Marketing

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data...

Jay has the knowledge and the experience to help your business. Chances are, your business could use some help about now. Let's face it, we all could. I'll admit it ... now will you? Once you do admit it, you will realize how much you will benefit from...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591135197Author Jim NovoFormat PaperbackPage Count 356Imprint Booklocker Inc.,USPublisher Booklocker Inc.,USWeight(grams) 453gDimensions(mm) 140mm *...

The Disappearing Product combines analysis of developments in the creative economy with practical guidance for marketing in the creative industries. Using theoretical models and extensive practical examples, this book challenges cultural producers to...

When a customer, employee, or investor is faced with a choice of companies amidst a sea of competitors, they increasingly consider how responsible that organization is. Customers want to buy ethical and sustainable; employees want to feel a sense of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780972884006Author Joseph S RubinoFormat PaperbackPage Count 222Imprint Vision Works Publishing LLCPublisher Vision Works Publishing LLCWeight(grams) 236g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544513850Author Lindsay PedersenFormat PaperbackPage Count 384Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 513gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615946290Author Eugene MontanezFormat PaperbackPage Count 126Imprint Anoroc PublishingPublisher Anoroc PublishingWeight(grams) 159gDimensions(mm) 211mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780980443967Author Anita RevelFormat PaperbackPage Count 115Imprint Now Age PublishingPublisher Now Age PublishingWeight(grams) 182g

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988403956Author Josh OchsFormat PaperbackPage Count 282Imprint MedialeadersPublisher MedialeadersWeight(grams) 381gDimensions(mm) 229mm * 152mm * 15mm

What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781772771848Author Raymond AaronFormat PaperbackPage Count 86Imprint 10-10-10 PublishingPublisher 10-10-10 PublishingWeight(grams) 109gDimensions(mm) 216mm...

`This book is not simply the best book on the remarkable phenomenon of today's ethical consumer. It is a gift of advice and insight, from the people that know best, to the cause of tomorrow. Many of the writers deserve the plaudits of being pioneers of a...

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just...

The rules of book marketing are changing and the traditional rules of book marketing no longer apply. A new era of marketing books is upon us....an approach in which authors are authenticity engaging their audiences. But how do you start? Today's...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780646971230Author Ben SlaterFormat PaperbackPage Count 256Imprint Ben Slater Pty LtdPublisher Ben Slater Pty LtdWeight(grams) 381gDimensions(mm) 229mm *...

Caveat venditor--let the seller beware While marketers look for more ways to get personal with customers, including new tricks with "big data," customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to: ...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999529706Author David BrierFormat HardbackPage Count 290Imprint Dbd International, LtdPublisher Dbd International, LtdWeight(grams) 1048g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781399933919Author Kevin BrocklebankFormat PaperbackPage Count 310Imprint One Red Kite LtdPublisher One Red Kite LtdWeight(grams) 417gDimensions(mm) 229mm *...

Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex products, have specialist product knowledge and are far more...

Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578500461Author Rick CesariFormat PaperbackPage Count 352Imprint R. R. BowkerPublisher R. R. BowkerWeight(grams) 152g

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes,...

How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. This book provides an account of the marketing power of emotion, complete with references...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591847380Author Ryan HolidayFormat PaperbackPage Count 176Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 130gDimensions(mm) 196mm * 130mm *...

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation...

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640079335Author Bryan KramerFormat PaperbackPage Count 68Imprint SubstantiumPublisher SubstantiumWeight(grams) 136gDimensions(mm) 229mm * 152mm * 5mm

We are living in a new machine age offering unique opportunities, particularly for generating customer insights, which is radically transforming the way business value is created. Across industries, players are affected by the pace of progress of machine...

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often...

Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core. We see...

With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. ...

This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.Book InformationISBN 9780415118927Author Sally DibbFormat PaperbackPage Count 240Imprint Cengage...

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and...

"Marketing Planning: Where Strategy Meets Action" offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692602287Author Stevan RobertsFormat PaperbackPage Count 266Imprint Reach Marketing LLCPublisher Reach Marketing LLCWeight(grams) 358gDimensions(mm)...

This textbook discusses luxury marketing management, considering the broader range of decisions related to the complexities of offering luxury as services. Placing a strong emphasis on strategy as well as positioning and the market, it focuses on the...

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. ...

Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. In this thorough investigation of brand strength in the...