Marketing

It's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions of your intended audience. Trouble is, the asking doesn't always help. Learning the...

You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593420652Author Neil HoyneFormat HardbackPage Count 240Imprint PortfolioPublisher Penguin Putnam Inc

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner,...

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197120Author Tom Big Al SchreiterFormat PaperbackPage Count 110Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

If you're new to software product management or just want to learn more about it, there's plenty of advice available-but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of...

This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it...

In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance. Marketing Across Cultures examines how multinational companies can...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781537302232Author David T BoroiFormat PaperbackPage Count 200Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Apologies but we at Booksplease don't have a full description for this book.AwardsWinner of Independent Publisher Book Awards (Business Breakthrough) 2001.Book InformationISBN 9780786887170Author Seth GodinFormat PaperbackPage Count 234Imprint...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544526607Author Richard KingFormat PaperbackPage Count 206Imprint Product Marketing AlliancePublisher Product Marketing AllianceWeight(grams) 245g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781603866361Author Claude HopkinsFormat PaperbackPage Count 88Imprint Merchant BooksPublisher Merchant Books

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780399533617Author Sam HornFormat PaperbackPage Count 235Imprint Perigee Books,U.S.Publisher Penguin Putnam IncWeight(grams) 244g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780595296606Author Deborah Brown-VolkmanFormat PaperbackPage Count 156Imprint iUniversePublisher iUniverseWeight(grams) 240g

This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781519770943Author Susan KilmerFormat PaperbackPage Count 32Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

In a quest to maintain market position and improve profits in today's fast-paced, competitive market place, organizations need to become more and more customer driven. A customer-driven organization maintains a base of loyal customers by recognizing that...

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you've ever wanted to know-and more-about navigating the new world. Gary...

This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what...

Over 60,000,000 people died worldwide during the course of the Second World War and, in contrast to those slaughtered in The Great War, it was civilian populations that bore the brunt. They perished in the Holocaust, in internment camps, in bombed towns...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781476759739Author Jonah BergerFormat PaperbackPage Count 272Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 227gDimensions(mm) 213mm *...

This new edition of the UK's bestselling book on personal branding shows you how to discover the true value of your authentic self and channel this into a powerful personal brand, both online and offline.About the AuthorDavid Royston-Lee is a business...

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time...

Master The Art of Public Speaking For Profit Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience-to open their wallets and give you...

At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781761043871Author Toby PriceFormat PaperbackPage Count 336Imprint Viking AustraliaPublisher Penguin Random House Australia

Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated...

FINALIST: Business Book Awards 2019 - Sales and Marketing Category Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer...

The Persuasion Code Capture, convince, and close--scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science...

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies...

The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines...

***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016***Content marketing just got easierContent marketing is one of today's growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing...

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this...

The secrets to Apple's success and how to use them, from the Apple insider Ken SegallIn Think Simple, Apple insider and New York Times bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984380244Author Aaron RossFormat HardbackPage Count 208Imprint PebblestormPublisher PebblestormWeight(grams) 476gDimensions(mm) 229mm * 152mm * 16mm

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632650368Author David AvrinFormat PaperbackPage Count 256Imprint New Page Books,USPublisher Red Wheel/Weiser

Web Design in easy steps, 7th edition reveals the key principles of good web design, which is the art and science of building effective and attractive websites. The book will introduce you to the key technologies of the web, and the design principles...

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including...