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The Jolt Effect: How High Performers Overcome Customer Indecision by Matthew Dixon
RRP: £27.99£18.34Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593538104Author Matthew DixonFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam Inc -
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W.Chan Kim
RRP: £23.00£17.33OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 47... -
Anthro-Vision: How Anthropology Can Explain Business and Life by Gillian Tett
RRP: £10.99£8.02Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781847942890Author Gillian TettFormat PaperbackPage Count 320Imprint Random House BooksPublisher CornerstoneWeight(grams) 129g -
Hooked: How to Build Habit-Forming Products by Nir Eyal
RRP: £12.99£9.34THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.IN 'HOOKED', NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.'Hooked changed my life. It's essential reading for anyone who wants to better understand... -
Think Big: Take Small Steps and Build the Career You Want by Dr Grace Lordan
RRP: £16.99£12.28What are you doing today to make your dream future come true? 'A rare self-help book that's actually informed by evidence. A host of perceptive, practical tips for getting out of your own way and making progress toward your career goals.' Adam Grant,... -
Misbehaving: The Making of Behavioural Economics by Richard H. Thaler
RRP: £10.99£8.02RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural... -
Oversubscribed: How To Get People Lining Up To Do Business With You by Daniel Priestley
RRP: £14.99£10.51Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you Are you constantly chasing customers? Why does it seem like some businesses have their customers... -
How Brands Grow: What Marketers Don't Know by Byron Sharp
RRP: £24.99£22.92This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands... -
Change: How to Make Big Things Happen by Damon Centola
RRP: £12.99£8.43'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did? How did... -
Influence, New and Expanded: The Psychology of Persuasion by Robert B Cialdini, PhD
RRP: £25.00£16.83The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.In the new edition... -
The Challenger Sale: How To Take Control of the Customer Conversation by Matthew Dixon
RRP: £16.99£12.28THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business... -
The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton
£9.97Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,... -
How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time by George Berkowski
RRP: £14.99£9.97THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar... -
The Algebra of Happiness: The pursuit of success, love and what it all means by Scott Galloway
RRP: £16.99£12.28From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life. - How can you have a meaningful career, not just a lucrative one? - Is a work/life balance really possible? - What does it... -
Why We Buy by Underhill 9781416595243
£12.15Synopsis coming soon.......Book InformationISBN 9781416595243Author UnderhillFormat PaperbackPage Count 320Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 284gDimensions(mm) 214mm * 140mm * 20mm -
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini
RRP: £19.99£12.67Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781501109805Author Robert CialdiniFormat PaperbackPage Count 432Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 340gDimensions(mm) 208mm *... -
Never Lose A Customer Again by JOEY COLEMAN
RRP: £25.99£17.51Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780735220034Author Joey ColemanFormat HardbackPage Count 368Imprint Prentice Hall PressPublisher Prentice Hall Press -
Narrative Economics by Robert J. Shiller
£11.87From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events-and why financial panics can spread like epidemic virusesStories people tell-about financial... -
User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences by Janelle Estes
RRP: £21.99£15.23An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives-and businesses-it's understandable to feel like you're drowning in data. There's a... -
The Basic Laws of Human Stupidity: The International Bestseller by Carlo M. Cipolla
RRP: £10.99£8.02'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world.Since time immemorial, a powerful dark force has hindered the growth of... -
Citizens: How to Break Open Our World and Unleash the Power of Everyone by Jon Alexander
RRP: £20.00£12.86Citizens opens up a new way of understanding ourselves and shows us what we must do to survive and thrive - as individuals, as organisations, as nations, even as a species. Jon Alexander's consultancy, the New Citizenship Project, has helped... -
Reimagining Capitalism in a World on Fire: Shortlisted for the FT & McKinsey Business Book of the Year Award 2020 by Rebecca Henderson
RRP: £10.99£8.02***SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020*** FT Best books of 2020: Business 'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on... -
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results by Matthew Dixon
RRP: £16.99£12.28The long-awaited sequel to the bestselling sales classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and Drive Four... -
Stuffocation: Living More with Less by James Wallman
RRP: £9.99£7.36We're all stuffocated. We have more stuff than we could ever need - but it's bad for the planet and it's making us stressed. It might even be killing us. In this groundbreaking book, trend forecaster James Wallman finds that a rising number of people... -
The Human Experience: How to make life better for your customers and create a more successful organization by John Sills
£14.98The essential guide to creating a successful organization by making things easier, better and more straightforward for your customers. Leadership Book of the Year 2023, as awarded by the Institute of Leadership Across all sectors, organizations'... -
Experiential Marketing: A Practical Guide to Interactive Brand Experiences by Shirra Smilansky
RRP: £22.99£22.85The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that... -
Winning on Purpose: The Unbeatable Strategy of Loving Customers by Fred Reichheld
RRP: £22.00£16.63Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru... -
Consumer Behaviour by Martin Evans
RRP: £58.95£55.08Building on the success of the first edition , the new edition of of Consumer Behaviour has been fully revised and updated to be even more student friendly. Through the author teams seven decades of teaching and researching experience they have... -
Decoded 2e: The Science Behind Why We Buy by PP Barden
RRP: £17.99£12.69A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products... -
Irreplaceable: How to Create Extraordinary Places that Bring People Together by Kevin Ervin Kelley 9781637744741
RRP: £24.99£16.27Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781637744741Author Kevin Ervin KelleyFormat HardbackPage Count 256Imprint Matt Holt BooksPublisher BenBella BooksWeight(grams) 442g -
Leadership by Design: A guide to transform you as a leader by Agnieszka Szostek
RRP: £20.00£14.51Every leader is different; there is no one-size-fits-all solution that someone can copy. Leaders are human, with different personalities, personal preferences, and styles of communication, meaning that no two leaders can be the same. Instead of... -
Consumerology: The Truth about Consumers and the Psychology of Shopping by Philip Graves
RRP: £14.99£9.57Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and... -
Priceless: The Hidden Psychology of Value by William Poundstone 9781851688296
RRP: £11.99£8.68In Priceless, bestselling author William Poundstone reveals the hidden psychology of value and explores how we react to the most pervasive persuader of all: price. Charting the burgeoning growth of price-consultants who advise retailers from Nike to... -
Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers by Rebecca Brooks
RRP: £22.99£22.85Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing... -
The Power of Experiments: Decision Making in a Data-Driven World by Michael Luca
RRP: £17.99£11.78Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780262542272Author Michael LucaFormat PaperbackPage Count 232Imprint MIT PressPublisher MIT Press Ltd -
The Long Tail: How Endless Choice is Creating Unlimited Demand by Chris Anderson
RRP: £10.99£8.02What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In... -
Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst
RRP: £20.99£14.19"Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... A fascinating-and surprisingly fun-wide-angle look at advertising." - Kirkus Reviews... -
Mixed Signals: How Incentives Really Work by Uri Gneezy
RRP: £20.00£17.77An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world "Getting [an] incentives balance right can be complicated. But Gneezy... -
Future-Ready Retail: How to Reimagine the Customer Experience, Rebuild Retail Spaces and Develop a Successful Brand by Ibrahim Ibrahim
£19.99Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling... -
The New Digital Age: Reshaping the Future of People, Nations and Business by Eric Schmidt, III
RRP: £10.99£7.30'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world...