Consumer Behavior

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781724942746Author R J AndersonFormat PaperbackPage Count 182Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights...

In this re-published book The Insight Discipline: Crafting New Marketplace Understanding That Makes a Difference, Liam Fahey details the analysis methods and modes of deliberations required to overcome data challenges and create an insight-driven culture...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591846543Author Elizabeth L. ClineFormat PaperbackPage Count 272Imprint PortfolioPublisher Penguin Putnam Inc

In the "old" Gilded Age, the barons of business accumulated vast wealth and influence from their railroads, steel mills, and banks. But today it is culture that stands at the heart of the American enterprise, mass entertainment the economic dynamo that...

The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781118914595Author Jason KellyFormat HardbackPage Count 240Imprint Bloomberg PressPublisher Bloomberg PressWeight(grams) 431gDimensions(mm) 231mm * 155mm *...

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780955864063Author Richard G LewisFormat PaperbackPage Count 68Imprint Riana PublishingPublisher Riana PublishingWeight(grams) 104gDimensions(mm) 229mm *...

A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of a global economy that overproduces goods and targets children as consumers in a market where there are never enough shoppers-and where the...

How many steps have you done today?How many emails answered?How much money have you spent this week And how many hours have you slept?Welcome to the numberdemic, where a deluge of figures, stats and data manipulate your every move. From the way you work,...

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations. While it is no...

GOING PUBLIC is a character-driven narrative centered on the last five years of unparalleled change in how technology startups sell shares to the public. Initial public offerings, or IPOs, are typically the first time retail investors can own a piece of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593240403Author Sinan AralFormat PaperbackPage Count 416Imprint Penguin Young ReadersPublisher Penguin Young ReadersWeight(grams) 289gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781533452498Author Brian F HarrisFormat PaperbackPage Count 188Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946633422Author Gui CostinFormat HardbackPage Count 195Imprint ForbesbooksPublisher ForbesbooksWeight(grams) 499g

The Red Queen Retail Race: An Innovation Pandemic in the Era of Digitization, considers how innovation through technological change has been transforming the retail sector in different markets, and how such change has been accelerated through the impact...

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market...

This book is an essential resource exploring the concepts, theories and methods in consumer behaviour specifically applicable to the food and drink sector. Drawing examples from all continents, it provides you with accessible coverage and a truly global...

In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer...

Airbnb, gaming, escape rooms, major sporting events: contemporary capitalism no longer demands we merely consume things, but that we buy experiences. This book is concerned with the social, cultural and personal implications of this shift. The...

Shortlisted for the Business Book Awards 2022 The world's retail sector has been devastated in recent years by two unstoppable forces: internet shopping and the Covid-19 lockdown. The result: huge numbers of prestigious brands have gone under, or are...

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591843177Author Seth GodinFormat HardbackPage Count 224Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 255gDimensions(mm) 185mm * 131mm * 21mm

A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation. Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship...

100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780615593968Author Paul BarronFormat PaperbackPage Count 230Imprint Transmedia PressPublisher Transmedia PressWeight(grams) 340gDimensions(mm) 229mm * 152mm...

It's a new era of business and consumerism and you play a role in defining it Today's biggest trends the mobile web, social media, real-time have produced a new consumer landscape. The End of Business As Usual explores this complex information...

A timely examination of the attachments we form to objects and how they might be used to reduce waste Rampant consumerism has inundated our planet with pollution and waste. Yet attempts to create environmentally friendly forms of consumption are often...

Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781416569961Author Paco UnderhillFormat PaperbackPage Count 224Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 240gDimensions(mm) 234mm *...

South Africa was one of the first countries in the Global South that established a financialized consumer credit market. This market consolidates rather than alleviates the extreme social inequality within a country. This book investigates the political...

'The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and revised the basic argument in many ways. Most importantly, it now offers a new chapter on the consumer as...

Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The...

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers...

A comprehensive overview of contemporary economic psychology Economic Psychology presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take...

Are you exhausted by the need to constantly advocate for the value of your work? Do you experience self-doubt when it comes to your authority and credibility in the field? Do you feel stuck professionally, in a cycle with no one to advocate for you? ...

In the past few decades, economic analysis of law has been challenged by a growing body of experimental and empirical studies that attest to prevalent and systematic deviations from the assumptions of economic rationality. While the findings on bounded...

The term 'consumption' covers the desire for goods and services, their acquisition, use, and disposal. The study of consumption has grown enormously in recent years, and it has been the subject of major historiographical debates: did the eighteenth...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781501109805Author Robert CialdiniFormat PaperbackPage Count 432Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 340gDimensions(mm) 208mm *...