Industrial

OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 47...

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with...

Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework...

Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework...

The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to...

In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999774816Author Mike MooreFormat PaperbackPage Count 176Imprint Franklin Kennedy PressPublisher Franklin Kennedy PressWeight(grams) 231gDimensions(mm)...

In Future Luxe: What's Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women's spending power...

Apologies but we at Booksplease don't have a full description for this book.AwardsWinner of Independent Publisher Book Awards (Business Breakthrough) 2001.Book InformationISBN 9780786887170Author Seth GodinFormat PaperbackPage Count 234Imprint...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781954759701Author Casey StantonFormat PaperbackPage Count 162Imprint Cranberry PressPublisher Cranberry Press

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636512181Author Kavita KamathFormat PaperbackPage Count 296Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 345gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780981912608Author Jose PalominoFormat PaperbackPage Count 161Imprint Cody Rock Press (G2m Group, Inc.)Publisher Cody Rock Press (G2m Group, Inc...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642492248Author Prashant ShahFormat PaperbackPage Count 390Imprint Notion Press, Inc.Publisher Notion Press, Inc.Weight(grams) 903gDimensions(mm) 280mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780975135419Author Hugh MacfarlaneFormat PaperbackPage Count 217Imprint MathMarketing Pty LimitedPublisher MathMarketing Pty Limited

A practical and inspiring guide to executing effective trade shows that attract and convert high quality leads into profitable sales. Organisations regularly waste vast amounts of money, time and effort attending the wrong shows, planning them poorly and...

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999774809Author Mike MooreFormat HardbackPage Count 172Imprint Franklin Kennedy PressPublisher Franklin Kennedy PressWeight(grams) 354gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788196782221Author Olivia KFormat PaperbackPage Count 124Imprint Uniek EnterprisesPublisher Uniek EnterprisesWeight(grams) 177g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781600052309Author German SacristanFormat PaperbackPage Count 186Imprint Happy aboutPublisher Happy aboutWeight(grams) 222g

This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context. The coverage is deep, broad, and unique - the...

Leverage the power of influencer marketing for your business. The Ultimate Guide to Influencer Marketing is a comprehensive resource that equips small business owners with the knowledge they need to effectively connect with influencers. This book covers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9782955351956Author Philippe MalavalFormat PaperbackPage Count 216Imprint Vuca Strategy EditionsPublisher Vuca Strategy EditionsWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781954712010Author Alicia LyttleFormat PaperbackPage Count 252Imprint MBO ProductionsPublisher MBO ProductionsWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781439261675Author Gord HotchkissFormat PaperbackPage Count 210Imprint Booksurge PublishingPublisher Booksurge PublishingWeight(grams) 372gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9784209149562Author Srinivasan KFormat PaperbackPage Count 160Imprint Independent AuthorPublisher Independent AuthorWeight(grams) 222g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781939315144Author World's Premier ExpertsFormat PaperbackPage Count 282Imprint Business Excellence PressPublisher Business Excellence PressWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984931903Author Neil M BrownFormat PaperbackPage Count 216Imprint RB Communications, Inc.Publisher RB Communications, Inc.Weight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692645369Author Bruce McDuffeeFormat PaperbackPage Count 168Imprint Knowledge Marketing for Industry, Inc.Publisher Knowledge Marketing for Industry, Inc...

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Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578511696Author John F WilliamsFormat PaperbackPage Count 210Imprint AbciPublisher AbciWeight(grams) 286gDimensions(mm) 229mm * 152mm * 11mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990605904Author Tim HaydenFormat PaperbackPage Count 166Imprint Top 1% PublishingPublisher Top 1% PublishingWeight(grams) 200gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780981912653Author Jose PalominoFormat PaperbackPage Count 264Imprint Cody Rock Press (G2m Group, Inc.)Publisher Cody Rock Press (G2m Group, Inc...

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: ...

The new Muslim world - the so-called "Interland" of this book and consisting of Muslim majority countries - accounts for most of the fastest emerging ("next 11") economies. The title of this book ("Made With") reflects a distinctive approach to business...

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that...

This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that...

This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that...