Consumer Behavior

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593538104Author Matthew DixonFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam Inc

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 47...

The Times and Financial Times Book of the YearA revelatory model that explains how we buy, sell, work and live.'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow___Meet the business anthropologists seeking to explain how we buy,...

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.In the new edition...

THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.IN 'HOOKED', NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.'Hooked changed my life. It's essential reading for anyone who wants to better understand...

What are you doing today to make your dream future come true? 'A rare self-help book that's actually informed by evidence. A host of perceptive, practical tips for getting out of your own way and making progress toward your career goals.' Adam Grant,...

RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural...

Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you Are you constantly chasing customers? Why does it seem like some businesses have their customers...

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands...

'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did? How did...

The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.In the new edition...

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address...

*As heard on Steven Bartlett's Diary of a CEO* 'A must-read' Mark Manson We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives...

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals...

When you depend on users to perform specific actions-like buying tickets, playing a game, or riding public transit-well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book,...

THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business...

WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public...

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,...

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar...

From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life. - How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take...

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty...

MCKINSEY TOP 5 RECOMMENDED READ 'An underground hit' - Best Politics Books, Financial Times 'Jon has one of the few big ideas that's easily applied' - Sam Conniff, Be More Pirate 'A wonderful guide to how to be human in the 21st Century' - Ece...

Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes...

Synopsis coming soon.......Book InformationISBN 9781416595243Author UnderhillFormat PaperbackPage Count 320Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 284gDimensions(mm) 214mm * 140mm * 20mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781501109805Author Robert CialdiniFormat PaperbackPage Count 432Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 340gDimensions(mm) 208mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820682Author Jim KalbachFormat PaperbackPage Count 320Imprint Rosenfeld MediaPublisher Rosenfeld Media

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780451497215Author Sean EllisFormat HardbackPage Count 320Imprint CurrencyPublisher CurrencyWeight(grams) 590gDimensions(mm) 242mm * 164mm * 28mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780735220034Author Joey ColemanFormat HardbackPage Count 368Imprint Prentice Hall PressPublisher Prentice Hall Press

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your...

From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events-and why financial panics can spread like epidemic virusesStories people tell-about financial...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780978843106Author Vance PackardFormat PaperbackPage Count 200Imprint Ig PublishingPublisher Ig PublishingWeight(grams) 225g

Economics has the power to make the world a better, happier and safer place: this book shows you howOur world is in a mess. The challenges of climate change, inequality, hunger and a global pandemic mean our way of life seems more imperilled and society...

The story of Paddy Power's growth from a small chain of Irish bookies to the biggest gambling company in the world. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the...

An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives-and businesses-it's understandable to feel like you're drowning in data. There's a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780062388421Author Rory SutherlandFormat PaperbackPage Count 384Imprint CollinsPublisher HarperCollins Publishers IncWeight(grams) 363gDimensions(mm) 229mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820293Author Tomer SharonFormat PaperbackPage Count 344Imprint Rosenfeld MediaPublisher Rosenfeld Media

'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world.Since time immemorial, a powerful dark force has hindered the growth of...

In this Freak 'how-to' guide, the mavericks behind the Freakonomics phenomenon teach you their secrets: how to challenge conventional wisdom, unravel life's secret codes and think differently - that is, think like a Freak. Levitt and Dubner see the...

From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events-and why financial panics can spread like epidemic virusesIn a world in which internet troll farms...

MCKINSEY TOP 5 RECOMMENDED READ 'An underground hit' - Best Politics Books, Financial Times 'Jon has one of the few big ideas that's easily applied' - Sam Conniff, Be More Pirate 'A wonderful guide to how to be human in the 21st Century' - Ece...