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Alchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland
RRP: £12.99£8.57'A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.' Nassim Nicholas TalebWhy is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And... -
This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin
RRP: £16.99£12.28#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This... -
Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russell Brunson
RRP: £16.99£10.87Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.DotCom Secrets is not just another "how-to" book on internet... -
Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers by Russell Brunson
RRP: £14.99£9.48Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels.Your business is a calling. You've been called... -
Build a Brand in 30 Days: With Simon Middleton, The Brand Strategy Guru by Simon Middleton
RRP: £20.00£13.96You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days,... -
Level 1/Level 2 Cambridge National in Enterprise and Marketing (J837) Exam Practice Workbook by Tess Bayley
£6.35Develop the vital skills students need to achieve the best results possible in their Enterprise and Marketing exam, with this expert-written exam practice workbook.- Actively develops the ability to retrieve information with a range of recall activities... -
Affiliate Marketing For Dummies by Ted Sudol
RRP: £21.99£15.23Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe's, Priceline & others have programs so you can... -
Product Management in Practice by Matt Lemay
RRP: £36.99£24.76Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying... -
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd by Allan Dib
RRP: £14.99£10.95WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a... -
Brand Yourself: A no-nonsense brand toolkit for small businesses by Lucy Werner
RRP: £14.99£10.51***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an... -
Web Design in easy steps by Sea McManus
RRP: £12.99£8.60Web Design in easy steps, 7th edition reveals the key principles of good web design, which is the art and science of building effective and attractive websites. The book will introduce you to the key technologies of the web, and the design principles... -
Marketing 6.0: The Future is Immersive by Philip Kotler 9781119835219
RRP: £21.99£15.63Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address... -
Watertight Marketing: The proven process for seriously scalable sales by Bryony Thomas
RRP: £18.50£12.37Are you tired of wasting time and money on marketing that doesn't deliver? Do you wish there was a proven, fool-proof process that can reliably powerup your profits? Well there is, and this book holds the answer. Page by page you'll unlock the... -
OCR Level 1/Level 2 Cambridge National in Enterprise and Marketing: Second Edition (J837) by Tess Bayley
RRP: £27.00£25.26Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen... -
Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty by Antonia Wade
RRP: £95.00£89.03Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B... -
Monetizing Innovation: How Smart Companies Design the Product Around the Price by Madhavan Ramanujam
RRP: £24.00£16.50Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation measured in dollars and cents is a very hard target to hit. Companies... -
The Power of Scarcity: Leveraging Urgency to Influence Customer Decisions by Mindy Weinstein
RRP: £20.99£13.80Drive revenue and grow your business by using the powerful concept of scarcity"Hurry, limited quantities available!""Act now, time is running out!" "Limit of one per customer!" Scarcity is an influence factor that carries a great deal of power, so it's... -
Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling by Michael Port
RRP: £19.00£13.33Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful" but that's not always... -
Scorecard Marketing: The four-step playbook for getting better leads and bigger profits by Daniel Priestley 9781781337998
RRP: £11.99£8.94Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781337998Author Daniel PriestleyFormat PaperbackPage Count 190Imprint Rethink PressPublisher Rethink PressWeight(grams) 171gDimensions(mm) 178mm * 127mm... -
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut 9781398606487
RRP: £29.99£28.52WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public... -
Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business by Michael Farmer
RRP: £16.99£10.92In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge... -
The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton
RRP: £14.99£9.97Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,... -
Grow Your Private Practice by Jane Travis 9781692305529
RRP: £16.99£15.03Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781692305529Author Jane TravisFormat PaperbackPage Count 278Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 413gDimensions(mm)... -
Logos that Last: How to Create Iconic Visual Branding by Allan Peters 9780760383179
RRP: £28.00£18.62Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last. Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this... -
They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated by Marcus Sheridan
RRP: £21.00£15.00The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital... -
The Smart Branding Book: How to build a profitable and resilient brand by Dan White
RRP: £9.99£6.86Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build... -
A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - in One Book! by John Jessup 9781839408700
RRP: £17.99£12.24Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781839408700Author John JessupFormat PaperbackPage Count 256Imprint ArcturusPublisher Arcturus Publishing Ltd -
Marketing 4.0: Moving from Traditional to Digital by Philip Kotler
RRP: £21.00£14.60Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the... -
Digital Marketing for Businesses in easy steps by Jon Smith
RRP: £12.99£9.00Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming... -
Branding that Means Business: Economist Edge: books that give you the edge by Matt Johnson
RRP: £10.99£8.02'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of Ogilvy Now, more than ever, your brand is either loved - or it's noise. In a world defined by digital products and immediate gratification, how can your... -
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz
£17.13'If you want to learn from one of the greatest marketing minds alive, read this book.'Joe Polish, founder, Genius NetworkMarketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share... -
Emotion by Design: Creative Leadership Lessons from a Life at Nike by Greg Hoffman
RRP: £10.99£8.02'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just... -
Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits by Dr Rachel Lawes
RRP: £29.99£28.52Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes... -
The Direct to Consumer Playbook: Winning Strategies from the World's Leading D2C Brands by Mike Stevens
RRP: £24.99£19.99SHORTLISTED: Business Book Awards 2023 - Start Up/Scale Up Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few... -
Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte 9780470632017
RRP: £24.00£16.90Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've... -
Myths of Marketing: Banish the Misconceptions and Become a Great Marketer by Grant Leboff
RRP: £19.99£14.69It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? ... -
Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands: Volume 6 by Mark Kingsley 9780760378205
RRP: £28.00£18.62Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations... -
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk 9780062273062
RRP: £25.00£18.62When managers and marketers outline their social media strategies, they often plan for the right hook-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently... -
Marketing 6E by Paul Baines 9780192893468
RRP: £61.99£59.38How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to... -
Transforming the B2B Buyer Journey: Maximize brand value, improve conversion rates and build loyalty by Antonia Wade 9781398606807
RRP: £29.99£28.52Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B...