Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781626568839Author NELSONFormat HardbackPage Count 176Imprint Berrett-KoehlerPublisher Berrett-KoehlerWeight(grams) 372gDimensions(mm) 235mm * 162mm * 18mm

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to...

Are you a female entrepreneur aiming to reach your highest potential? Then this is the book you need! Authored and designed by Abigail and Chloe Baldwin-dynamic twin sisters and successful business owners-this book unveils a unique roadmap to building...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781945783074Author John BrownFormat PaperbackPage Count 170Imprint How2conquerPublisher How2conquerWeight(grams) 313gDimensions(mm) 229mm * 152mm * 12mm

Did you know you're likely to have had over 89,000 heated altercations with your closest relations before you reached the age of eight? By age 16, thousands more hours will have been spent by most of us in some form of disagreement with those in our...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591843177Author Seth GodinFormat HardbackPage Count 224Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 255gDimensions(mm) 185mm * 131mm * 21mm

Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should...

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose. Customer Insight Strategies...

Sell and Market Like a Pro!In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619617568Author Justin JonesFormat PaperbackPage Count 132Imprint Lioncrest PublishingPublisher Lioncrest Publishing

Don't just get your message out. ROAR it out! In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny...

Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781336106Author Dancho DimkovFormat PaperbackPage Count 254Imprint Rethink PressPublisher Rethink PressWeight(grams) 397gDimensions(mm) 216mm * 140mm *...

Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming...

If you're keen to enhance your sales skills set - look no further than DK's new and improved practical guide to selling. Learn how to build relationships, present your product and negotiate successfully to achieve the best business results. You'll...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781416576143Author Noah J GoldsteinFormat PaperbackPage Count 272Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 204gDimensions(mm) 207mm *...

Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197151Author Keith SchreiterFormat PaperbackPage Count 110Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between...

Who is McLaren's greatest nemesis? What disappoints Ocado about their competitors? What wakes Google up at 4am? Why does Wimbledon sweat the small stuff? Wild Thinking will provide readers with the confidence to run their business differently,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692812365Author Donnie R SheltonFormat PaperbackPage Count 228Imprint Shelton PublishingPublisher Shelton PublishingWeight(grams) 308gDimensions(mm)...

Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations...

An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services...

'If you want to learn from one of the greatest marketing minds alive, read this book.'Joe Polish, founder, Genius NetworkMarketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share...

Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to...

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781908770271Author Debbie JenkinsFormat PaperbackPage Count 154Imprint Intellectual Perspective PressPublisher Intellectual Perspective PressWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780646819938Author Mark McInnesFormat PaperbackPage Count 188Imprint Redmark ConsultingPublisher Redmark ConsultingWeight(grams) 259gDimensions(mm) 229mm *...

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.Veloso provides both timeless and cutting-edge methods to help content marketers achieve...

WINNER: 2024 International Book Awards - Business: Marketing & Advertising WINNER: Readers' Favorite Book Awards 2024 - Honorable Mention in Non-Fiction Marketing WINNER: NYC Big Book Award 2024 - Public Relations & Marketing FINALIST: National Indie...

Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780997618105Author Dr Arthur ShapiroFormat PaperbackPage Count 246Imprint Am Shapiro & Associates LLCPublisher Am Shapiro & Associates LLCWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780473175047Author Sean D'SouzaFormat PaperbackPage Count 180Imprint PsychotacticsPublisher PsychotacticsWeight(grams) 240gDimensions(mm) 210mm * 148mm *...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you've ever wanted to know-and more-about navigating the new world. Gary...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780996854603Author Heather LefevreFormat PaperbackPage Count 214Imprint I've Got the FeverPublisher I've Got the FeverWeight(grams) 295gDimensions(mm) 226mm...

Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732651616Author Matt WardFormat PaperbackPage Count 122Imprint Breakthrough ChampionPublisher Breakthrough ChampionWeight(grams) 127gDimensions(mm) 198mm...

Using internationally-recognized case studies, including brands such as BMW and Burberry, this book explains how companies can use specific strategies and tools to develop and maintain brand desire among new and existing customers. Desire is big...

In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors'...

In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating...