Filter By
- Book
- Qty in Cart
- Quantity
- Price
- Subtotal
-
How Brands Grow: What Marketers Don't Know by Byron Sharp
RRP: €29.74€27.22This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands... -
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers by Raja Rajamannar
RRP: €23.80€16.71Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.As technology has continually evolved in the last several decades, marketing has... -
Influence, New and Expanded UK: The Psychology of Persuasion by Robert B Cialdini, PhD
RRP: €22.60€12.72The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.In the new edition... -
Citizens by Jon Alexander
RRP: €15.46€10.01MCKINSEY TOP 5 RECOMMENDED READ 'An underground hit' - Best Politics Books, Financial Times 'Jon has one of the few big ideas that's easily applied' - Sam Conniff, Be More Pirate 'A wonderful guide to how to be human in the 21st Century' - Ece... -
Hooked: How to Build Habit-Forming Products by Nir Eyal
RRP: €17.84€10.76THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.IN 'HOOKED', NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.'Hooked changed my life. It's essential reading for anyone who wants to better understand... -
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life by Rory Sutherland 9780062388421
RRP: €23.79€14.80Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780062388421Author Rory SutherlandFormat PaperbackPage Count 384Imprint CollinsPublisher HarperCollins Publishers IncWeight(grams) 363gDimensions(mm) 229mm... -
Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones
€7.87Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty... -
Oversubscribed: How To Get People Lining Up To Do Business With You Daniel Priestley 9780857088253
RRP: €17.84€11.96Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you Are you constantly chasing customers? Why does it seem like some businesses have their customers... -
The Challenger Sale: How To Take Control of the Customer Conversation by Matthew Dixon
RRP: €20.22€14.84THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business... -
Indistractable by Nir Eyal
RRP: €13.08€9.20*As heard on Steven Bartlett's Diary of a CEO* 'A must-read' Mark Manson We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives... -
Influence, New and Expanded: The Psychology of Persuasion by Robert B Cialdini, PhD
RRP: €29.75€20.34The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.In the new edition... -
Misbehaving: The Making of Behavioural Economics by Richard H. Thaler
RRP: €13.08€9.51RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural... -
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W.Chan Kim
RRP: €27.37€20.00OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 47... -
The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton
RRP: €17.84€12.17Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,... -
Think Big: Take Small Steps and Build the Career You Want by Dr Grace Lordan
RRP: €20.22€14.61What are you doing today to make your dream future come true? 'A rare self-help book that's actually informed by evidence. A host of perceptive, practical tips for getting out of your own way and making progress toward your career goals.' Adam Grant,... -
No Logo by Naomi Klein
RRP: €13.08€8.88'No Logo' was a book that defined a generation when it was first published in 1999. For its 10th anniversay Naomi Klein has updated this iconic book. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you... -
Behavioural Economics: A Very Short Introduction by Michelle Baddeley
RRP: €10.70€7.91Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals... -
The Basic Laws of Human Stupidity: The International Bestseller by Carlo M. Cipolla
RRP: €13.08€9.51'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world.Since time immemorial, a powerful dark force has hindered the growth of... -
Anthro-Vision: How Anthropology Can Explain Business and Life by Gillian Tett
RRP: €13.08€9.51The Times and Financial Times Book of the YearA revelatory model that explains how we buy, sell, work and live.'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow___Meet the business anthropologists seeking to explain how we buy,... -
The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow
RRP: €13.08€9.51In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribersThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do... -
This is Service Design Doing by Marc Stinkdorn 9781491927182
RRP: €47.59€32.55How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers. You'll learn specific... -
Think Like a Freak: Secrets of the Rogue Economist by Steven D. Levitt
RRP: €13.08€9.51In this Freak 'how-to' guide, the mavericks behind the Freakonomics phenomenon teach you their secrets: how to challenge conventional wisdom, unravel life's secret codes and think differently - that is, think like a Freak. Levitt and Dubner see the... -
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses Nancy Harhut 9781398606487
RRP: €35.69€30.01WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public... -
The Hidden Persuaders Vance Packard 9780978843106
RRP: €19.03€13.20Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780978843106Author Vance PackardFormat PaperbackPage Count 200Imprint Ig PublishingPublisher Ig PublishingWeight(grams) 225g -
Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow's challenges by Sam Tatam 9780857197870
RRP: €17.84€12.17When faced with new challenges, it's easy to feel our solutions need to be equally unprecedented. We think we need a revolution. But what if this is a big mistake? In Evolutionary Ideas, Sam Tatam shows how behavioural science and evolutionary... -
The Theory of the Leisure Class by Thorstein Veblen 9780199552580
RRP: €13.08€9.51'Conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure.' In The Theory of the Leisure Class Thorstein Veblen sets out 'to discuss the place and value of the leisure class as an economic factor in modern life'... -
The Algebra of Happiness: The pursuit of success, love and what it all means by Scott Galloway
RRP: €20.22€14.84From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life. - How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take... -
The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty by Shaun Belding 9781633936935
RRP: €15.41€11.83Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781633936935Author Shaun BeldingFormat PaperbackPage Count 216Imprint Torbolton PressPublisher Torbolton PressWeight(grams) 322gDimensions(mm) 229mm * 152mm... -
Remotely Controlled: How television is damaging our lives by Dr. Aric Sigman
RRP: €19.03€13.82The figures are frightening: Britons currently spend an average of four hours a day watching television - that's more than a 24-hour day per week. Television has become our national obsession: it is our main source of common experience; it affects the... -
The Jolt Effect: How High Performers Overcome Customer Indecision by Matthew Dixon
RRP: €33.31€20.85Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593538104Author Matthew DixonFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam Inc -
Selling Mrs. Consumer: Christine Frederick and the Rise of Household Efficiency by Janice Williams Rutherford 9780820324807
€36.69Sorry no description is available for this book at this time. -
Mixed Signals: How Incentives Really Work by Uri Gneezy
RRP: €23.80€22.40An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world "Getting [an] incentives balance right can be complicated. But Gneezy... -
The Attention Merchants: The Epic Struggle to Get Inside Our Heads Tim Wu (Atlantic Books) 9781782394853
RRP: €15.46€10.47Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers.In nearly every moment of our waking lives, we face a barrage of advertising enticements,... -
Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches by C. Hayden 9780814432457
RRP: €20.22€14.49Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. But now life in twenty-first-century America has become one gigantic 24/7 commercial, with no limit to ways of... -
The Advertising Effect: How to Change Behaviour by Adam Ferrier
RRP: €28.55€26.62Want to know how to influence other people's behaviour? In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in... -
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results Matthew Dixon 9780241196564
RRP: €20.22€14.61The long-awaited sequel to the bestselling sales classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and Drive Four... -
This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin 9780525540830
€20.53Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525540830Author Seth GodinFormat HardbackPage Count 288Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 306gDimensions(mm) 184mm * 132mm * 25mm -
Go Luck Yourself: 40 ways to stack the odds in your brand's favour by Andy Nairn 9780857198884
RRP: €17.84€12.17Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure. In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention... -
The Human Experience: How to make life better for your customers and create a more successful organization by John Sills
RRP: €23.80€18.52The essential guide to creating a successful organization by making things easier, better and more straightforward for your customers. Leadership Book of the Year 2023, as awarded by the Institute of Leadership Across all sectors, organizations'... -
Consumerology: The Truth about Consumers and the Psychology of Shopping by Philip Graves
RRP: €17.84€11.96Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and...