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B2B Brand Management by Philip Kotler 9783540253600
RRP: £49.99£45.37This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory,... -
Principles and Practice of Social Marketing: An International Perspective by Rob Donovan 9780521167376
RRP: £50.99£45.60This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case... -
Bold School Brand: How to leverage brand strategy to reposition, differentiate, and market your school by Brad Entwistle 9780648559603
£16.19Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648559603Author Brad EntwistleFormat PaperbackPage Count 206Imprint ImagesevenPublisher ImagesevenWeight(grams) 281g -
Spiraling Up by Lee W Frederiksen 9780982881903
RRP: £19.95£12.80Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982881903Author Lee W FrederiksenFormat PaperbackImprint HingePublisher HingeWeight(grams) 195gDimensions(mm) 152mm * 229mm * 8mm -
Sports Marketing: A Strategic Perspective Matthew D. Shank 9780367141653
RRP: £84.99£73.85Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly... -
Joyful Selling: A Better Way to Yes for Heart-Centered Coaches by Michelle Rockwood 9781544531731
RRP: £14.99£11.41Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544531731Author Michelle RockwoodFormat PaperbackPage Count 184Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 240gDimensions(mm)... -
Selling Your Services by Robert Bly 9780805020410
RRP: £23.99£15.60Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780805020410Author Robert BlyFormat PaperbackPage Count 349Imprint Henry Holt & Company IncPublisher Henry Holt & Company IncWeight(grams) 386g -
Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising by Aron Levin 9781484255025
RRP: £39.99£26.72In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of... -
The Handbook of Brand Management Scales Lia Zarantonello 9780415742962
RRP: £58.99£51.08The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales... -
Creating Ever-Cool: A Marketer's Guide to a Kid's Heart by Gene Del Vecchio
RRP: £24.99£16.14Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781565542563Author Gene Del VecchioFormat HardbackPage Count 256Imprint Pelican Publishing CoPublisher Pelican Publishing CoWeight(grams) 470g -
The Purpose Advantage: How to Unlock New Ways of Doing Business by Jeff Fromm
RRP: £12.99£12.44In today's noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization-your brand- from the competition. What a brand stands for, and the actions it... -
Fundamentals of Supply Chain Management: Twelve Drivers of Competitive Advantage by John T. Mentzer 9780761929086
RRP: £128.00£105.50Author of the bestselling text Supply Chain Management, the companion Fundamentals of Supply Chain Management has been developed for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, the author identifies... -
Retail Futures: The Good, the Bad and the Ugly of the Digital Transformation by Eleonora Pantano 9781838676643
RRP: £77.99£64.97Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management for the retailing sector. Eleonora Pantano presents... -
Handbook of the Economics of Marketing: Volume 1 by Jean-Pierre Dube
£105.88Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and... -
Principles of Integrated Marketing Communications: An Evidence-based Approach by Lawrence Ang 9781108703116
RRP: £85.00£75.51Marketing in the digital age poses major challenges for traditional and established practices of communication. To help readers meet these challenges Principles of Integrated Marketing Communications: An Evidence-based Approach provides a comprehensive... -
10 Shortcuts into Our Prospects' Minds: Get Network Marketing Decisions Fast by Keith Schreiter 9781948197489
RRP: £13.99£8.41Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197489Author Keith SchreiterFormat PaperbackPage Count 126Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)... -
The Wise Guy's Copywriting Handbook: How To Create Marketing Messages And Offers They Just Can't Refuse. by Rob Anspach 9780989466370
RRP: £15.88£14.19Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989466370Author Rob AnspachFormat PaperbackPage Count 236Imprint Anspach MediaPublisher Anspach MediaWeight(grams) 322g -
Small Data, Big Disruptions: How to Spot Signals of Change and Manage Uncertainty by Martin Schwirn
RRP: £18.99£16.38Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632651921Author Martin SchwirnFormat HardbackPage Count 224Imprint New Page Books,USPublisher Red Wheel/WeiserWeight(grams) 1g -
Win / Loss Reviews: A New Knowledge Model for Competitive Intelligence Rick Marcet 9781118007419
RRP: £30.99£20.01An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve... -
Marketing Outrageously Redux: How to Increase Your Revenue by Staggering Amounts by Jon Spoelstra 9781885167736
RRP: £12.99£11.83Increasing your sales with marketing ideas that break through the clutter and get your customer's attention. Tom Peters says, "Jon Spoelstra knows his stuff." Pat Williams, founder of Orlando Magic says, "I consider Jon the top marketer in the... -
The Analytical Marketer: How to Transform Your Marketing Organization by Adele Sweetwood 9781625278456
RRP: £25.00£21.01How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing... -
Explain Yourself!: How To Do Explainer Videos The Right Way by Ben Marvazi 9780692836880
RRP: £9.99£8.51Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692836880Author Ben MarvaziFormat PaperbackPage Count 104Imprint Marvazi MediaPublisher Marvazi MediaWeight(grams) 150gDimensions(mm) 229mm * 152mm * 6mm -
Selling the Sacred: Religion and Marketing from Crossfit to QAnon by Mara Einstein 9781032378411
RRP: £36.99£32.93There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various... -
Experiential Marketing: Case Studies in Customer Experience by Wided Batat
RRP: £43.99£38.84Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights... -
The Messenger is the Message: How to Mobilize Customers and Unleash the Power of Advocate Marketing by Deena Zenyk 9781619617360
RRP: £14.99£13.08Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619617360Author Deena ZenykFormat PaperbackPage Count 244Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 286gDimensions(mm) 216mm... -
Welcome to the Creative Age: Bananas, Business and the Death of Marketing by Mark Earls 9780470844991
RRP: £32.99£21.62This book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way we do business. Starting with an overview of the age of marketing, the book winds its way through the... -
Forks of the Pigeon by Jim Pressley 9781450785495
RRP: £22.00£12.86Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781450785495Author Jim PressleyFormat PaperbackPage Count 382Imprint Fletcher BooksPublisher Fletcher BooksWeight(grams) 508g -
The Dead Hand's Grip: How Long Constitutions Bind States by Adam R. Brown 9780197655283
RRP: £79.00£71.78In The Dead Hand's Grip, Adam R. Brown examines constitutional specificity-or length-as a new way to evaluate how different polities govern citizens and regulate themselves. As Brown shows, many states and nations bloat their constitutions with... -
Tom Weekly 3: My Life and Other Massive Mistakes by Tristan Bancks 9781761042706
RRP: £7.99£5.78Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781761042706Author Tristan BancksFormat PaperbackPage Count 240Imprint Penguin Books AustraliaPublisher Penguin Books AustraliaWeight(grams) 129g -
Bleak House by Charles Dickens 9781788885263
RRP: £8.99£6.65Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781788885263Author Charles DickensFormat PaperbackPage Count 800Imprint Arcturus Publishing LtdPublisher Arcturus Publishing Ltd -
Relationship Marketing in the Digital Age by Robert W. Palmatier 9780367786922
RRP: £41.99£36.75The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of... -
Customer First: Create More Impact and Income with Your Network Marketing Business (Without Being High-Pressure or "Salesy") by Tasha Smith 9781734615906
RRP: £11.99£9.91Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781734615906Author Tasha SmithFormat PaperbackPage Count 170Imprint Emerge Sales TrainingPublisher Emerge Sales TrainingWeight(grams) 259gDimensions(mm)... -
Harry Potter: The Story of a Global Business Phenomenon by Susan Gunelius 9780230203235
RRP: £44.99£44.97The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other... -
The Marketing Gurus: Lessons from the Best Marketing Books of All Time by Chris Murray 9781591845928
RRP: £24.00£17.15Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591845928Author Chris MurrayFormat PaperbackPage Count 304Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 331gDimensions(mm) 229mm * 152mm *... -
The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success by Richard Krevolin 9781632650122
RRP: £13.99£12.23Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632650122Author Richard KrevolinFormat PaperbackPage Count 224Imprint New Page Books,USPublisher Red Wheel/Weiser -
Blend Out: From Ordinary to Irresistible: How Advisors Can Market Like the Greatest Brands in the World by Robert Sofia
RRP: £24.99£17.91Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781950863921Author Robert SofiaFormat HardbackPage Count 168Imprint ForbesbooksPublisher ForbesbooksDimensions(mm) 230mm * 148mm * 22mm -
The Market Research and Insight Yearbook: Transforming Evidence into Impact by The Market Research Society
RRP: £31.99£27.74The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and... -
Services Marketing: Concepts, Strategies, & Cases by K. Hoffman
£61.69Explore the latest industry trends and issues as you examine services marketing from a unique, broad perspective with SERVICES MARKETING: CONCEPTS, STRATEGIES AND CASES, 6e. Fifteen streamlined chapters present services marketing as both an essential... -
Adversperience The Convergence of Advertising & Experiential Marketing by Nicole Gallucci 9780992147907
RRP: £34.00£26.42Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992147907Author Nicole GallucciFormat PaperbackPage Count 180Imprint Nicole GallucciPublisher Nicole GallucciWeight(grams) 213gDimensions(mm) 216mm *... -
The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser by NELSON 9781626568839
RRP: £25.00£16.42Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781626568839Author NELSONFormat HardbackPage Count 176Imprint Berrett-KoehlerPublisher Berrett-KoehlerWeight(grams) 372gDimensions(mm) 235mm * 162mm * 18mm