Marketing

Navigate the B2B marketing sphere with this fully updated guide on how to better understand new customer habits, the digital era and how to shift away from outdated traditional practices. Innovative B2B Marketing is an essential guide for marketers...

PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. INTERNET MARKETING provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces...

Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting...

How does Google support organizations in their transformation to digital marketing? How does the International Food Waste Coalition influence more sustainable behaviour? How did a producer of Thai herbal toothpaste amend their marketing mix to...

Brands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781519611925Author Tim Cameron-KitchenFormat PaperbackPage Count 336Imprint CreateSpacePublisher CreateSpace

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780684866000Author Jean KikbourneFormat PaperbackImprint Prentice Hall & IBDPublisher Prentice Hall (a Pearson Education company)Weight(grams) 476g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060799908Author Al RiesFormat PaperbackPage Count 304Imprint HarperCollins PublishersPublisher HarperCollins Publishers IncWeight(grams) 295g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544512402Author Will LeachFormat PaperbackPage Count 260Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 331gDimensions(mm) 216mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990583233Author Gabriel W AluisyFormat HardbackPage Count 200Imprint Shake CreativePublisher Shake CreativeWeight(grams) 449g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780994390226Author Sam PageFormat PaperbackPage Count 248Imprint NeurotriggersPublisher NeurotriggersWeight(grams) 336g

If you're new to software product management or just want to learn more about it, there's plenty of advice available-but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of...

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the...

Soldiers of the Middle Ages faced razor-sharp swords and axes that could slice through flesh with gruesome ease, while spears and arrows were made to puncture both armour and the wearer, and even more sinister means of causing harm produced burns and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544541273Author Ross SimmondsFormat PaperbackPage Count 320Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 408gDimensions(mm)...

'A trusted referral is the holy grail of advertising' - Mark ZuckerbergThe fastest, easiest, most sustainable way to bring in new clients and grow sales is to ask for referrals from your network; clients, intermediaries, family, friends, and existing and...

Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to...

WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993571800Author Danny RichFormat PaperbackPage Count 192Imprint Scaredy Cat PublishingPublisher Scaredy Cat Publishing

Use the Science of Behavioral Economics to Understand Why People Buy"The most important business book to come out in years." -Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today2021 International Book Awards finalist in...

You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing...

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197120Author Tom Big Al SchreiterFormat PaperbackPage Count 110Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781944627119Author Indi YoungFormat PaperbackPage Count 320Imprint Indi Young BooksPublisher Indi Young BooksWeight(grams) 431gDimensions(mm) 229mm * 152mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692769447Author Phil SingletonFormat PaperbackPage Count 238Imprint Seo for GrowthPublisher Seo for GrowthWeight(grams) 322gDimensions(mm) 229mm * 152mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781959029786Author Steve PortigalFormat PaperbackPage Count 276Imprint Rosenfeld MediaPublisher Rosenfeld Media

It's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions of your intended audience. Trouble is, the asking doesn't always help. Learning the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781644671320Author Ian HammersleyFormat PaperbackPage Count 170Imprint Smartebusiness LtdPublisher Smartebusiness LtdWeight(grams) 236gDimensions(mm) 229mm...

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine...

Web Design in easy steps, 7th edition reveals the key principles of good web design, which is the art and science of building effective and attractive websites. The book will introduce you to the key technologies of the web, and the design principles...

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading...

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.About the AuthorRegis McKenna is the founder and chairman of Regis...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781451686586Author Jonah BergerFormat PaperbackPage Count 256Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 227gDimensions(mm) 211mm *...

This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781400051052Author Alex FrankelFormat PaperbackPage Count 256Imprint Crown PublicationsPublisher Random House USA IncWeight(grams) 201gDimensions(mm) 203mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781734244113Author Philip KotlerFormat PaperbackPage Count 284Imprint Idea Bite PressPublisher Idea Bite PressWeight(grams) 417gDimensions(mm) 229mm * 152mm...

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. ...

Social Media is Not Marketing Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you're not...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing...