Marketing

Using internationally-recognized case studies, including brands such as BMW and Burberry, this book explains how companies can use specific strategies and tools to develop and maintain brand desire among new and existing customers. Desire is big...

In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors'...

In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781684113040Author Edward BernaysFormat PaperbackPage Count 174Imprint WWW.Snowballpublishing.comPublisher WWW.Snowballpublishing.comWeight(grams)...

A step-by-step system for creating customers and clients for life.In a world that's difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989646178Author Fabian GeyrhalterFormat PaperbackPage Count 202Imprint BrandtroPublisher BrandtroWeight(grams) 195gDimensions(mm) 190mm * 120mm * 12mm

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single...

Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact - without the expense of a publicist. With the practices in this book, readers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523004683Author Ben GuttmannFormat PaperbackPage Count 208Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler PublishersWeight(grams)...

More and more artists are taking advantage of new technologies to try and build successful careers, but in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY...

IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket...

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to...

Grow your brand and reach new consumers by creating more impactful and effective marketing that meaningfully reflects and appeals to a diverse customer profile and marketplace. The job of marketing is to understand, respond to and connect with...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732748804Author Bill SchleyFormat PaperbackPage Count 204Imprint N.W. WidenerPublisher N.W. WidenerWeight(grams) 263gDimensions(mm) 216mm * 140mm * 12mm

Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780996576062Author Barry SilversteinFormat PaperbackPage Count 272Imprint Guidewords PublishingPublisher Guidewords PublishingWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780761510574Author John Milton FoggFormat PaperbackPage Count 160Imprint Prima LifePublisher Random House USA IncWeight(grams) 189gDimensions(mm) 216mm *...

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and...

Discover how the world's best brands create outstanding customer experience, engaged teams and market-beating growth with this practical guide, providing a model that will help any organization deliver effective and seamless customer engagement. ...

Agency Account Handling strives to distinguish between good account handling and great account handling. This book will help you understand the wider picture of client servicing, give you satisfied customers and allow you to go home at night with a smile...

Are you ready to become a master of guerrilla marketing and joint ventures, the combined type of smarter marketing necessary for true entrepreneurial success worldwide in any economy and any marketplace. "Guerrilla Marketing and Joint Ventures" explains...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781774580721Author Shari Owen BrownFormat PaperbackPage Count 206Imprint Page Two PressPublisher Page Two PressWeight(grams) 268gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781892366245Author Tom "big Al" SchreiterFormat PaperbackPage Count 150Imprint Fortune Network Publishing IncPublisher Fortune Network Publishing...

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781984857682Author Lisa CronFormat PaperbackPage Count 272Imprint Ten Speed PressPublisher Random House USA Inc

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by...

Master The Art of Public Speaking For Profit Public speaking has been around for centuries, and today, motivational speaking is as popular as ever. And, like a motivational speaker, you can also inspire an audience-to open their wallets and give you...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999191392Author Eric KeilesFormat PaperbackPage Count 310Imprint Greenleaf Book Group LLCPublisher Greenleaf Book Group LLCWeight(grams)...

In 1974, Alice Cooper shocked the rock world, scooped up his makeup kit and went solo. Consummated by a legal name change from Vincent Furnier to Alice Cooper, "the man behind the mask" never looked back, writing and recording fully 21 studio...

Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this...

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781734510553Author Bernice LomanFormat PaperbackPage Count 82Imprint Bernice LomanPublisher Bernice LomanWeight(grams) 104gDimensions(mm) 216mm * 140mm * 4mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780307460868Author Youngme MoonFormat PaperbackPage Count 288Imprint Crown Publishing Group, Division of Random House IncPublisher Random House USA...

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781527279605Author Bill HarteFormat PaperbackPage Count 164Imprint Create PossibilitiesPublisher Create PossibilitiesWeight(grams) 152g

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second...

'A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.' Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia 'A thought-provoking text that challenges...

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and...

Take advantage of the skyrocketing popularity of podcasts and learn how your business can use the unique opportunity to stand out and drive loyal engagement with target audiences, using this complete guide to podcast marketing - written by the hosts of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780995684959Author Marianne HartleyFormat PaperbackPage Count 158Imprint Butterfly House PublishingPublisher Butterfly House PublishingWeight(grams)...