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  • The Strategist's Handbook: Tools, Templates, and Best Practices Across the Strategy Process by Timothy Galpin 9780192885289

    The Strategist's Handbook: Tools, Templates, and Best Practices Across the Strategy Process by Timothy Galpin 9780192885289

    RRP: £25.00
    £19.89
    Strategy, an ancient pursuit, has evolved through the centuries and in today's business environment applies to all organizations, across all sectors and geographies. The Strategist's Handbook is a collection of the best materials, insights, tools,...
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  • Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russell Brunson

    Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russell Brunson

    RRP: £16.99
    £8.72
    Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.DotCom Secrets is not just another "how-to" book on internet...
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  • Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland

    Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland

    RRP: £12.99
    £7.05
    'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas TalebWhy is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And...
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  • This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin

    This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin

    RRP: £16.99
    £10.21
    #1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This...
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  • Scorecard Marketing: The four-step playbook for getting better leads and bigger profits by Daniel Priestley 9781781337998

    Scorecard Marketing: The four-step playbook for getting better leads and bigger profits by Daniel Priestley 9781781337998

    RRP: £11.99
    £9.04
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781337998Author Daniel PriestleyFormat PaperbackPage Count 190Imprint Rethink PressPublisher Rethink PressWeight(grams) 171gDimensions(mm) 178mm * 127mm...
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  • Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty by Antonia Wade

    Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty by Antonia Wade

    RRP: £95.00
    £78.80
    Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B...
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  • The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton

    The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton

    RRP: £14.99
    £9.72
    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,...
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  • Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut 9781398606487

    Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut 9781398606487

    RRP: £29.99
    £24.83
    WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public...
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  • Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business by Michael Farmer

    Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business by Michael Farmer

    RRP: £16.99
    £11.54
    In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge...
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  • Logos that Last: How to Create Iconic Visual Branding by Allan Peters 9780760383179

    Logos that Last: How to Create Iconic Visual Branding by Allan Peters 9780760383179

    RRP: £28.00
    £19.19
    Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this...
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  • A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - in One Book! by John Jessup 9781839408700

    A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - in One Book! by John Jessup 9781839408700

    RRP: £17.99
    £12.24
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781839408700Author John JessupFormat PaperbackPage Count 256Imprint ArcturusPublisher Arcturus Publishing Ltd
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  • They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated by Marcus Sheridan

    They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated by Marcus Sheridan

    RRP: £21.00
    £14.36
    The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital...
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  • Branding that Means Business: Economist Edge: books that give you the edge by Matt Johnson

    Branding that Means Business: Economist Edge: books that give you the edge by Matt Johnson

    RRP: £10.99
    £7.77
    'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of Ogilvy Now, more than ever, your brand is either loved - or it's noise. In a world defined by digital products and immediate gratification, how can your...
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  • Product Management in Practice by Matt Lemay

    Product Management in Practice by Matt Lemay

    RRP: £36.99
    £23.64
    Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying...
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  • Marketing 6.0: The Future is Immersive by Philip Kotler 9781119835219

    Marketing 6.0: The Future is Immersive by Philip Kotler 9781119835219

    RRP: £21.99
    £14.96
    Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address...
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  • The Direct to Consumer Playbook: Winning Strategies from the World's Leading D2C Brands by Mike Stevens

    The Direct to Consumer Playbook: Winning Strategies from the World's Leading D2C Brands by Mike Stevens

    RRP: £24.99
    £19.99
    SHORTLISTED: Business Book Awards 2023 - Start Up/Scale Up Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few...
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  • Emotion by Design: Creative Leadership Lessons from a Life at Nike by Greg Hoffman

    Emotion by Design: Creative Leadership Lessons from a Life at Nike by Greg Hoffman

    RRP: £10.99
    £7.77
    'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just...
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  • Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam

    Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam

    RRP: £24.00
    £15.77
    Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit. Companies...
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  • Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits by Dr Rachel Lawes

    Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits by Dr Rachel Lawes

    RRP: £29.99
    £24.83
    Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes...
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  • Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte 9780470632017

    Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte 9780470632017

    RRP: £24.00
    £16.17
    Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've...
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  • The Power of Scarcity: Leveraging Urgency to Influence Customer Decisions by Mindy Weinstein

    The Power of Scarcity: Leveraging Urgency to Influence Customer Decisions by Mindy Weinstein

    RRP: £20.99
    £13.20
    Drive revenue and grow your business by using the powerful concept of scarcity"Hurry, limited quantities available!""Act now, time is running out!" "Limit of one per customer!" Scarcity is an influence factor that carries a great deal of power, so it's...
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  • Level 1/Level 2 Cambridge National in Enterprise and Marketing (J837) Exam Practice Workbook by Tess Bayley

    Level 1/Level 2 Cambridge National in Enterprise and Marketing (J837) Exam Practice Workbook by Tess Bayley

    RRP: £5.99
    £5.82
    Develop the vital skills students need to achieve the best results possible in their Enterprise and Marketing exam, with this expert-written exam practice workbook.- Actively develops the ability to retrieve information with a range of recall activities...
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  • Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff

    Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff

    RRP: £19.99
    £13.35
    It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? ...
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  • Branding: A Very Short Introduction by Robert Jones 9780198749912

    Branding: A Very Short Introduction by Robert Jones 9780198749912

    RRP: £8.99
    £6.45
    Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads...
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  • Brand Yourself: A no-nonsense brand toolkit for small businesses by Lucy Werner

    Brand Yourself: A no-nonsense brand toolkit for small businesses by Lucy Werner

    RRP: £14.99
    £9.80
    ***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an...
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  • Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale 9780470009796

    Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words by Joe Vitale 9780470009796

    RRP: £16.00
    £10.93
    Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to...
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  • Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online by Brian Halligan

    Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online by Brian Halligan

    RRP: £18.99
    £12.75
    Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers,...
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  • The Ambuja Story: How a Group of Ordinary Men Created an Extraordinary Company by Narotam Sekhsaria

    The Ambuja Story: How a Group of Ordinary Men Created an Extraordinary Company by Narotam Sekhsaria

    £21.64
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789354890338Author Narotam SekhsariaFormat HardbackPage Count 368Imprint HarperBusinessPublisher HarperCollins India
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  • Marketing 6E by Paul Baines 9780192893468

    Marketing 6E by Paul Baines 9780192893468

    RRP: £61.99
    £59.38
    How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to...
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  • Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty by Antonia Wade 9781398606807

    Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty by Antonia Wade 9781398606807

    RRP: £29.99
    £24.83
    Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B...
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  • The Professional Yoga Teacher's Handbook: The Ultimate Guide for Current and Aspiring Instructors by Sage Rountree

    The Professional Yoga Teacher's Handbook: The Ultimate Guide for Current and Aspiring Instructors by Sage Rountree

    RRP: £16.99
    £13.28
    For yoga teachers at every stage of their careers - not a what-to-teach guide but a how-to-teach guide There's so much more to teaching yoga than doing yoga -- from building a relationship with a studio (or opening your own) to navigating client...
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  • Myths of Branding: Dispel the Misconceptions and Become a Brand Expert by Simon Bailey

    Myths of Branding: Dispel the Misconceptions and Become a Brand Expert by Simon Bailey

    RRP: £9.99
    £6.80
    A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts...
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  • Marketing and Supply Chain Management: A Systemic Approach by Dimitris Folinas

    Marketing and Supply Chain Management: A Systemic Approach by Dimitris Folinas

    RRP: £43.99
    £38.44
    Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to...
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  • Sustainable Marketing: The Industry’s Role in a Sustainable Future by Paul Randle 9781398613133

    Sustainable Marketing: The Industry’s Role in a Sustainable Future by Paul Randle 9781398613133

    RRP: £26.99
    £22.47
    Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding...
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  • Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling by Gay Flashman

    Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling by Gay Flashman

    RRP: £26.99
    £19.99
    Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. ...
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  • Do Penguins Eat Peaches?: And other unexpected ways to discover what your customers want by Katie Tucker 9781788604178

    Do Penguins Eat Peaches?: And other unexpected ways to discover what your customers want by Katie Tucker 9781788604178

    RRP: £14.99
    £9.80
    Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches?...
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  • Grow Your Private Practice by Jane Travis 9781692305529

    Grow Your Private Practice by Jane Travis 9781692305529

    RRP: £16.99
    £14.61
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781692305529Author Jane TravisFormat PaperbackPage Count 278Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 413gDimensions(mm)...
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  • What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn 9781118611258

    What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest by Denise Lee Yohn 9781118611258

    RRP: £24.00
    £15.77
    Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single...
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