Marketing

Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for what marketers have always...

Get Your Piece of the Hottest Business Online Today! Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe's, Priceline & others have programs so you can...

`An important and extremely welcome addition to the strategic management field. In this book the author builds on the work of an emerging community of scholars to lay out theoretical and methodological underpinnings of an activity-based framework for...

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut________________ Brands profit by telling women who they are and how to...

Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of...

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address...

Are you tired of wasting time and money on marketing that doesn't deliver? Do you wish there was a proven, fool-proof process that can reliably powerup your profits? Well there is, and this book holds the answer. Page by page you'll unlock the...

Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping...

Account-Based Marketing is changing the discipline of marketing-Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed...

The Business of Aspiration is about how consumers' shifting status symbols affect business and brand strategy. These changing status symbols, like taste, aesthetic innovation, curation or environmentalism create the modern aspirational economy.In the...

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of...

Business presentations could be simpler, more engaging and so much more effective, and our business lives so much more rewarding if we remember to restore the emotional power of storytelling. In an age that is data-rich but insight-poor and when most...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781592407385Author Steve StouteFormat PaperbackPage Count 320Imprint Gotham BooksPublisher Gotham BooksWeight(grams) 278gDimensions(mm) 201mm * 132mm * 18mm

Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing - Branding category of the Goody Business Book Awards 2023 Brand Fusion: Purpose-driven brand strategy...

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.By now it's clear that whether you're promoting a business, a product, or yourself,...

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993540042Author Radim MalinicFormat PaperbackPage Count 224Imprint Brand Nu LimitedPublisher Brand Nu LimitedWeight(grams) 320gDimensions(mm) 210mm *...

You keep being told to do more marketing. More complex, more specialised and more expensive marketing. Chasing the latest bright shiny object is exhausting. Following charismatic business and marketing "gurus" keeps leading to disappointment. The...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783967040326Author gestaltenFormat HardbackPage Count 256Imprint gestaltenPublisher Die Gestalten Verlag

AN INSTANT NEW YORK TIMES BESTSELLER"The perfect read for every person who has ever felt stuck between where she is and where she wants to be. In short? Everyone I know." - Maria Menounos, New York Times bestselling authorThe truth is, we lie. We lie to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544527376Author Bobby KlinckFormat PaperbackPage Count 266Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 340gDimensions(mm)...

SHORTLISTED: Business Book Awards 2022 - International Business Book category CATEGORY SILVER WINNER: Axiom Awards 2022 - Business Commentary Category The greatest challenge facing leaders is activating and actioning purpose based brands to the...

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Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780228870074Author Kim ScaravelliFormat PaperbackPage Count 220Imprint Kim ScaravelliPublisher Kim ScaravelliWeight(grams) 259gDimensions(mm) 216mm * 140mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780735220034Author Joey ColemanFormat HardbackPage Count 368Imprint Prentice Hall PressPublisher Prentice Hall Press

"How do we get customers to choose us over our competitors?"In a crowded market it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problem better than the competition. Stand-out...

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers...

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success...

From Marcus Collins, strategist to Apple, Nike and Beyonce, discover the powerful force behind what we buy, what we do, and who we want to be . . .'Compelling and vivid' - Robert Cialdini, author of Pre-SuasianWe all try to influence others in our daily...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781912807123Author Helen HardingFormat PaperbackPage Count 224Imprint Aeon BooksPublisher Aeon Books

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593084311Author Emily HeywardFormat HardbackPage Count 240Imprint PortfolioPublisher Penguin Putnam Inc

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could...

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding...

Celebrating 100 years, Belstaff has been dubbed 'the coolest British outerwear brand of all time' by Maxim magazine. Belstaff: Our First 100 Years is a celebratory, visual exploration of the people, designs, and story behind the iconic brand. ...

In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With...

Put values-and value-over volume with a professional services subscription model Professional firms are built on relationships. But you wouldn't know it by observing their predominant business model - a model centered on selling transactions and inputs,...

A practical, accessible handbook for anyone thinking about writing a book to build their business, with a wide range of tips and techniques to help plan, write, publishing and promote a book that's integrated with your platform and works to build your...

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a...

Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of...