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  • The Jolt Effect: How High Performers Overcome Customer Indecision by Matthew Dixon

    The Jolt Effect: How High Performers Overcome Customer Indecision by Matthew Dixon

    RRP: £27.99
    £18.34
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593538104Author Matthew DixonFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam Inc
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  • Hooked: How to Build Habit-Forming Products by Nir Eyal

    Hooked: How to Build Habit-Forming Products by Nir Eyal

    RRP: £12.99
    £7.73
    THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.IN 'HOOKED', NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.'Hooked changed my life. It's essential reading for anyone who wants to better understand...
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  • Anthro-Vision: How Anthropology Can Explain Business and Life by Gillian Tett

    Anthro-Vision: How Anthropology Can Explain Business and Life by Gillian Tett

    RRP: £10.99
    £7.77
    The Times and Financial Times Book of the YearA revelatory model that explains how we buy, sell, work and live.'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow___Meet the business anthropologists seeking to explain how we buy,...
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  • Influence, New and Expanded: The Psychology of Persuasion by Robert B Cialdini, PhD

    Influence, New and Expanded: The Psychology of Persuasion by Robert B Cialdini, PhD

    RRP: £25.00
    £16.83
    The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.In the new edition...
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  • Marketing 6.0: The Future is Immersive by Philip Kotler 9781119835219

    Marketing 6.0: The Future is Immersive by Philip Kotler 9781119835219

    RRP: £21.99
    £15.63
    Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address...
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  • Influence, New and Expanded UK: The Psychology of Persuasion by Robert B Cialdini, PhD

    Influence, New and Expanded UK: The Psychology of Persuasion by Robert B Cialdini, PhD

    RRP: £18.99
    £13.11
    The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.In the new edition...
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  • Indistractable by Nir Eyal

    Indistractable by Nir Eyal

    RRP: £9.99
    £6.87
    *As heard on Steven Bartlett's Diary of a CEO* 'A must-read' Mark Manson We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives...
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  • Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word by Torrey Podmajersky 9781492049395

    Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word by Torrey Podmajersky 9781492049395

    RRP: £36.99
    £24.76
    When you depend on users to perform specific actions-like buying tickets, playing a game, or riding public transit-well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book,...
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  • Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W.Chan Kim

    Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W.Chan Kim

    RRP: £23.00
    £17.33
    OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 47...
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  • The Challenger Sale: How To Take Control of the Customer Conversation by Matthew Dixon

    The Challenger Sale: How To Take Control of the Customer Conversation by Matthew Dixon

    RRP: £16.99
    £12.28
    THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business...
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  • Oversubscribed: How To Get People Lining Up To Do Business With You by Daniel Priestley

    Oversubscribed: How To Get People Lining Up To Do Business With You by Daniel Priestley

    RRP: £14.99
    £10.26
    Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you Are you constantly chasing customers? Why does it seem like some businesses have their customers...
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  • No Logo by Naomi Klein

    No Logo by Naomi Klein

    RRP: £10.99
    £7.25
    'No Logo' was a book that defined a generation when it was first published in 1999. For its 10th anniversay Naomi Klein has updated this iconic book. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you...
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  • Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut 9781398606487

    Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut 9781398606487

    RRP: £29.99
    £28.52
    WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public...
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  • The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton

    The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton

    RRP: £14.99
    £9.72
    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,...
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  • Misbehaving: The Making of Behavioural Economics by Richard H. Thaler

    Misbehaving: The Making of Behavioural Economics by Richard H. Thaler

    RRP: £10.99
    £7.77
    RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural...
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  • Think Big: Take Small Steps and Build the Career You Want by Dr Grace Lordan

    Think Big: Take Small Steps and Build the Career You Want by Dr Grace Lordan

    RRP: £16.99
    £12.28
    What are you doing today to make your dream future come true? 'A rare self-help book that's actually informed by evidence. A host of perceptive, practical tips for getting out of your own way and making progress toward your career goals.' Adam Grant,...
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  • This is Service Design Doing by Marc Stinkdorn 9781491927182

    This is Service Design Doing by Marc Stinkdorn 9781491927182

    RRP: £39.99
    £28.36
    How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific...
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  • The Algebra of Happiness: The pursuit of success, love and what it all means by Scott Galloway

    The Algebra of Happiness: The pursuit of success, love and what it all means by Scott Galloway

    RRP: £16.99
    £12.28
    From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life. - How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take...
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  • How Brands Grow: What Marketers Don't Know by Byron Sharp

    How Brands Grow: What Marketers Don't Know by Byron Sharp

    RRP: £24.99
    £22.92
    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands...
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  • The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow

    The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow

    RRP: £10.99
    £7.77
    In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribersThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do...
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  • Citizens by Jon Alexander

    Citizens by Jon Alexander

    RRP: £12.99
    £8.18
    MCKINSEY TOP 5 RECOMMENDED READ 'An underground hit' - Best Politics Books, Financial Times 'Jon has one of the few big ideas that's easily applied' - Sam Conniff, Be More Pirate 'A wonderful guide to how to be human in the 21st Century' - Ece...
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  • Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits by Dr Rachel Lawes

    Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits by Dr Rachel Lawes

    RRP: £29.99
    £28.52
    Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes...
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  • Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones

    Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones

    RRP: £11.99
    £8.43
    Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty...
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  • Why We Buy by Underhill 9781416595243

    Why We Buy by Underhill 9781416595243

    £11.80
    Synopsis coming soon.......Book InformationISBN 9781416595243Author UnderhillFormat PaperbackPage Count 320Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 284gDimensions(mm) 214mm * 140mm * 20mm
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  • Punters: How Paddy Power Bet Billions and Changed Gambling Forever by Aaron Rogan

    Punters: How Paddy Power Bet Billions and Changed Gambling Forever by Aaron Rogan

    RRP: £9.99
    £6.64
    The story of Paddy Power's growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the...
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  • Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

    Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini

    RRP: £21.99
    £13.86
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781501109805Author Robert CialdiniFormat PaperbackPage Count 432Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 340gDimensions(mm) 208mm *...
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  • Behavioural Economics: A Very Short Introduction by Michelle Baddeley

    Behavioural Economics: A Very Short Introduction by Michelle Baddeley

    RRP: £8.99
    £6.45
    Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals...
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  • Never Lose A Customer Again by JOEY COLEMAN

    Never Lose A Customer Again by JOEY COLEMAN

    RRP: £25.99
    £17.51
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780735220034Author Joey ColemanFormat HardbackPage Count 368Imprint Prentice Hall PressPublisher Prentice Hall Press
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  • Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams by James Kalbach

    Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams by James Kalbach

    RRP: £44.99
    £30.61
    Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your...
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  • Narrative Economics by Robert J. Shiller

    Narrative Economics by Robert J. Shiller

    RRP: £14.99
    £11.87
    From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events-and why financial panics can spread like epidemic virusesStories people tell-about financial...
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  • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis

    Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis

    RRP: £30.00
    £17.46
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780451497215Author Sean EllisFormat HardbackPage Count 320Imprint CurrencyPublisher CurrencyWeight(grams) 590gDimensions(mm) 242mm * 164mm * 28mm
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  • How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time by George Berkowski

    How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time by George Berkowski

    RRP: £14.99
    £9.72
    THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar...
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  • Midnight's Grandchildren: How Young Indians are Disrupting the World's Largest Democracy by Mark Hannant

    Midnight's Grandchildren: How Young Indians are Disrupting the World's Largest Democracy by Mark Hannant

    RRP: £32.99
    £30.53
    While the west has experienced multiple post-war economic, social and political revolutions, India by contrast has had two distinct moments of transformation in the past century: Independence in 1947 and the economic liberalisation that began in 1991...
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  • The Hidden Persuaders by Vance Packard 9780978843106

    The Hidden Persuaders by Vance Packard 9780978843106

    RRP: £15.99
    £10.49
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780978843106Author Vance PackardFormat PaperbackPage Count 200Imprint Ig PublishingPublisher Ig PublishingWeight(grams) 225g
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  • User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences by Janelle Estes

    User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences by Janelle Estes

    RRP: £21.99
    £15.23
    An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives-and businesses-it's understandable to feel like you're drowning in data. There's a...
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  • Think Like a Freak: Secrets of the Rogue Economist by Steven D. Levitt

    Think Like a Freak: Secrets of the Rogue Economist by Steven D. Levitt

    RRP: £10.99
    £7.77
    In this Freak 'how-to' guide, the mavericks behind the Freakonomics phenomenon teach you their secrets: how to challenge conventional wisdom, unravel life's secret codes and think differently - that is, think like a Freak. Levitt and Dubner see the...
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  • Narrative Economics: How Stories Go Viral and Drive Major Economic Events by Robert J. Shiller

    Narrative Economics: How Stories Go Viral and Drive Major Economic Events by Robert J. Shiller

    RRP: £35.00
    £27.61
    From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events-and why financial panics can spread like epidemic virusesIn a world in which internet troll farms...
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    RRP: £35.00
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  • The Basic Laws of Human Stupidity: The International Bestseller by Carlo M. Cipolla

    The Basic Laws of Human Stupidity: The International Bestseller by Carlo M. Cipolla

    RRP: £10.99
    £7.77
    'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world.Since time immemorial, a powerful dark force has hindered the growth of...
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  • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland 9780062388421

    Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland 9780062388421

    RRP: £19.99
    £12.58
    Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780062388421Author Rory SutherlandFormat PaperbackPage Count 384Imprint CollinsPublisher HarperCollins Publishers IncWeight(grams) 363gDimensions(mm) 229mm...
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  • Citizens: How to Break Open Our World and Unleash the Power of Everyone by Jon Alexander

    Citizens: How to Break Open Our World and Unleash the Power of Everyone by Jon Alexander

    RRP: £20.00
    £12.86
    MCKINSEY TOP 5 RECOMMENDED READ 'An underground hit' - Best Politics Books, Financial Times 'Jon has one of the few big ideas that's easily applied' - Sam Conniff, Be More Pirate 'A wonderful guide to how to be human in the 21st Century' - Ece...
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    RRP: £20.00
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