Marketing

The definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366160Author Tom Big Al SchreiterFormat PaperbackPage Count 100Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

'If you want to learn from one of the greatest marketing minds alive, read this book.'Joe Polish, founder, Genius NetworkMarketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share...

The American corporation- deaf and blind to the world around it- needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780996854603Author Heather LefevreFormat PaperbackPage Count 214Imprint I've Got the FeverPublisher I've Got the FeverWeight(grams) 295gDimensions(mm) 226mm...

The hard part just got easy. You know how to sell-that's your job, after all-but getting CEOs and VIPs to call you back is the tricky part. You're in luck: That impossible-to-reach person isn't so impossible to reach after all.Hall-of-Fame-nominated...

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781539993452Author Fbb PublicationsFormat PaperbackPage Count 136Imprint CreateSpacePublisher CreateSpaceWeight(grams) 191gDimensions(mm) 229mm * 152mm * 7mm

Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it's a common belief among business leaders across industry sectors that the best way...

Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore - right? Actually,...

Are you hungry to increase productivity in your workplace? Do you want to solve problems and enhance working relationships?A creative director with more than 25 years' experience, Patrick Collister introduces new ways to get the creative juices flowing...

WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366429Author Keith SchreiterFormat PaperbackPage Count 118Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Sell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use...

Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace. The job of marketing is to understand, respond to and connect with...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732748804Author Bill SchleyFormat PaperbackPage Count 204Imprint N.W. WidenerPublisher N.W. WidenerWeight(grams) 263gDimensions(mm) 216mm * 140mm * 12mm

Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile...

How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781937985882Author Samantha StoneFormat PaperbackPage Count 244Imprint Marketing Advisory Network, LLCPublisher Marketing Advisory Network, LLCWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781336106Author Dancho DimkovFormat PaperbackPage Count 254Imprint Rethink PressPublisher Rethink PressWeight(grams) 397gDimensions(mm) 216mm * 140mm *...

The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal, accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help...

`If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you' - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the...

An imaginative approach to teaching sales techniques follows Max, the inventor of the wheel, on an illuminating journey to market and sell his new invention. Reprint. 40,000 first printing.Book InformationISBN 9780684856018Author Jeff CoxFormat...

Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement. ...

We are good at designing beautiful products and we offer good services. We always know exactly what the user wants and we know dozens of methodologies. However, if we have to convince our customers and colleagues, we find it rather difficult. For one...

Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal...

IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket...

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor...

Most companies send "one-size-fits-all" communication to everyone in their audience, leading to low engagement on their social media channels and emails left unread in their customers' inboxes because it's unclear to recipients how this information helps...

The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage...

In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780976462422Author Victor ChengFormat PaperbackPage Count 192Imprint Innovation PressPublisher Innovation PressWeight(grams) 249gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692769447Author Phil SingletonFormat PaperbackPage Count 238Imprint Seo for GrowthPublisher Seo for GrowthWeight(grams) 322gDimensions(mm) 229mm * 152mm...

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of the brand-as-a-country-or-region.Book...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736213506Author B Rain BennettFormat PaperbackPage Count 200Imprint Flying Flounder PublishingPublisher Flying Flounder PublishingWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692812365Author Donnie R SheltonFormat PaperbackPage Count 228Imprint Shelton PublishingPublisher Shelton PublishingWeight(grams) 308gDimensions(mm)...

A new, comprehensive guide to motoring and transport museums offering a fresh conversation on their role and the portrayal of our motoring history. Written by a long-established motoring writer with wide experience of driving and the fettling of old...

The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an...

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations...

How can a brand become one of those peerless 'Ueber-Brands' we all admire and are willing to pay a premium for? Is there a proven process? Where should we start? Brand Elevation explains the main drivers behind brands becoming peerless and priceless...