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International Marketing Strategy: Analysis, Development and Implementation by Robin Lowe 9781473778696
£65.04Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in... -
The Human Brand: How We Relate to People, Products, and Companies by Chris Malone 9781118611319
RRP: £21.99£14.56Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way-we hate our banks, love our smartphones, and... -
The Practice of Market Research: An Introduction by Yvonne McGivern
RRP: £67.99£61.36The Practice of Market Research offers a comprehensive and understandable account of the techniques and practical tasks involved in setting up and running marketing or social research projects. Linked to the professional body MRS (the Market Research... -
Data–First Marketing: How To Compete and Win In the Age of Analytics by Janet Driscoll Miller
RRP: £18.99£12.75Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital... -
The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch
RRP: £14.99£10.95A step-by-step system for creating customers and clients for life.In a world that's difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members... -
Brand Relevance: Making Competitors Irrelevant by David A. Aaker
RRP: £24.99£16.38Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how... -
Be The Brand: The Ultimate Guide to Building Your Personal Brand by Jules Marcoux 9781537799513
RRP: £13.00£10.34Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781537799513Author Jules MarcouxFormat PaperbackPage Count 90Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing... -
Kotler Marketing Strategy In The Digital Age by Tiger Cao 9789811218385
RRP: £30.00£26.68The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing... -
Cyber PR for Musicians: Tools, Tricks & Tactics for Building Your Social Media House by Ariel Hyatt 9780989521000
RRP: £17.95£13.54Sorry no description is available for this book at this time. -
Launching for Revenue (B&w Paperback): How to Launch Your Product, Service or Company for Maximum Growth by Jennifer S LeBlanc MS 9781732163904
RRP: £19.95£16.19Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732163904Author MS Jennifer S LeBlancFormat PaperbackPage Count 192Imprint Hal HousePublisher Hal HouseWeight(grams) 277gDimensions(mm) 234mm * 156mm *... -
The Thought Leadership Manual: How to grab your clients' attention with powerful ideas by Tim Prizeman 9781909623804
RRP: £14.99£11.12Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781909623804Author Tim PrizemanFormat PaperbackPage Count 232Imprint Panoma PressPublisher Rethink PressWeight(grams) 259gDimensions(mm) 216mm * 140mm * 12mm -
Customer Insight Strategies: How to Understand Your Audience and Create Remarkable Marketing by Dr Christine Bailey 9781789662504
RRP: £24.99£19.99In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose. Customer Insight Strategies... -
Hello $FirstName: Profiting from Personalization. How putting people's first name in emails is only the first step towards customer centricity. by Rasmus Houlind 9788797442807
RRP: £29.99£18.79Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788797442807Author Rasmus HoulindFormat PaperbackPage Count 262Imprint Omnichannel InstitutePublisher Omnichannel InstituteWeight(grams) 372gDimensions(mm)... -
Identity is the New Money by David Birch 9781907994128
RRP: £12.99£11.95This book argues that identity is changing profoundly and that money is changing equally profoundly. Because of technological change the two trends are converging so that all that we need for transacting will be our identities captured in the unique... -
Consumer Behaviour by Zubin Sethna 9781529754056
RRP: £46.99£38.32Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features... -
The One Hour Content Plan: The Solopreneur's Guide to a Year's Worth of Blog Post Ideas in 60 Minutes and Creating Content That Hooks and Sells by Meera Kothand 9781974415700
RRP: £12.99£10.37Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781974415700Author Meera KothandFormat PaperbackPage Count 150Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent... -
Winning at New Products, 5th Edition: Creating Value Through Innovation by Robert Cooper
£20.62For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success... -
Dark Social: Understanding the Darker Side of Work, Personality and Social Media by Ian MacRae
RRP: £25.00£23.27Shortlisted for the Business Book Awards 2022 From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks - the negative... -
Agile Marketing: Unlock Adaptive and Data-driven Marketing for Long-term Success by Neil Perkin
RRP: £26.99£22.47Create and apply responsive and adaptive marketing principles and practices with this guide to redesigning marketing structures, processes and culture, to be fit for purpose in today's changeable environment. Agile Marketing is an essential and... -
Extreme Revenue Growth: Startup Secrets to Growing Your Sales from $1 Million to $25 Million in Any Industry by Victor Cheng 9780984183517
RRP: £16.95£11.03Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984183517Author Victor ChengFormat PaperbackPage Count 202Imprint Innovation PressPublisher Innovation PressWeight(grams) 240gDimensions(mm) 216mm *... -
The Best Digital Marketing Campaigns in the World II by Damian Ryan 9780749469689
RRP: £26.99£22.47In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their... -
The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing by Raj Venkatesan
RRP: £27.99£24.54This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success-regardless of where their marketing organization is in the process. The authors pose the following critical questions to... -
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by Maria Veloso 9780814432518
RRP: £18.99£13.01Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of ever newer, faster, and more effective techniques. The thoroughly revised third edition of Web Copy That Sells provides both timeless and... -
The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by Frank Rose 9780393341256
RRP: £14.99£13.03Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as... -
Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results by Brad Cleveland
RRP: £29.99£22.85DISTINGUISHED FAVORITE: NYC Big Book Award 2021 - Marketing & PR Many organizations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services and technologies such as AI and mobile... -
I Don't Agree: Why we can't stop fighting - and how to get great stuff done despite our differences by Michael Brown 9780857197658
RRP: £14.99£9.98Did you know you're likely to have had over 89,000 heated altercations with your closest relations before you reached the age of eight? By age 16, thousands more hours will have been spent by most of us in some form of disagreement with those in our... -
Nation of Rebels: Why Counterculture Became Consumer Culture by Joseph Heath 9780060745868
RRP: £15.99£11.92Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060745868Author Joseph HeathFormat PaperbackPage Count 368Imprint HarperCollins PublishersPublisher HarperCollins Publishers Inc -
Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business by Ian Atkinson 9781907794148
RRP: £16.99£11.54An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital... -
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands by Kerry Smith
RRP: £23.00£15.17The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing... -
Marketing for Growth: The Role of Marketers in Driving Revenues and Profits by Iain Ellwood 9781610393973
RRP: £18.99£13.59Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781610393973Author Iain EllwoodFormat PaperbackPage Count 224Imprint EconomistPublisher EconomistWeight(grams) 236gDimensions(mm) 216mm * 133mm * 12mm -
Experiential Marketing: A Practical Guide to Interactive Brand Experiences by Shirra Smilansky
RRP: £29.99£22.85The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that... -
Marketing Rebellion: The Most Human Company Wins by Mark W Schaefer 9780578419862
RRP: £20.99£15.19Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578419862Author Mark W SchaeferFormat HardbackPage Count 320Imprint Schaefer Marketing SolutionsPublisher Schaefer Marketing SolutionsWeight(grams) 540g -
Inside Her Pretty Little Head: A New Theory of Female Motivation and What it Means for Marketing by Jane Cunningham 9789814382236
RRP: £9.99£7.11Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the... -
Actionable Gamification: Beyond Points, Badges, and Leaderboards by Yu-Kai Chou 9780692858905
RRP: £40.00£30.05Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692858905Author Yu-Kai ChouFormat HardbackPage Count 514Imprint Yu-Kai ChouPublisher Yu-Kai ChouWeight(grams) 921g -
Marketing Analytics: Data-Driven Techniques with Microsoft Excel by Wayne L. Winston 9781118373439
RRP: £41.99£28.39Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts... -
Brands and Branding by Stephen Brown 9781473919525
RRP: £31.99£26.36A fun and humorous introductory book, written in Stephen Brown's entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why... -
The Definitive Guide to Membership Marketing by Gabriel W Aluisy 9780990583233
£35.17Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990583233Author Gabriel W AluisyFormat HardbackPage Count 200Imprint Shake CreativePublisher Shake CreativeWeight(grams) 449g -
Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing by Will Leach 9781544512402
RRP: £19.99£16.71Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544512402Author Will LeachFormat PaperbackPage Count 260Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 331gDimensions(mm) 216mm... -
The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles by Tom Spitale
RRP: £18.99£12.75A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product... -
Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications by Rob Brown 9780749455071
RRP: £22.99£19.33The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise...