Consumer Behavior

'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve JobsFrom two leading thinkers, the widely anticipated book that describes a new, hugely connected world of...

The essential guide to creating a successful organization by making things easier, better and more straightforward for your customers. Leadership Book of the Year 2023, as awarded by the Institute of Leadership Across all sectors, organizations'...

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along...

The long-awaited sequel to the bestselling sales classic The Challenger Sale 'A handbook of practices that will help you get into your customers' heads, deliver good value, and win the sale' DANIEL H. PINK, author of To Sell is Human and Drive Four...

Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores...

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today s global business environment. With this new...

From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life. - How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take...

If you read this book and absorb its contents, once you have secured a site and stocked up with the minimum necessary equipment, you will be able to serve your first cup of coffee within seven days. It won't be easy - it may even be the hardest...

Why are we so obsessed by the pursuit of happiness? With new ways to measure contentment we are told that we have a right to individual joy. But at what cost? In an age of increasing individualism, we have never been more alone and miserable. But what...

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star.Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781733553308Author Mark W SchaeferFormat HardbackPage Count 320Imprint Schaefer Marketing SolutionsPublisher Schaefer Marketing SolutionsWeight(grams)...

From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events-and why financial panics can spread like epidemic virusesStories people tell-about financial...

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781959029373Author Erin WeigelFormat PaperbackPage Count 304Imprint Rosenfeld MediaPublisher Rosenfeld Media

*According to the Trussell Trust, food bank use between April and Sept 2018 was up 13% on the same period in 2017.* ...

Encouraging more - and different - people to attend the arts remains a vital issue for the cultural sector. The question of who consumes culture, and why, is key to our understanding of the arts. This book examines the relationship of audience...

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address...

Where and who do we want to be? How might we get there? What might happen if we stay on our current course?The Future of Stuff asks what kind of world will we live in when every item of property has a digital trace, when nothing can be lost and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780978843106Author Vance PackardFormat PaperbackPage Count 200Imprint Ig PublishingPublisher Ig PublishingWeight(grams) 225g

'Conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure.' In The Theory of the Leisure Class Thorstein Veblen sets out 'to discuss the place and value of the leisure class as an economic factor in modern life'...

We can't stop shopping but we must stop shopping - the consumer dilemma that defines our lives and our future. What would happen if we did?We are using up the planet at almost double the rate it can regenerate. To support our economies, we're told we...

'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did? How did...

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals...

With a concise, yet comprehensive overview of the topic, Social Marketing and Behaviour Change features a review and analysis of the most validated models of behavior change, using case studies to illustrate these models in practice.Divided into nine...

You don't have a brand-whether it's for a company or a product-until you have a name.The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of...

The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts...

Harry Mount's How England Made the English: From Why We Drive on the Left to Why We Don't Talk to Our Neighbours is packed with astonishing facts and wonderful stories.Q. Why are English train seats so narrow?A. It's all the Romans' fault. The first...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593538104Author Matthew DixonFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam Inc

"Mesmerizing & fascinating..." -The Seattle Post-Intelligencer "The Freakonomics of big data." -Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for...

You can shop anywhere you like -- as long as it's Tesco The inexorable rise of supermarkets is big news but have we really taken on board what this means for our daily lives, and those of our children? In this searing analysis Andrew Simms, director of...

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us...

Competition is tougher than ever these days and competing on price or product just doesn't work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?The answer is customer experience, and the best part...

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers' health, welfare and...

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your...

***SHORTLISTED FOR FT & MCKINSEY BUSINESS BOOK OF THE YEAR 2020*** FT Best books of 2020: Business 'In a world on fire, status quo is not a great option. Henderson rightfully argues for the refoundation of capitalism and offers thought-provoking ideas on...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781737073505Author Donna WeberFormat PaperbackPage Count 224Imprint Springboard in LLCPublisher Springboard in LLCWeight(grams) 304gDimensions(mm) 229mm *...

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary...

Bestselling author Cass R. Sunstein reveals the appeal and the danger of conformity We live in an era of tribalism, polarization, and intense social division-separating people along lines of religion, political conviction, race, ethnicity, and...

MCKINSEY TOP 5 RECOMMENDED READ 'An underground hit' - Best Politics Books, Financial Times 'Jon has one of the few big ideas that's easily applied' - Sam Conniff, Be More Pirate 'A wonderful guide to how to be human in the 21st Century' - Ece...

WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public...