Research

THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.IN 'HOOKED', NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.'Hooked changed my life. It's essential reading for anyone who wants to better understand...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736633304Author Teresa TorresFormat PaperbackPage Count 244Imprint Product Talk LLCPublisher Product Talk LLCWeight(grams) 363gDimensions(mm) 229mm *...

AN INSTANT NEW YORK TIMES BESTSELLER'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's time to leapfrog the only hurdle between you and a million-dollar company.More people than ever want to be...

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This...

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael LewisIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic...

Drive revenue and grow your business by using the powerful concept of scarcity"Hurry, limited quantities available!""Act now, time is running out!" "Limit of one per customer!" Scarcity is an influence factor that carries a great deal of power, so it's...

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to...

The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? ...

Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build...

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands...

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes...

Synopsis coming soon.......Book InformationISBN 9781416595243Author UnderhillFormat PaperbackPage Count 320Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 284gDimensions(mm) 214mm * 140mm * 20mm

Your one-stop guide to becoming a product management prodigy Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America-yet only a tiny fraction of product managers have...

'a compelling methodology... to increase market share quickly' -- Eric Ries, bestselling author of THE LEAN STARTUP'a must-read for anyone in business' -- James Currier, managing partner, NFX Guild'will teach you how to think like a marketer of tomorrow'...

Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches?...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780062388421Author Rory SutherlandFormat PaperbackPage Count 384Imprint CollinsPublisher HarperCollins Publishers IncWeight(grams) 363gDimensions(mm) 229mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632652058Author Drew Eric WhitmanFormat PaperbackPage Count 240Imprint New Page Books,USPublisher Red Wheel/Weiser

The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from...

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It...

During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost...

Does your competitor always get the sale, even though your products and service are just as good, if not better? Why are some companies' once-trusted brands now deemed worthless? Do you have to continually sell to your existing customers as though they...

Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and...

This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820293Author Tomer SharonFormat PaperbackPage Count 344Imprint Rosenfeld MediaPublisher Rosenfeld Media

THE SCARY TRUTH: The middle-class consumer population-and their buying power-is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing...

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820538Author Caroline JarrettFormat PaperbackPage Count 368Imprint Rosenfeld MediaPublisher Rosenfeld Media

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781439172018Author Martin LindstromFormat PaperbackPage Count 272Imprint The Free PressPublisher Simon & Schuster

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523099986Author Alexandra WatkinsFormat PaperbackPage Count 144Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler Publishers

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591845331Author Seth GodinFormat PaperbackPage Count 240Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 147gDimensions(mm) 177mm * 128mm * 11mm

A four-color journey through a complete Tableau visualization Tableau is a popular data visualization tool that's easy for individual desktop use as well as enterprise. Used by financial analysts, marketers, statisticians, business and sales leadership,...

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in...

Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne...

Named one of Fortune Magazine's "5 Best Business Books" in 2015See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions...

"Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... A fascinating-and surprisingly fun-wide-angle look at advertising." - Kirkus Reviews...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780684866000Author Jean KikbourneFormat PaperbackImprint Prentice Hall & IBDPublisher Prentice Hall (a Pearson Education company)Weight(grams) 476g

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't...

Imagine you're in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And...

Why is it that Casio can sell a calculator more cheaply than Kellogg's can sell a box of corn flakes? Why can FedEx absolutely, positively" deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do...