Marketing

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing...

The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781975799618Author James NewellFormat PaperbackPage Count 244Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online...

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781091247628Author Adam RichardsFormat PaperbackPage Count 92Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

If you want to be the best, you have to have the right skillset.From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544524849Author Jack MurrayFormat PaperbackPage Count 322Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 408gDimensions(mm) 216mm *...

Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780997224009Author Matt BacakFormat PaperbackPage Count 532Imprint Infosoft360Publisher Infosoft360Weight(grams) 912gDimensions(mm) 254mm * 178mm * 27mm

In many ways, success at networking is the uncommon application of common knowledge. Most people understand that networking is important to their success -- they just lack a step-by-step process to get the results they want. Almost no one really...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781518737275Author Geoff RammFormat PaperbackPage Count 156Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Exposes the strategies used by advertisers to manipulate our thoughts and senses.Book InformationISBN 9780819186539Author Wilson Bryan KeyFormat PaperbackPage Count 348Imprint University Press of AmericaPublisher University Press of AmericaWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781979608091Author David a OkrentFormat PaperbackPage Count 94Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand' - and therefore differentiate - a sport club, player, code, or event in a highly...

In a world of limitless media noise, how can businesses break through to customers? Context.We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and...

The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common from Microsoft to McDonald's to U.S. Steel that helped them grow...

Account-Based Marketing is changing the discipline of marketing-Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed...

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans,...

* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital analytics; * Contains international case studies to...

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is shifting into pop-up storefronts. Virtual stores in subway platforms and airports are offering new levels of...

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992469832Author Adam HoulahanFormat PaperbackPage Count 182Imprint Stenica Pty LtdPublisher Stenica Pty LtdWeight(grams) 222g

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell--or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms...

In this pathbreaking book, world-renowned Harvard Business School service firm experts James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal that leading companies stay on top by managing the service profit chain.Why are a select few...

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights...

Since its first edition in 1985, Patrick McNeill's Research Methods has become a classic introductory text for students of sociology at A level and in undergraduate courses as well as for a range of specialists in education, business, social care and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780395608449Author Jay Conrad LevinsonFormat PaperbackPage Count 288Imprint Houghton Mifflin (Trade)Publisher Houghton MifflinWeight(grams) 323g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781910125113Author Dee BlickFormat PaperbackPage Count 358Imprint Filament Publishing LtdPublisher Filament Publishing LtdWeight(grams) 476gDimensions(mm)...

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrell s FOUNDATIONS OF MARKETING 9E with MindTap. This edition blends marketing fundamentals with discussions of the latest...

Learn Marketing YOUR Way with MKTG and MindTap! MKTG s easy-reference, paperback textbook presents course content through visually engaging chapters. Read or listen to your textbook, complete assignments, and study, all in one place. Track your scores...

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately...

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the...

A critique of marketing to childrenAbout the AuthorSusan Linn is a psychologist at Judge Baker Children's Center and Harvard Medical School in Boston. An award-winning ventriloquist internationally recognized for her pioneering work using puppet therapy...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780595450985Author John A SchneiderFormat PaperbackPage Count 96Imprint iUniversePublisher iUniverseWeight(grams) 150g

Offering a comprehensive overview of statistics in market research Statistics in Market Research details the various ways that statistical analyses can be applied to real-world questions that arise in the field of marketing. This overview provides those...

This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of...

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well...

Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and...

The Growth Drivers is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class...