Marketing

Some companies are great for customers - not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters - obvious, surely? They...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366139Author Tom Big Al SchreiterFormat PaperbackPage Count 88Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591845331Author Seth GodinFormat PaperbackPage Count 240Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 147gDimensions(mm) 177mm * 128mm * 11mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781336854Author Donna O'TooleFormat PaperbackPage Count 200Imprint Rethink PressPublisher Rethink PressWeight(grams) 640g

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms...

Longtime leader in the luxury goods sector and former Chairman of LVMH Moet Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy...

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the...

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers,...

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and...

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain...

A fresh look into understanding your prospective customer's buying decisions to influence them and win more business Building on the groundbreaking success of the first edition, this newly revised and updated version of Buyer Personas enables marketers...

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to...

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a...

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do, and 'purpose washing' is commonplace. Truth Be Told identifies the challenges and opportunities for marketing and PR in the age of purpose...

*WINNER OF THE BUSINESS BOOK AWARDS 2020!* If you're a coach, consultant, or speaker who makes a living from your expertise, this is for you. It's the guide you need to help you plan, write, and promote the book that elevates your authority, increases...

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with...

Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago...

Hello. You're a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What's that? "Whatever the sales team needs to close the next deal?"It's hard, right? The maniacal race to convert leads is an addiction for B2B tech...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781999615307Author Damian KeyesFormat PaperbackPage Count 158Imprint DK Publishing (Dorling Kindersley)Publisher DK Publishing (Dorling...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781394282166Author David Meerman ScottFormat PaperbackPage Count 480Imprint John Wiley & Sons IncPublisher John Wiley & Sons Inc

This new edition of the UK's bestselling book on personal branding shows you how to discover the true value of your authentic self and channel this into a powerful personal brand, both online and offline.About the AuthorDavid Royston-Lee is a business...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781334140Author Helen BullenFormat PaperbackPage Count 182Imprint Rethink PressPublisher Rethink PressWeight(grams) 283gDimensions(mm) 216mm * 140mm * 8mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544531953Author Paul ZakFormat PaperbackPage Count 272Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 349gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984183517Author Victor ChengFormat PaperbackPage Count 202Imprint Innovation PressPublisher Innovation PressWeight(grams) 240gDimensions(mm) 216mm *...

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781942589044Author Pat PetriniFormat PaperbackPage Count 226Imprint Hal Elrod International, Inc.Publisher Hal Elrod International, Inc.Weight(grams)...

In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781915141187Author Erin BrennerFormat PaperbackPage Count 46Imprint Chartered Institute of Editing and ProofreadingPublisher Chartered Institute of Editing...

"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to...

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is...

If money is the lifeblood of business, contracts are the arteries that help carry it around the commercial body. Anyone in business is liable to have to deal with business contracts, but few are trained to do so. Even those that are trained may have...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544527604Author Mary SheehanFormat PaperbackPage Count 188Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 209gDimensions(mm) 203mm *...

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing...

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692048276Author Jay BaerFormat PaperbackPage Count 366Imprint CoschedulePublisher CoscheduleWeight(grams) 490gDimensions(mm) 229mm * 152mm * 19mm

Practical and straightforward solutions to everyday sales challenges In The Innovative Seller: Keeping Pace In An AI and Customer-Centric World, veteran sales leader and trainer Jake Dunlap delivers an expert playbook for sales that offers out-of-the-box...

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781736249307Author Tony RossellFormat PaperbackPage Count 138Imprint Tony RossellPublisher Tony RossellWeight(grams) 195gDimensions(mm) 229mm * 152mm * 8mm

In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593420652Author Neil HoyneFormat HardbackPage Count 240Imprint PortfolioPublisher Penguin Putnam Inc