Consumer Behavior

Originally published in 1951, Social Choice and Individual Values introduced "Arrow's Impossibility Theorem" and founded the field of social choice theory in economics and political science. This new edition, including a new foreword by Nobel...

Igniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't - with their wallets. Organizations realize they need to adapt...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781416569961Author Paco UnderhillFormat PaperbackPage Count 224Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 240gDimensions(mm) 234mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781738132300Author Travis AllisonFormat PaperbackPage Count 58Imprint Walking Maverick Inc.Publisher Walking Maverick Inc.Weight(grams) 209gDimensions(mm)...

The term 'consumption' covers the desire for goods and services, their acquisition, use, and disposal. The study of consumption has grown enormously in recent years, and it has been the subject of major historiographical debates: did the eighteenth...

Our planet is a closed system with limited material resources, yet our current economic model is designed in a one-way direction from resource extraction to disposal, leading to resource depletion. This book proposes a new economic model, offering an...

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and...

The investment industry is on the cusp of a major shift, from Modern Portfolio Theory (MPT) to Behavioral Finance, with Behavioral Portfolio Management (BMP) the next step in this transition. BPM focuses on how to harness the price distortions that are...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060745868Author Joseph HeathFormat PaperbackPage Count 368Imprint HarperCollins PublishersPublisher HarperCollins Publishers Inc

In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer...

Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: how much is too much?What started as a joke account on...

'The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and revised the basic argument in many ways. Most importantly, it now offers a new chapter on the consumer as...

A timely examination of the attachments we form to objects and how they might be used to reduce waste Rampant consumerism has inundated our planet with pollution and waste. Yet attempts to create environmentally friendly forms of consumption are often...

The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and...

Today's lifestyles do not provide us with the foundations for true, long-term happiness. The causes of our problems are clearly identified, with achievable solutions proposed for us all. The Covid-19 Disaster globally halted 'Normal Life', the root...

Despite legislation that claims to prohibit it, there is a thriving market for babies spreading across the globe. Fueled by rapid advances in reproductive medicine and the desperate desires of millions of would-be parents, the acquisition of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789948194132Author Sherwette MansourFormat PaperbackPage Count 380Imprint SherwettePublisher SherwetteWeight(grams) 152g

Peter Gleick knows water. A world-renowned freshwater expert, Gleick is a MacArthur Foundation "genius", and according to the BBC, an environmental visionary. And he drinks from the tap. Why don't the rest of us? "Bottled and Sold" shows how water went...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781501109805Author Robert CialdiniFormat PaperbackPage Count 432Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 340gDimensions(mm) 208mm *...

Since embarking on economic reforms in 1978, the People's Republic of China has also undergone a sweeping cultural reorganization, from proletarian culture under Mao to middle-class consumer culture today. Under these circumstances, how has a Chinese...

Unconventional and provocative, My Life with Things is Elizabeth Chin's meditation on her relationship with consumer goods and a critical statement on the politics and method of anthropology. Chin centers the book on diary entries that focus on everyday...

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of the brand-as-a-country-or-region.Book...

A unique and definitive reader on our "national passion"-buying stuff-and its consequences for American society. We are citizens, owners and workers, believers and heathens, but today more than anything else we are consumers. How this came to be and its...

In the past few decades, economic analysis of law has been challenged by a growing body of experimental and empirical studies that attest to prevalent and systematic deviations from the assumptions of economic rationality. While the findings on bounded...

Why do people like books, music, or movies that adhere consistently to genre conventions? Why is it hard for politicians to take positions that cross ideological boundaries? Why do we have dramatically different expectations of companies that are...

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers...

Luxury and Pleasure in Eighteenth-Century Britain explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the eighteenth century. It follows these goods, from china tea ware to all sorts of metal ornaments...

The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on...

While many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavior experts note the "say-do" gap between expressed intention and behavior. How do we explain this? What, if anything, can consumers...

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the...

A comprehensive overview of contemporary economic psychology Economic Psychology presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780743235921Author Paco UnderhillFormat PaperbackPage Count 240Imprint Simon & SchusterPublisher Simon & Schuster

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780374535933Author Anette AspFormat PaperbackPage Count 304Imprint Farrar, Strauss & Giroux-3plPublisher Farrar, Strauss & Giroux-3plWeight(grams)...

Italian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations. While it is no...

This first volume of The Foundations of Behavioral Economic Analysis covers the opening topic found in this definitive introduction to the subject: the behavioral economics of risk, uncertainty, and ambiguity. It is an essential guide for advanced...

Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781614277491Author Frank H KnightFormat PaperbackPage Count 364Imprint Martino Fine BooksPublisher Martino Fine BooksWeight(grams) 558gDimensions(mm) 234mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780977356768Author Ken McCormickFormat PaperbackPage Count 172Imprint Cambria PressPublisher Cambria PressWeight(grams) 262g

Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing...

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market...