Marketing

A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, and...

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such...

A top social media guru shares the secrets to expanding your business through relationships People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social...

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640480124Author Ace McCloudFormat PaperbackPage Count 34Imprint Pro Mastery PublishingPublisher Pro Mastery PublishingWeight(grams) 91gDimensions(mm)...

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The...

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of the brand-as-a-country-or-region.Book...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781639080113Author Beat Kaspar BaudenbacherFormat PaperbackPage Count 376Imprint Fast Company PressPublisher Fast Company PressWeight(grams)...

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know...

In our digital world, it's easy to overlook the power of a snail mail marketing piece. But think again because when you could earn as much as a 1,300% ROI, why would you not want to generate more leads, orders, and sales with the power of direct mail?...

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first,...

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781950863686Author Debbie QaqishFormat HardbackPage Count 312Imprint ForbesbooksPublisher Forbesbooks

Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost...

All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing...

Marketing Essentials 2e explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of...

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692669297Author Jon CookFormat PaperbackPage Count 148Imprint Marketing for CeosPublisher Marketing for CeosWeight(grams) 209gDimensions(mm) 229mm *...

The American corporation- deaf and blind to the world around it- needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692651872Author Kyle GrayFormat PaperbackPage Count 274Imprint Identity BooksPublisher Identity BooksWeight(grams) 367gDimensions(mm) 229mm * 152mm * 15mm

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominence to the driving force of all Marketing Communications: the imperative of Branding. The book aims to engage students in an entertaining,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780983330783Author Andrew M. DavisFormat PaperbackPage Count 270Imprint Monumental ShiftPublisher Monumental ShiftWeight(grams) 366gDimensions(mm) 229mm *...

The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197007Author Keith SchreiterFormat PaperbackPage Count 154Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Electronic Inspection Copy available for instructors here - How is qualitative marketing and consumer research conducted today? - What is rigorous research in this field? - What are the new, cutting edge techniques? Written for students,...

As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933356808Author T J RohlederFormat PaperbackPage Count 252Imprint M.O.R.E. IncorporatedPublisher M.O.R.E. IncorporatedWeight(grams) 322gDimensions(mm)...

Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained...

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy...

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692499788Author Greg GutkowskiFormat PaperbackPage Count 118Imprint B2B Strategies, LLCPublisher B2B Strategies, LLCWeight(grams) 168gDimensions(mm)...

Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsistent, context-dependent preferences or simply not...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780957657601Author Huib Van BockelFormat PaperbackPage Count 150Imprint The Social Publishing HousePublisher The Social Publishing House

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780142001905Author Scott BedburyFormat PaperbackPage Count 240Imprint Penguin Putnam IncPublisher Penguin Putnam IncWeight(grams) 221gDimensions(mm) 212mm *...

Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the...

How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research...

How Your Business Can Use the Science That Helped Win the White House The average conversion rate-the rate at which visitors convert into customers-across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up...

A critique of marketing to childrenAbout the AuthorSusan Linn is a psychologist at Judge Baker Children's Center and Harvard Medical School in Boston. An award-winning ventriloquist internationally recognized for her pioneering work using puppet therapy...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781513625676Author Doberman DanFormat PaperbackPage Count 312Imprint Arango DirectPublisher Arango DirectWeight(grams) 417gDimensions(mm) 229mm * 152mm *...

Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the...