Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948677066Author Scott McKainFormat HardbackImprint Forefront BooksPublisher Forefront BooksWeight(grams) 363gDimensions(mm) 221mm * 142mm * 25mm

The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers to...

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781648926198Author Yaagneshwaran GaneshFormat PaperbackPage Count 106Imprint Notion PressPublisher Notion PressWeight(grams) 145gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732049796Author Brad SugarsFormat HardbackPage Count 232Imprint Cranberry PressPublisher Cranberry Press

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice...

Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful...

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your...

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which...

What does it mean to live in a consumer society and how does this impact on our behaviour? In this insightful and engaging introduction to the psychology of consumption, Cathrine Jansson-Boyd discusses the various ways that consumer activities...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578576961Author Stephen GencoFormat HardbackPage Count 408Imprint Intuitive Consumer Insights LLCPublisher Intuitive Consumer Insights LLCWeight(grams)...

By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that...

Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781733996303Author Mark BoundyFormat PaperbackPage Count 236Imprint Goodrich PublishingPublisher Goodrich PublishingWeight(grams) 322gDimensions(mm) 229mm *...

Subtitle: The secret History and Hidden Meanings of Boxes, Bottles, Cans, and other Persuasive Containers.Packages understand us better than we understand packages. Today's marketers know that they have to trigger desire instantly - and they do so...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780957694545Author David ParrishFormat PaperbackPage Count 188Imprint Wordscapes ltdPublisher Wordscape LtdDimensions(mm) 216mm * 140mm * 10mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956780904Author Anthony FreelingFormat HardbackPage Count 278Imprint Goldingtons PressPublisher Goldingtons PressWeight(grams) 564gDimensions(mm) 229mm *...

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781942267829Author Terry BargeFormat PaperbackPage Count 104Imprint Dagmar MiuraPublisher Dagmar MiuraWeight(grams) 150gDimensions(mm) 229mm * 152mm * 6mm

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR: SCIENCE AND PRACTICE, 1e, International Edition,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642011173Author Laura BriggsFormat PaperbackPage Count 200Imprint Entrepreneur PressPublisher Entrepreneur Press

Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new...

Incorporating 25 years of sales forecasting management research with more than 400 companies, the Second Edition of Sales Forecasting Management truly integrates the theory and practice of sales forecasting management. This research includes the personal...

With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. ...

Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to...

This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780646971230Author Ben SlaterFormat PaperbackPage Count 256Imprint Ben Slater Pty LtdPublisher Ben Slater Pty LtdWeight(grams) 381gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781616588472Author Dan AllisonFormat HardbackPage Count 182Imprint Proforma Identity Marketing GroupPublisher Proforma Identity Marketing GroupWeight(grams)...

The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.Cutting-edge topics include: customer relationships and loyalty,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544503318Author Re PerezFormat PaperbackPage Count 246Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 318gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640953437Author Steve MillerFormat PaperbackPage Count 176Imprint Sound WisdomPublisher Sound WisdomWeight(grams) 259gDimensions(mm) 226mm * 150mm * 13mm

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781419654831Author John Marshall RobertsFormat PaperbackPage Count 232Imprint Booksurge PublishingPublisher Booksurge PublishingWeight(grams)...

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.Psychology has long been a foundation for successful...

An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," Professor...

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee.The text starts with...

An all new updated 2021 edition of the popular original guide to marketing and branding featuring actionable advice that will help you tell a better story, win more customers, earn more loyalty and make more money. Being good at marketing might seem...

`the finest writer in our field today' - Journal of Marketing `the great heretic' - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered' - Service Industries Journal `a jewel...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366115Author Tom Big Al SchreiterFormat PaperbackPage Count 180Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands. They are engaging in a rich, complex, ever-changing...