Marketing

Written by John Lidstone and Janice MacLennan, the second edition of Marketing Planning for the Pharmaceutical Industry became accepted as the bible for the industry. In this new companion book Janice MacLennan picks up two of the themes touched on in...

This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780684866000Author Jean KikbourneFormat PaperbackImprint Prentice Hall & IBDPublisher Prentice Hall (a Pearson Education company)Weight(grams) 476g

Data-driven marketing is a huge aspect of any modern-day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When done right, data-driven marketing can build customer trust for...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781944627119Author Indi YoungFormat PaperbackPage Count 320Imprint Indi Young BooksPublisher Indi Young BooksWeight(grams) 431gDimensions(mm) 229mm * 152mm...

Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060799908Author Al RiesFormat PaperbackPage Count 304Imprint HarperCollins PublishersPublisher HarperCollins Publishers IncWeight(grams) 295g

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER...

A new, comprehensive guide to motoring and transport museums offering a fresh conversation on their role and the portrayal of our motoring history. Written by a long-established motoring writer with wide experience of driving and the fettling of old...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913361006Author Michael EzeanakaFormat PaperbackPage Count 206Imprint Millennium Publishing LtdPublisher Millennium Publishing LtdWeight(grams)...

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781913504045Author Hannah CharmanFormat PaperbackImprint Aeon AcademicPublisher Aeon BooksWeight(grams) 152g

Real profit after taxes is the most important management target. Profits are the cost of survival and the creators of new value. In this book, celebrated management thinker Hermann Simon brings clarity to the jungle of profit concepts and balance sheets...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544512402Author Will LeachFormat PaperbackPage Count 260Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 331gDimensions(mm) 216mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781399903929Author Adam LambeFormat PaperbackPage Count 194Imprint Adam LambePublisher Adam Lambe

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. ...

Colour Psychology Today reveals new colour psychology information that comes from the author's pioneering research and studies on colour. The book discloses unique knowledge on how colour psychology impacts on the business world and the individual, borne...

Fraud: The Counter Fraud Practitioner's Handbook looks at fraud investigation methods and explores the practical options for preventing and remedying fraud. An effective fraud and financial crime strategy involves intelligence and prevention, criminal...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781936572502Author Alexander ChernevFormat PaperbackPage Count 296Imprint Cerebellum PressPublisher Cerebellum PressWeight(grams) 513gDimensions(mm) 235mm *...

**Business Book Awards 2024: Highly Commended**Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.Finding out what your customers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783967040654Author gestaltenFormat HardbackPage Count 288Imprint gestaltenPublisher Die Gestalten Verlag

Barnaby Wynter has been developing his acclaimed Brand Bucket (R) marketing approach for over 20 years, helping his clients around the world to consistently turn potential customers into long-term customers. The approach turned out to be so successful...

This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context.Merging three core perspectives - academic, creative agency and retailer - the book takes a chronological approach...

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781334140Author Helen BullenFormat PaperbackPage Count 182Imprint Rethink PressPublisher Rethink PressWeight(grams) 283gDimensions(mm) 216mm * 140mm * 8mm

Drive innovation, brand loyalty and customer engagement through creating and acting on a crystallized and authentic brand purpose that demonstrates your company's commitment to making a positive impact on the world. Research demonstrates that brands...

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned...

In a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose. Customer Insight Strategies...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781088145135Author Raymond LoewyFormat PaperbackPage Count 466Imprint IngramSparkPublisher IngramSparkWeight(grams) 481gDimensions(mm) 178mm * 152mm * 24mm

Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement. ...

Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over GBP10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media...

Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989646178Author Fabian GeyrhalterFormat PaperbackPage Count 202Imprint BrandtroPublisher BrandtroWeight(grams) 195gDimensions(mm) 190mm * 120mm * 12mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780062369260Author Josh AltmanFormat PaperbackPage Count 256Imprint HarperCollinsPublisher HarperCollins Publishers IncWeight(grams) 190gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781637630396Author Bill McKendryFormat HardbackImprint Forefront BooksPublisher Forefront BooksWeight(grams) 431gDimensions(mm) 231mm * 152mm * 28mm

Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544524849Author Jack MurrayFormat PaperbackPage Count 322Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 408gDimensions(mm) 216mm *...

Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing...

'Navigating the world of PR is no easy feat - but this book is an indispensable guide to doing just that' Francesca Ogiermann-White, Health and Beauty Editor-at-Large, TatlerA more beautiful way to connect with customersPR and marketing have...

"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" --Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time,...