Consumer Behavior

Increasingly today, in every age group, consumers are committing to brands that show good citizenship--from fair employment practices, to social responsibility, to charitable giving. In fact, support of these generous and socially aware companies is so...

An "eye-opening" (Kirkus Reviews) and timely exploration of how our food-from where it's grown to how we buy it-is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780743235921Author Paco UnderhillFormat PaperbackPage Count 240Imprint Simon & SchusterPublisher Simon & Schuster

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781979571746Author Dilip ChetanFormat PaperbackPage Count 244Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544536361Author Diana KanderFormat PaperbackPage Count 158Imprint Houndstooth PressPublisher Houndstooth PressWeight(grams) 163gDimensions(mm) 203mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781623154639Author Novato PressFormat PaperbackPage Count 52Imprint CallistoPublisher CallistoWeight(grams) 41gDimensions(mm) 198mm * 122mm * 3mm

Since embarking on economic reforms in 1978, the People's Republic of China has also undergone a sweeping cultural reorganization, from proletarian culture under Mao to middle-class consumer culture today. Under these circumstances, how has a Chinese...

Gambling captures as nothing else the drama of the "long eighteenth century" between the age of religious wars and the age of revolutions. The society that was confronted with games of chance pursued as commercial ventures also came to grips with...

In the context of rising consumerism and globalization, books on consumption are numerous. These tend to be firmly rooted in particular disciplines, however sociology, anthropology, business or cultural studies and as a result often present a blinkered...

Why do people like books, music, or movies that adhere consistently to genre conventions? Why is it hard for politicians to take positions that cross ideological boundaries? Why do we have dramatically different expectations of companies that are...

Thanks to the rise of mutual funds and retirement plans, the actual owners of the world's corporate giants are no longer a few wealthy families. Rather, they're the huge majority of working people who have their pensions and life savings invested in...

Thanks to the rise of mutual funds and retirement plans, the actual owners of the world's corporate giants are no longer a few wealthy families. Rather, they're the huge majority of working people who have their pensions and life savings invested in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781520468266Author Joan-Marie MossFormat PaperbackPage Count 268Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781717923110Author Jean RevisFormat PaperbackPage Count 138Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 181gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781480024342Author Graham BrownFormat PaperbackPage Count 112Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780743245067Author TWITCHELLFormat PaperbackPage Count 320Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 349gDimensions(mm) 214mm * 141mm *...

Igniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't - with their wallets. Organizations realize they need to adapt...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781646333158Author Matt HartFormat PaperbackPage Count 98Imprint MhipPublisher MhipWeight(grams) 113gDimensions(mm) 203mm * 127mm * 6mm

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781942951940Author Stefanie HaeffeleFormat PaperbackPage Count 212Imprint Mercatus Center at George Mason UniversityPublisher Mercatus Center at George...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780262544443Author Riccardo VialeFormat HardbackPage Count 248Imprint MIT PressPublisher MIT Press Ltd

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and...

In The Versatile Leader, Msuega Tese offers twelve metaphors for effective leadership spanning a broad spectrum of strategic and tactical situations. As a starting point, the physician's diagnosis helps uncover the strategic status. The architect makes...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946633996Author Alfonso de la NuezFormat HardbackPage Count 176Imprint ForbesbooksPublisher ForbesbooksDimensions(mm) 230mm * 150mm * 22mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781717723949Author David GreenwoodFormat PaperbackPage Count 222Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry...

This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future. Sharon Beder shows how marketers and advertisers are targeting ever...

This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781986851855Author R J AndersonFormat PaperbackPage Count 88Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780989280426Author Bob E Hayes PhdFormat PaperbackPage Count 342Imprint Business Over BroadwayPublisher Business Over BroadwayWeight(grams)...

"Has there ever been a better reason to shop?" asks an ad for the Product RED American Express card, telling members who use the card that buying "cappuccinos or cashmere" will help to fight AIDS in Africa. Cofounded in 2006 by the rock star Bono,...

The best customer for any business is a content customer. The happy customer returns again and again, brings his friends and relatives, and their loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works...

In recent decades, the importance of creative cluster development has gained increasing recognition from national and regional governments. Governments have been investing in initiatives and urban development plans that aim to create or support localized...

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market...

As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781673896060Author Nick AndersonFormat PaperbackPage Count 124Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

A unique and definitive reader on our "national passion"-buying stuff-and its consequences for American society. We are citizens, owners and workers, believers and heathens, but today more than anything else we are consumers. How this came to be and its...

Canonical Authors in Consumption Theory is the first reference work to compile the contributions of the greatest social thinkers to the global conversation about consumption and consumer culture. A prestige reference work, it offers original chapters by...

A follow-up to Grant McCracken's groundbreaking Culture and Consumption, this new book trades the usual platitudes about the consumer society for a more detailed, exacting anthropological treatment. Each section of the book pairs a brief essay with an...