Consumer Behavior

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780977356768Author Ken McCormickFormat PaperbackPage Count 172Imprint Cambria PressPublisher Cambria PressWeight(grams) 262g

A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that...

Discover the forces driving the decisions of today's most sought after consumers According to recent statistics, members of Generation Y shop 25 percent to 40 percent more than the average consumer. In Gen BuY, Yarrow and O'Donnell argue that these...

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business...

Contemporary Consumer Culture Theory contains original research essays written by the premier thought leaders of the discipline from around the world that reflect the maturation of the field Customer Culture Theory over the last decade. The volume seeks...

Psychology and Behavioral Economics offers an expert introduction to how psychology can be applied to a range of public policy areas. It examines the impact of psychological research for public policymaking in economic, financial, and consumer sectors;...

Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health care legislation to our favorite TV shows,...

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, Web sites . . . you name it. And they spend millions more trying to build their businesses through...

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, Web sites . . . you name it. And they spend millions more trying to build their businesses through...

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781951030858Author R J AndersonFormat PaperbackPage Count 182Imprint SD Publishing LLCPublisher SD Publishing LLCWeight(grams) 435gDimensions(mm) 279mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692472392Author Ann Arnof FishmanFormat PaperbackPage Count 70Imprint Ann a Fishman Generational Targeted Marketing LLCPublisher Ann a Fishman...

Sorry no description is available for this book at this time.

Sorry no description is available for this book at this time.

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781013289576Author Kym AndersonFormat HardbackPage Count 582Imprint Saint Philip Street PressPublisher Saint Philip Street PressWeight(grams) 216g

This is a book on demand analysis that links economic theory to empirical analysis. The first part shows how theory can be used to specify equation systems suitable for empirical analysis. The second part discusses demand systems estimation using both...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780743497107Author Noah KernerFormat PaperbackPage Count 272Imprint Atria BooksPublisher Atria BooksWeight(grams) 299g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780987644015Author Adrian EasdownFormat PaperbackPage Count 184Imprint Independent InkPublisher Independent InkWeight(grams) 148g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692358726Author Manish GroverFormat HardbackPage Count 242Imprint CD PressPublisher CD PressWeight(grams) 413g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780974696034Author Debbie LevittFormat HardbackPage Count 336Imprint Delta CX MediaPublisher Delta CX MediaWeight(grams) 798g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780446564137Author Harry BeckwithFormat PaperbackPage Count 336Imprint Warner Books IncPublisher Time Warner Trade PublishingWeight(grams) 490g

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by...

"Basics Marketing: Consumer Behaviour" highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace. The content flows from a micro orientation, focusing on the consumer as an individual,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781909869936Author Dr David CraigFormat PaperbackPage Count 210Imprint Thistle PublishingPublisher Thistle PublishingWeight(grams) 286g

A groundbreaking discussion of how we can apply the new science of choice architecture to nudge people toward decisions that will improve their lives by making them healthier, wealthier, and more free Every day, we make decisions on topics ranging from...

In this groundbreaking book, trend forecaster James Wallman reveals the world's growing sense of Stuffocation - and how we can move away from it'Like The Tipping Point meets Freakonomics - but with a huge idea at its heart' Sunday TimesWe have more stuff...

Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing...

Challenging marketing's core assumptions about the effects of ageing on consumer behaviour, The 50 Plus Market provides a fresh approach to the way companies interact with their older customers. It explains how the principles of age-neutral marketing...

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The...

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and...

This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical...

This book offers an overview of haptic sensation and its influence on consumers' behaviour, especially in dual and mediated environments where products are accessible through an interface. After almost three decades, marketers have reached a critical...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9785063732983Author Terry L LuskFormat PaperbackPage Count 188Imprint Abdul PublisherPublisher Abdul PublisherWeight(grams) 259g

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798361586042Author Joshua KingFormat PaperbackPage Count 62Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 127g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781532675706Author Daniel M BolandFormat HardbackPage Count 96Imprint Resource Publications (CA)Publisher Resource Publications (CA)Weight(grams) 304g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781556358395Author Dell DechantFormat PaperbackPage Count 240Imprint Wipf & Stock PublishersPublisher Wipf & Stock PublishersWeight(grams)...

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working...

Sorry no description is available for this book at this time.