Marketing

Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B...

Fighter pilots! Images of Baron Manfred von Richthofen and Eddie Rickenbacker in the Great War, Johnnie Johnson, Robert Stanford Tuck and Richard Bong in the Second World War, or Robin Olds in Vietnam, all spring to mind. Volumes have been written about...

A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger SaleEveryone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and...

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner,...

Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781906434380Author Neil DavidsonFormat PaperbackPage Count 84Imprint Red Gate BooksPublisher Red Gate BooksWeight(grams) 101gDimensions(mm) 127mm * 203mm *...

The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781399949699Author Matt HodkinsonFormat PaperbackPage Count 186Imprint Total Growth Ownership LimitedPublisher Total Growth Ownership LimitedWeight(grams)...

Develop the vital skills students need to achieve the best results possible in their Enterprise and Marketing exam, with this expert-written exam practice workbook.- Actively develops the ability to retrieve information with a range of recall activities...

Harness generative AI to supplement marketing, product innovation, advertising, and branding efforts  Written by Dr. A. K. Pradeep, renowned consultant on the marriage of advanced neuroscience and marketing, Cracking the Neural Code: Generative AI Meets...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781737212515Author Drew NeisserFormat PaperbackPage Count 188Imprint Cmo HuddlesPublisher Cmo HuddlesWeight(grams) 259gDimensions(mm) 229mm * 152mm * 10mm

Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.Drawing on past and present scholarship at the intersection...

Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a...

Every great team, culture, society, religion or business that has endured time, adversity and challenge has always had one thing in common: a set of simple but powerful rules that govern the internal behaviors and expectations of that group. It is...

Becoming a sustainable marketer is no longer an optional extra. Sustainability has become a necessity for the future, but do you feel confident delivering on this for your clients and customers? Sustainable Marketing is a blueprint for embedding...

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993540042Author Radim MalinicFormat PaperbackPage Count 224Imprint Brand Nu LimitedPublisher Brand Nu LimitedWeight(grams) 320gDimensions(mm) 210mm *...

With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.Divided into nine...

The effect of the internet on public relations is the single biggest subject of current conversation in the public relations industry. As the world of communications changes beyond recognition, those seeking to communicate must revise and revolutionise...

How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could...

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition of Planning...

Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not...

You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of...

Updated for the post-COVID economy! The proven low-risk, cost-effective way to launch a successful business Today's markets are getting more and more dynamic, and customers are increasingly fickle. Meanwhile the COVID-driven economic crash has made...

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want...

WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781804241509Author Andrew LevyFormat HardbackPage Count 206Imprint MX PublishingPublisher MX PublishingWeight(grams) 386gDimensions(mm) 216mm * 140mm * 13mm

Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming...

A smart, practical guide to rocket-powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue 'dream team' that will drive your organization to new heights. Smart, practical explanations, case studies, and...

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in...

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this...

Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783967040197Author GestaltenFormat HardbackPage Count 300Imprint gestaltenPublisher Die Gestalten Verlag

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990562207Author Jeremy Allen DarlowFormat PaperbackPage Count 190Imprint Jack and June PublishingPublisher Jack and June PublishingWeight(grams)...

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989284936Author Chris KocekFormat PaperbackPage Count 178Imprint Yellow Bird PressPublisher Yellow Bird PressWeight(grams) 181gDimensions(mm) 198mm *...

Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not...

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers' health, welfare and...

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary...

Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features...