Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780995453203Author Dan BradburyFormat PaperbackPage Count 217Imprint Chiddingstone PublishingPublisher Chiddingstone Publishing

From the author of the bestselling The Regis Touch, a simple process for building the crucial relationships that help a company dominate--and own--the market in the Age of the Customer.About the AuthorRegis McKenna is the founder and chairman of Regis...

The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital...

Create an irresistible brand image and build an audience of loyal and engaged fans...Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781734244113Author Philip KotlerFormat PaperbackPage Count 284Imprint Idea Bite PressPublisher Idea Bite PressWeight(grams) 417gDimensions(mm) 229mm * 152mm...

'If you want to learn from one of the greatest marketing minds alive, read this book.'Joe Polish, founder, Genius NetworkMarketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780143109013Author Ryan HolidayFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 363gDimensions(mm) 217mm * 148mm *...

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts...

Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to...

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as...

Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time...

Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.Veloso provides both timeless and cutting-edge methods to help content marketers achieve...

Packed with examples, this book offers a clear and engaging overview of ethical issues in business.It begins with a discussion of foundational issues, including the objectivity of ethics, the content of ethical theories, and the debate between capitalism...

As a leader in your organization, you will be very familiar with your organization's key financial statements and monthly management reports. You may have spent countless hours discussing budgets and expenditures. But how much time have you spent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781904312888Author Caroline CooperFormat PaperbackPage Count 282Imprint MX PublishingPublisher MX PublishingWeight(grams) 330gDimensions(mm) 216mm * 140mm *...

Who is McLaren's greatest nemesis? What disappoints Ocado about their competitors? What wakes Google up at 4am? Why does Wimbledon sweat the small stuff? Wild Thinking will provide readers with the confidence to run their business differently,...

WINNER: 2024 International Book Awards - Business: Marketing & Advertising WINNER: Readers' Favorite Book Awards 2024 - Honorable Mention in Non-Fiction Marketing WINNER: NYC Big Book Award 2024 - Public Relations & Marketing FINALIST: National Indie...

This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what...

Digital changes everything. That's a truth that has played out across industries the world over. And PR is a perfect example of an industry that has been forced to transform. Across every PR discipline, from media relations and content creation through...

If You Don't Define Your Brand, Someone Else Will Define It for You Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by...

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781909623804Author Tim PrizemanFormat PaperbackPage Count 232Imprint Panoma PressPublisher Rethink PressWeight(grams) 259gDimensions(mm) 216mm * 140mm * 12mm

Using internationally-recognized case studies, including brands such as BMW and Burberry, this book explains how companies can use specific strategies and tools to develop and maintain brand desire among new and existing customers. Desire is big...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366139Author Tom Big Al SchreiterFormat PaperbackPage Count 88Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

Did you know you're likely to have had over 89,000 heated altercations with your closest relations before you reached the age of eight? By age 16, thousands more hours will have been spent by most of us in some form of disagreement with those in our...

The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty.In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that...

In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. ...

Learn how to gain insights from your data as well as machine learning and become a presentation pro who can create interactive dashboardsKey FeaturesEnhance your presentation skills by implementing engaging data storytelling and visualization...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578419862Author Mark W SchaeferFormat HardbackPage Count 320Imprint Schaefer Marketing SolutionsPublisher Schaefer Marketing SolutionsWeight(grams)...

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780312425777Author Chandler BurrFormat PaperbackPage Count 336Imprint St Martin's PressPublisher St Martin's PressWeight(grams) 313gDimensions(mm) 211mm *...

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and...

A step-by-step system for creating customers and clients for life.In a world that's difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members...

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.Psychology has long been a foundation for successful...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523004683Author Ben GuttmannFormat PaperbackPage Count 208Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler PublishersWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781849144179Author Chris MurrayFormat PaperbackPage Count 150Imprint Varda Kreuz LtdPublisher Varda Kreuz LtdWeight(grams) 181gDimensions(mm) 216mm * 140mm...

More and more artists are taking advantage of new technologies to try and build successful careers, but in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY...

This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and...

Flying in the face of current thinking, this book suggests that we do not need to 'think outside the box' in our quest for creativity, rather we should rethink the way we look 'inside the box'. This idea will resonate only too well with those who have...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781908135735Author Maya MiddlemissFormat PaperbackPage Count 290Imprint U P Publications LtdPublisher U P Publications LtdWeight(grams) 390gDimensions(mm)...