperbackPage Count 118Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732651616Author Matt WardFormat PaperbackPage Count 122Imprint Breakthrough ChampionPublisher Breakthrough ChampionWeight(grams) 127gDimensions(mm) 198mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781724466952Author Jim HuffmanFormat PaperbackPage Count 158Imprint Jim Huffman LLCPublisher Jim Huffman LLCWeight(grams) 218gDimensions(mm) 229mm * 152mm *...

Why is it that some companies/brands succeed with women and others don't? In sectors as valuable as telecoms, financial services, consumer electronics, cars, technology, gaming and utilities, women consistently report low levels of interest, and...

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including: ...

As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780994432803Author Bernadette JiwaFormat PaperbackPage Count 178Imprint Perceptive PressPublisher Perceptive PressWeight(grams) 209gDimensions(mm) 203mm *...

In an advanced digital era, with data available on almost everyone and everything, knowing how to bring these different technologies together into a cost-effective integrated marketing strategy that works to create new business sales is paramount to the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933356808Author T J RohlederFormat PaperbackPage Count 252Imprint M.O.R.E. IncorporatedPublisher M.O.R.E. IncorporatedWeight(grams) 322gDimensions(mm)...

Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive...

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business*...

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692499788Author Greg GutkowskiFormat PaperbackPage Count 118Imprint B2B Strategies, LLCPublisher B2B Strategies, LLCWeight(grams) 168gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736248218Author Anastasia OlsonFormat PaperbackPage Count 152Imprint Book2climb LLCPublisher Book2climb LLCWeight(grams) 140g

Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsistent, context-dependent preferences or simply not...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992469863Author Adam HoulahanFormat PaperbackPage Count 206Imprint Stenica Pty LtdPublisher Stenica Pty LtdWeight(grams) 148g

The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.We are amid an unprecedented...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838577599Author Tara WardFormat PaperbackPage Count 128Imprint Arcturus Publishing LtdPublisher Arcturus Publishing Ltd

This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers' willingness to pay for these benefits, and on how psychology affects customers' perception of prices in a market. This strategic view on...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781786273857Author Martin RaymondFormat PaperbackPage Count 240Imprint Laurence King PublishingPublisher Laurence King PublishingWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780761510574Author John Milton FoggFormat PaperbackPage Count 160Imprint Prima LifePublisher Random House USA IncWeight(grams) 189gDimensions(mm) 216mm *...