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Implementing Key Account Management: Designing Customer-Centric Processes for Mutual Growth Dr Javier Marcos 9780749482756
RRP: €44.02Booksplease Price: €37.87Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that... -
Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue by Justin Jones 9781619617568
RRP: €19.03Booksplease Price: €15.27Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619617568Author Justin JonesFormat PaperbackPage Count 132Imprint Lioncrest PublishingPublisher Lioncrest Publishing -
Secrets of Question Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results by Thomas A. Freese
Booksplease Price: €15.35"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."-Jim Cusick, vice president of sales, SAP America, Inc. "Following the... -
Sales Growth: Five Proven Strategies from the World's Sales Leaders McKinsey & Company Inc. 9781119281085
RRP: €28.56Booksplease Price: €18.71The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this... -
Unstoppable Referrals: 10x Referrals Half the Effort by Steve Gordon 9780990494102
RRP: €21.36Booksplease Price: €17.11Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990494102Author Steve GordonFormat PaperbackPage Count 148Imprint Unstoppable CEO PressPublisher Unstoppable CEO PressWeight(grams) 177gDimensions(mm)... -
Marketing the Moon: The Selling of the Apollo Lunar Program by David Meerman Scott
RRP: €32.13Booksplease Price: €26.20Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780262026963Author David Meerman ScottFormat HardbackPage Count 144Imprint MIT PressPublisher MIT Press LtdWeight(grams) 1089g -
Digital Marketing QuickStart Guide: The Simplified Beginner's Guide to Developing a Scalable Online Strategy, Finding Your Customers, and Profitably Growing Your Business by Benjamin Sweeney 9781945051098
RRP: €28.55Booksplease Price: €20.96Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781945051098Author Benjamin SweeneyFormat PaperbackPage Count 330Imprint Clydebank Media LLCPublisher Clydebank Media LLCWeight(grams) 567gDimensions(mm)... -
Essentials of Pricing Analytics: Tools and Implementation with Excel by Erik Haugom
RRP: €51.16Booksplease Price: €45.10This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most... -
Transformational Selling: How to adapt your sales style in the New World by Bryn Thompson 9781739295004
RRP: €17.84Booksplease Price: €14.88Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781739295004Author Bryn ThompsonFormat PaperbackPage Count 352Imprint New World SellingPublisher New World SellingDimensions(mm) 140mm * 216mm * 44mm -
Marketing Imagination: New, Expanded Edition by Theodore Levitt 9780029190906
RRP: €17.84Booksplease Price: €14.66Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt -- renowned as the Harvard Business School's "guru of marketing" -- has newly expanded his original... -
The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign by Craig Simpson 9781599185187
RRP: €19.03Booksplease Price: €14.66Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's... -
The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership by David Taylor
RRP: €32.12Booksplease Price: €29.54This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times.Following the template of the highly successful original version,the... -
Strengths Based Selling Gallup 9781595620484
RRP: €23.79Booksplease Price: €17.61The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you'll be the best! Well, that approach just doesn't work for most salespeople. And it probably... -
Lead Generation For Dummies Dayna Rothman 9781118816172
RRP: €23.79Booksplease Price: €15.83Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how... -
Little Voice Mastery: How to Win the War Between Your Ears in 30 Seconds or Less and Have an Extraordinary Life! by Blair Singer
Booksplease Price: €16.22"Little Voice" is the chatter in the six inches between your ears that turns you into a hero one minute and a dunce the next. The 21 proven techniques presented here will reprogram the "Little Voice" in your brain in 30 seconds. In "Little Voice"... -
Leading Out Retail: A Creative Look at Bicycle Retail and What All Retailers Can Learn From It by Donny Perry
RRP: €17.79Booksplease Price: €15.12Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780996037303Author Donny PerryFormat PaperbackPage Count 240Imprint Donny PerryPublisher Donny PerryWeight(grams) 327g -
The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success! Warren Greshes 9780471757283
RRP: €19.04Booksplease Price: €12.95"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals... -
The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster by Chris Smith
RRP: €26.17Booksplease Price: €17.62The new edition of the bestselling book for real estate agents, loan officers, SaaS and small businesses. In this revision, The Conversion Code: A Step-by-Step Guide to Marketing and Sales that Will Grow Your Business Faster, Second Edition, digital... -
Mapping Motivation for Coaching by James Sale 9780815367536
RRP: €61.87Booksplease Price: €54.91Mapping Motivation for Coaching, co-written with Bevis Moynan, is the first of a series of six books that are all linked to the author's Motivational Map toolkit. Each book builds on a different aspect of personal, team, and organisational development... -
Guerrilla Film Marketing: The Ultimate Guide to the Branding, Marketing and Promotion of Independent Films & Filmmakers Robert G. Barnwell (Professor, Ringling College of Art and Design, Sarasota FL, USA) 9781138916456
RRP: €44.02Booksplease Price: €42.77Create an irresistible brand image and build an audience of loyal and engaged fans...Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films... -
What Clients Really Want: (And the S**t That Drives Them Crazy) by 9780993543128
Booksplease Price: €19.34Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993543128Format PaperbackPage Count 84Imprint Lifestyles PressPublisher Natural Health Publications -
Selling Professionally: A guide to becoming a world-class sales executive by Dr Beth Rogers 9781781334775
Booksplease Price: €36.88Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781781334775Author Dr Beth RogersFormat PaperbackPage Count 482Imprint Rethink PressPublisher Rethink PressWeight(grams) 822gDimensions(mm) 229mm * 152mm *... -
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy by Maria Veloso 9780814432518
RRP: €22.60Booksplease Price: €15.30Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.Veloso provides both timeless and cutting-edge methods to help content marketers achieve... -
Business Ethics: A Contemporary Introduction by Jeffrey Moriarty
RRP: €45.21Booksplease Price: €40.13Packed with examples, this book offers a clear and engaging overview of ethical issues in business.It begins with a discussion of foundational issues, including the objectivity of ethics, the content of ethical theories, and the debate between capitalism... -
Women of the American Revolution Samantha Wilcoxson 9781399001007
RRP: €23.80Booksplease Price: €17.20Women of the American Revolution will explore the trials of war and daily life for women in the United States during the War for Independence. What challenges were caused by the division within communities as some stayed loyal to the king and others... -
High Trust Selling: Make More Money in Less Time with Less Stress by Todd Duncan 9780785288596
RRP: €16.65Booksplease Price: €14.67Do you feel like your career exists somewhere between your last sale and your next one? Are you always searching for the way to bridge the gap and create long-term success? Does it seem that somehow your life is only about your ability to perform on the... -
Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy by Anastasia Karklina Gabriel 9781398614031
RRP: €44.02Booksplease Price: €37.91WINNER: 2024 International Book Awards - Business: Marketing & Advertising WINNER: Readers' Favorite Book Awards 2024 - Honorable Mention in Non-Fiction Marketing WINNER: NYC Big Book Award 2024 - Public Relations & Marketing FINALIST: National Indie... -
Selling Your Way In: The Playbook for Setting Your Income and Owning Your Life Kristie K. Jones 9781636983714
RRP: €16.60Booksplease Price: €11.52Selling Your Way IN empowers those who want to go from a job with a set income to a sales career where they set their own income and own their lives. Author Kristie Jones goes deep into the often neglected, but hugely impactful practices embraced by... -
Brain Surfing: The Top Marketing Strategy Minds in the World by Heather Lefevre 9780996854603
RRP: €20.22Booksplease Price: €15.41Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780996854603Author Heather LefevreFormat PaperbackPage Count 214Imprint I've Got the FeverPublisher I've Got the FeverWeight(grams) 295gDimensions(mm) 226mm... -
The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand by Karen Leland 9781599185897
RRP: €17.84Booksplease Price: €12.29If You Don't Define Your Brand, Someone Else Will Define It for You Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by... -
The Secrets to Cold Call Success: Close More Business in Less Time Than Ever Before by Paul M Neuberger 9781735039602
RRP: €17.84Booksplease Price: €14.35Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781735039602Author Paul M NeubergerFormat PaperbackPage Count 186Imprint Paul M. NeubergerPublisher Paul M. NeubergerWeight(grams) 240gDimensions(mm) 216mm... -
The 20 Ps of Marketing: A Complete Guide to Marketing Strategy David Pearson 9780749471064
RRP: €35.69Booksplease Price: €30.84Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the... -
The Thought Leadership Manual: How to grab your clients' attention with powerful ideas by Tim Prizeman 9781909623804
RRP: €17.84Booksplease Price: €13.40Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781909623804Author Tim PrizemanFormat PaperbackPage Count 232Imprint Panoma PressPublisher Rethink PressWeight(grams) 259gDimensions(mm) 216mm * 140mm * 12mm -
Brand Desire: How to Create Consumer Involvement and Inspiration Nicholas Ind 9781472988164
Booksplease Price: €20.56Using internationally-recognized case studies, including brands such as BMW and Burberry, this book explains how companies can use specific strategies and tools to develop and maintain brand desire among new and existing customers. Desire is big... -
Global Brand Management: A Guide to Developing, Building & Managing an International Brand Laurence Minsky 9780749483609
RRP: €55.92Booksplease Price: €48.16In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. ... -
Marketing Rebellion: The Most Human Company Wins by Mark W Schaefer 9780578419862
RRP: €24.98Booksplease Price: €18.28Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578419862Author Mark W SchaeferFormat HardbackPage Count 320Imprint Schaefer Marketing SolutionsPublisher Schaefer Marketing SolutionsWeight(grams)... -
Fight Another Day by Langley, J M 9781399013826
RRP: €17.84Booksplease Price: €12.97As a young subaltern in the Coldstream Guards, the author lost his arm at Dunkirk and was captured but eventually escaped via Lille, Paris, Marseilles, Spain and Gibraltar. He describes the fierce fighting outside Dunkirk, his captivity, escape and... -
The Agent's Edge: Secret Strategies to Win Listings and Make Your Fortune Selling Real Estate by Jordan Cohen
RRP: €23.79Booksplease Price: €17.18For the first time ever, five-time number-one RE/MAX agent worldwide, Jordan Cohen, reveals his secret sales strategies that will elevate your real estate sales career to the highest levels.Jordan Cohen started out selling entry-level houses in Southern... -
Knight of the North Atlantic: Baron Siegfried von Forstner and the War Patrols of U-402 1941 1943 by Hamilton, Aaron S 9781399096720
RRP: €29.75Booksplease Price: €22.13As World War II recedes further into the past, still each year hundreds of new books are published about some aspect of this global conflict. Many offer new insights from recently declassified documents. Other's look to re-interpret what was thought to... -
The Extremely Successful Salesman's Club (Us Edition) by Chris Murray 9781849144179
Booksplease Price: €11.25Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781849144179Author Chris MurrayFormat PaperbackPage Count 150Imprint Varda Kreuz LtdPublisher Varda Kreuz LtdWeight(grams) 181gDimensions(mm) 216mm * 140mm...