Marketing

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781692305529Author Jane TravisFormat PaperbackPage Count 278Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 413gDimensions(mm)...

Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches?...

Guarantee your content marketing engages customers, builds trust and converts more, with this unique guide to using brand journalism to enhance B2B content, written by the former television news journalist for the BBC, Sky and ITN, Gay Flashman. ...

In today's complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781937866365Author Greg GreenFormat PaperbackPage Count 716Imprint Green CandyPublisher Green CandyWeight(grams) 1917g

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with...

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a...

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans,...

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this...

Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry.Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry, from commercial fiction...

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with...

Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new...

When managers and marketers outline their social media strategies, they often plan for the right hook-their next highly anticipated sale or campaign that's going to put the competition out for the count. Even companies committed to jabbing-patiently...

Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full...

The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.Let's face it-the business world today is nothing like it was ten years ago. Marketing budgets are tighter,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692669297Author Jon CookFormat PaperbackPage Count 148Imprint Marketing for CeosPublisher Marketing for CeosWeight(grams) 209gDimensions(mm) 229mm *...

Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of...

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including...

This textbook provides an overview of the core concepts, theories and methods in strategic communication, using examples from research and experiences from practice.Strategic Communication begins by explaining the fundamental concepts related to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780761512196Author Mark YarnellFormat PaperbackPage Count 304Imprint Prima LifePublisher Random House USA IncWeight(grams) 607gDimensions(mm) 234mm * 185mm...

Put values-and value-over volume with a professional services subscription model Professional firms are built on relationships. But you wouldn't know it by observing their predominant business model - a model centered on selling transactions and inputs,...

Are you tired of wasting time and money on marketing that doesn't deliver? Do you wish there was a proven, fool-proof process that can reliably powerup your profits? Well there is, and this book holds the answer. Page by page you'll unlock the...

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It's harder than ever to be the brand of choice-in many markets, technology has lowered barriers to entry, increasing competition. Everything is...

The Motivation Manifesto is a poetic and powerful call to reclaim your life and find your own personal freedom from Brendon Burchard - the world's #1 high performance coach and #1 New York Times bestselling author of High Performance Habits. "It's a...

Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming...

Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for...

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how...

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing...

This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what...

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820293Author Tomer SharonFormat PaperbackPage Count 344Imprint Rosenfeld MediaPublisher Rosenfeld Media

Legacy brands are struggling. The hand-to-hand combat for advantage has become a zero-sum game - producing small share gains and losses but nothing to bring about sensational new growth. This book shows why businesses, marketers and entrepreneurs...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593084311Author Emily HeywardFormat HardbackPage Count 240Imprint PortfolioPublisher Penguin Putnam Inc

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692048276Author Jay BaerFormat PaperbackPage Count 366Imprint CoschedulePublisher CoscheduleWeight(grams) 490gDimensions(mm) 229mm * 152mm * 19mm

The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that...

Fighter pilots! Images of Baron Manfred von Richthofen and Eddie Rickenbacker in the Great War, Johnnie Johnson, Robert Stanford Tuck and Richard Bong in the Second World War, or Robin Olds in Vietnam, all spring to mind. Volumes have been written about...

Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781072881001Author M LaveauFormat PaperbackPage Count 70Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 113gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956454546Author Fiona HumberstoneFormat PaperbackPage Count 272Imprint Copper Beech PressPublisher Copper Beech Press

The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our...