Marketing

The Covid-19 pandemic has dramatically changed retailing, creating an uncertain scenario that has forced marketers, retailers, and policy makers to face new challenges to survive and thrive. These challenges affect all aspects of retailing, from supply...

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know...

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives.Strategic Creativity is a...

Electronic Inspection Copy available for instructors here `I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students...

The Handbook of Qualitative Research Methods in Marketing< >research paradigms such as grounded theory and semiotics research contexts such as advertising and brandsdata collection methods such as projectives and netnographydata analysis methods such as...

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key...

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to...

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Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an...

Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by clubs, tournaments, federations like FIFA or by individual athletes. How do football clubs make their money? How do clubs become global...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732049796Author Brad SugarsFormat HardbackPage Count 232Imprint Cranberry PressPublisher Cranberry Press

Successful network marketing entrepreneurs share their secretsIn The Ultimate Guide to Network Marketing, network marketing guru Dr. Joe Rubino offers readers a wide variety of proven business-building techniques taken from many of the most successful...

The best ideas can come from the most unusual and unexpected sources. In this book, leading brand consultant and author Giles Lury presents 75 stories of extraordinary innovation, as well as the many and varied sources of inspiration, that led to...

Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197939Author Keith SchreiterFormat PaperbackPage Count 118Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Strategy, an ancient pursuit, has evolved through the centuries and in today's business environment applies to all organizations, across all sectors and geographies. The Strategist's Handbook is a collection of the best materials, insights, tools,...

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally...

A practical and inspiring guide to executing effective trade shows that attract and convert high quality leads into profitable sales. Organisations regularly waste vast amounts of money, time and effort attending the wrong shows, planning them poorly and...

The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional...

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative Market Research Methods:...

This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts...

The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544513645Author Randy FrischFormat PaperbackPage Count 258Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 331gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781932159004Author George Palmatier & Colleen CrumFormat HardbackPage Count 288Imprint J Ross PublishingPublisher J Ross Publishing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197441Author Keith SchreiterFormat PaperbackPage Count 112Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary...

It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire...

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780983028642Author Melissa ByersFormat PaperbackPage Count 300Imprint That Actually WorksPublisher That Actually WorksWeight(grams) 404g

The force of the internet and the power of online consumers have dramatically altered the face of today's business world. Understanding and using this resource to its best advantage is essential to the success of every business. "Digital Marketing:...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576876404Author Kevin RobertsFormat HardbackPage Count 194Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.Weight(grams) 876g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780906378083Author Duncan S ChappleFormat PaperbackPage Count 152Imprint FolrosePublisher FolroseWeight(grams) 244g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780995746503Author Ivna ReicFormat PaperbackPage Count 268Imprint CXconversion LimitedPublisher CXconversion Limited

Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780983330745Author Josh MilesFormat PaperbackPage Count 268Imprint Miles Design LLCPublisher Miles Design LLCWeight(grams) 363g

Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media, community partnerships, and fundraising. ...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619618039Author David BaldwinFormat HardbackPage Count 210Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 376gDimensions(mm)...

Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy.Divided into three key parts, the book works...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197274Author Keith SchreiterFormat PaperbackPage Count 116Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your...