Marketing

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989723831Author Joanne M SmithFormat PaperbackPage Count 76Imprint Bradley PublishingPublisher Bradley PublishingWeight(grams) 200g

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at...

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic...

The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on developing a market orientation' has only been available as a series of working...

Teach people how to create lasting, steady and dependable flow to their website while positioning themselves in the marketplace as an expert. It's not a get rich quick scheme, but a very effective way for people with low or no budget to create content...

The number one issue for financial professionals is capacity. What is the number one way to constantly build capacity in your financial services business? What blind spot is holding you back from achieving more? Does it seem there is never enough time...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781527221512Author Tracey MunroFormat PaperbackPage Count 388Imprint Chris MunroPublisher Chris MunroWeight(grams) 519g

The third book in the Essential Tools For series... on the topic of Operations Management Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third...

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing...

Organizational Behavior in Health Care, Fourth Edition is specifically written for health care managers who are on the front lines every day, motivating and leading others in a constantly changing, complex environment. Uniquely addressing...

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988105348Author Alex AbazFormat PaperbackPage Count 152Imprint 788525 Ontario Inc.Publisher 788525 Ontario Inc.Weight(grams) 213g

Service-Dominant Logic presents a major paradigm shift in thinking about value creation and markets, moving from a 'goods/product' logic to a logic that treats the process of service provision as the basis of all exchange, both commercial and social...

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years. Economic trends,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692836880Author Ben MarvaziFormat PaperbackPage Count 104Imprint Marvazi MediaPublisher Marvazi MediaWeight(grams) 150gDimensions(mm) 229mm * 152mm * 6mm

The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male...

The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a...

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of...

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The...

Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce...

Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing...

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing...

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory,...

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648559603Author Brad EntwistleFormat PaperbackPage Count 206Imprint ImagesevenPublisher ImagesevenWeight(grams) 281g

`This book, written by a group of outstanding UK researchers, pinpoints the essence and scope of relationship marketing and vividly demonstrates its applicability in different industries. Relationship marketing is the marketing of the next millennium...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780805020410Author Robert BlyFormat PaperbackPage Count 349Imprint Henry Holt & Company IncPublisher Henry Holt & Company IncWeight(grams) 386g

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781565542563Author Gene Del VecchioFormat HardbackPage Count 256Imprint Pelican Publishing CoPublisher Pelican Publishing CoWeight(grams) 470g

Better Branding, Better Benefits Marketing techniques, retailers, and distribution channels have changed dramatically since authors RICK CESARI and BARB WESTFIELD started in the business of brand building and direct response advertising twenty-five-plus...

How to compete in the right space for greater profitability and growth The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today...

Author of the bestselling text Supply Chain Management, the companion Fundamentals of Supply Chain Management has been developed for any course dealing with strategy and supply chains. Written in an entertaining, accessible style, the author identifies...

Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management for the retailing sector. Eleonora Pantano presents...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692066935Author Ashley Galina DudarenokFormat PaperbackPage Count 218Imprint Alarice InternationalPublisher Alarice InternationalWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780980053449Author Mike WilliamsFormat PaperbackPage Count 141Imprint Mike Williams SolutionsPublisher Mike Williams SolutionsWeight(grams)...

Marketing Research outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989466370Author Rob AnspachFormat PaperbackPage Count 236Imprint Anspach MediaPublisher Anspach MediaWeight(grams) 322g

Increasing your sales with marketing ideas that break through the clutter and get your customer's attention. Tom Peters says, "Jon Spoelstra knows his stuff." Pat Williams, founder of Orlando Magic says, "I consider Jon the top marketer in the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197014Author Keith SchreiterFormat PaperbackPage Count 180Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...