Marketing

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of...

Network marketing has helped people all over the world achieve financial independence-and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on...

In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field...

In the annals of ancient history the lights of Alexander the Great and Gaius Julius Caesar shine brighter than any other, inspiring generations of dynasts and despots with their imperial exploits. Each has been termed the greatest military leader of the...

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197939Author Keith SchreiterFormat PaperbackPage Count 118Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change...

The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common from Microsoft to McDonald's to U.S. Steel that helped them grow...

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way-we hate our banks, love our smartphones, and...

A concise yet expansive guide to the marketing strategies that lead to success in the competitive modern landscape. Masterful Marketing draws upon extensive case studies and research to provide practical guidance that will prove invaluable for any...

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the...

The official anniversary volume celebrates how a global in-house creative force brings cutting-edge design to its iconic portfolio of food and beverage brands.PepsiCo sets the standard for how companies can envision and create their futures. Since...

Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the...

WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this...

This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the...

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781728261720Author Robert GlazerFormat PaperbackPage Count 224Imprint Simple TruthsPublisher Simple TruthsWeight(grams) 227gDimensions(mm) 201mm * 135mm *...

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for...

Ads targeted at kids are virtually everywhere - in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumber parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and...

Will your questionnaire work as well as it needs to by today's standards? Use this new edition of the bestselling guide to make sure it does. Good data is central to information-based decision making. Increasing access to online survey software is...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781956171051Author Keith SchreiterFormat PaperbackPage Count 108Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366375Author Tom Big Al SchreiterFormat PaperbackPage Count 148Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies...

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of...

DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential...

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.Sidestep the marketing books, courses, and even TED talks that offer hypothetical...

Customer Relationship Management (CRM) systems are a growing topic among small- and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes...

If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing...

A contemporary approach to network marketing-from the author of the million-copy bestseller, Your First Year in Network Marketing This is a book about reality-an unpleasant reality that no one seems to want to address. A large number of the population...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781937985882Author Samantha StoneFormat PaperbackPage Count 244Imprint Marketing Advisory Network, LLCPublisher Marketing Advisory Network, LLCWeight(grams)...

How do we advance? As individuals, families, and businesses? As societies, nations, and a species? In a world where it's said there is nothing new under the sun, we humans are remarkably resourceful at creating new things. The key to innovation is...

Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781955125154Author Robert K. ElderFormat HardbackPage Count 184Imprint Hat & Beard, LLCPublisher Hat & Beard, LLC

The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools...

thebrandgym is a refreshingly simple, practical guide to boosting brand and business performance in a digital age. This new and updated edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is...

* Designed as a core textbook for a broad range of essential Marketing courses and modules, with textbook pedagogy included throughout to aid understanding and cement learning. * Uniquely practical and applied in its approach with an emphasis on...

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781265773748Author Andy CunninghamFormat PaperbackPage Count 272Imprint McGraw-Hill EducationPublisher McGraw-Hill EducationWeight(grams) 367g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366696Author Keith SchreiterFormat PaperbackPage Count 140Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781948197441Author Keith SchreiterFormat PaperbackPage Count 112Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing IncWeight(grams)...