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Brand Yourself: A no-nonsense brand toolkit for small businesses Lucy Werner 9781788602730

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Description

***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE***

Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach.

Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator.

Hadrien Chatelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy's two children and they work together in their garden in east London.

Together they have over 30 years' industry experience and have taught thousands of entrepreneurs how to stand out and find success.



About the Author

Lucy Werner is the founder of The Wern, a boutique consultancy for publicity & design. She has 17-years publicity experience both inhouse and for some of London's top agencies. In May 2021, she created HypeYourself.com an online DIY PR & brand platform for small businesses. She has written a best-selling book Hype Yourself and her second book Brand Yourself is available for pre-order now, written with the co-founder of her two children and creative director Hadrien Chatelet.

She has worked with hundreds of creative entrepreneurs and teaches on all things publicity for spaces such as Cass Business School, Hatch Enterprise, UAL, Courier magazine and Second Home.

Hadrien Chatelet is Creative Director of The Wern, a PR & design business for small business. As well as launching the strategic branding and design arm of the agency, he is developing a range of FREE tools, DIY products and one-to-one coaching.

From literally being caught red-handed and commissioned on the spot to create street art for (Agnes-B) a fashion brand in France, to cutting his teeth in London as a junior designer for a wallpaper company. Hadrien has a wealth of experience across the design, art and branding world. His most recent role saw him build and manage the creative department for the European Marketing division of Endeavor.
Hadrien is an advocate for shared parental leave and his desire to share the parental load is a contributing factor to him becoming a co-founder with his partner. They work from a garden office in Hackney. When not making things beautiful visually he also bends your ear with French electro/techno mixes under his DJ alter ego Kiki With Love.



Reviews

This book was INCREDIBLY helpful to me as a beginning graphic designer. I specialize in logo work and although my creative, artistic brain can often get me started, I often struggle to put my ideas in fresh, innovative ways to help a brand come to life. I love how structured this book was and it is incredibly easy to understand. A must-read for anyone starting off in branding!

* NetGalley *

Essential reading for all small business owners.
Finally some industry insights that cut the BS and tell you exactly what you need to know. I can't stop raving about this book to all the small biz owners I meet. Grab a copy, you won't regret it.

* Amazon *

I have a very well thumbed copy of Hype Yourself, the previous book by Lucy Werner. So when I saw she was writing Brand Yourself alongside Hadrien Chatelet, I knew it would be good. But good is an understatement.
I am no beginner when it comes to branding and working with brands, but this book explains everything in simple language and demystifies the jargon used by so many others. It will be invaluable to me when working with clients and explaining why their branding needs to be sorted before we tackle other areas.
A real gem of a book - a must read for anyone creating, refreshing or reviewing a brand.

* Amazon *

Thank you so so much for your brilliant book...I've just finished it and all the generous and insightful advice has really encouraged and educated me. Your clear and thoughtful way of explaining a daunting specialist subject to a timorous newbie like me is so refreshing and uplifting.
Anything's possible now!

* Amazon *

I started my business 18 months ago and this book has been so valuable in teaching me how to create a brand strategy to move forward...For me, Brand Yourself will not be a one time read - I can see myself gaining more from it a second/third time round and it will also be useful to re-address my brand strategy in future...Overall, a valuable book that I am really pleased I purchased.

* Amazon *

[A] really practical and useful little book aimed at startup businesses in the early stages.
There's how to compile your brand strategy, build your brand (including my fave - mood boards), your personal brand and oodles of budget ways to promote and get your brand noticed.
I felt the warmth of the authors through the book. Let's face it, business can be scary and this book sort of feels like a hand-hold.

* Amazon *

Easy to read, full of practical advice, and supported by a wealth of online resources. Whether you're just starting out or looking to revamp your existing brand, this book is an invaluable resource.

* Netgalley *


Awards
Short-listed for BUSINESS BOOK AWARDS 2022.



Book Information
ISBN 9781788602730
Author Lucy Werner
Format Paperback
Page Count 216
Imprint Practical Inspiration Publishing
Publisher Practical Inspiration Publishing
Weight(grams) 290g
Dimensions(mm) 216mm * 140mm * 15mm

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