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Psycholinguistic Phenomena in Marketing Communications by Tina M. Lowrey
RRP: €65.44Booksplease Price: €57.92The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is... -
Fighting the Banana Wars and Other Fairtrade Battles by Harriet Lamb 9781846040849 [USED COPY]
RRP: €19.03Booksplease Price: €2.36It started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee beans to cotton and chocolate, Fairtrade has grown to become an important global movement that... -
Doorbells, Danger, and Dead Batteries: User Research War Stories by Steve Portigal 9781933820347
RRP: €44.02Booksplease Price: €41.92Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781933820347Author Steve PortigalFormat PaperbackPage Count 248Imprint Rosenfeld MediaPublisher Rosenfeld Media -
Ecological Intelligence: The Coming Age of Radical Transparency by Daniel Goleman
RRP: €15.46Booksplease Price: €11.11Although we all want to help the environment, our knowledge of what are 'green' choices is often so limited that we can do more harm than good. But now a new phenomenon, 'radical transparency', the availability of complete information about all aspects... -
Managing Brand Equity by David A. Aaker 9780029001011
Booksplease Price: €40.54The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary... -
Public Sphere and Experience: Toward an Analysis of the Bourgeois and Proletarian Public Sphere by Alexander Kluge 9781784782412
RRP: €27.36Booksplease Price: €20.41The "public sphere" is a key concept in political discourse, designating a space for political action. But is this a single authoritative and universal space in which various positions compete for recognition, or does it consist of multiple local spaces... -
The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--And How We Must Adapt by Sinan Aral
RRP: €29.75Booksplease Price: €20.00Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593240403Author Sinan AralFormat PaperbackPage Count 416Imprint Penguin Young ReadersPublisher Penguin Young ReadersWeight(grams) 289gDimensions(mm)... -
Marketing to Gen Z: The Rules for Reaching This Vast--and Very Different--Generation of Influencers by Jeff Fromm 9781400231089
RRP: €17.84Booksplease Price: €11.84Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781400231089Author Jeff FrommFormat PaperbackPage Count 224Imprint AmacomPublisher HarperCollins FocusWeight(grams) 253gDimensions(mm) 234mm * 156mm * 14mm -
The Frictionless Organization: Deliver Great Customer Experiences with Less Effort Bill Price 9781523000142
RRP: €32.13Booksplease Price: €20.41Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523000142Author Bill PriceFormat HardbackPage Count 288Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler Publishers -
Non Obvious Megatrends: How to See What Others Miss and Predict the Future by Rohit Bhargava
RRP: €17.84Booksplease Price: €12.05#1 WALL STREET JOURNAL BESTSELLER & WINNER OF 20 INTERNATIONAL BOOK AWARDS! The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious - featuring ten all new trend predictions for winning the future. Introducing a book... -
Business Gamification For Dummies Kris Duggan (Badgeville, Inc.) 9781118466933
RRP: €21.41Booksplease Price: €14.61The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and... -
The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth by John Jantsch
RRP: €17.84Booksplease Price: €14.33A step-by-step system for creating customers and clients for life.In a world that's difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members... -
Assemblage: The Art and Science of Brand Transformation by Emmanuel Probst
RRP: €24.98Booksplease Price: €17.09"Probst's combination of agile writing and insightful observations makes most other books on modern branding look both overly circumspect and woefully incomplete ... A fascinating-and surprisingly fun-wide-angle look at advertising." - Kirkus Reviews... -
Digital Trust by Barry Connolly
RRP: €23.80Booksplease Price: €18.17A guide to how e-SMEs can successfully engage within social media communities to positively influence their brand trust and reputation. Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship... -
Meaning in the Retail Madness: How to be an Essential Retailer by Tim Radley 9781783242191
RRP: €34.50Booksplease Price: €31.19Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781783242191Author Tim RadleyFormat PaperbackPage Count 262Imprint Wordzworth PublishingPublisher Wordzworth PublishingWeight(grams) 635g -
The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy by Scott Burleson 9781734695038
Booksplease Price: €19.59Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781734695038Author Scott BurlesonFormat PaperbackPage Count 256Imprint Scott BurlesonPublisher Scott BurlesonWeight(grams) 381gDimensions(mm) 229mm * 152mm... -
The Rational Animal: How Evolution Made Us Smarter Than We Think by Douglas Kenrick
RRP: €38.08Booksplease Price: €35.11Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard,only to give their hard-earned money away?When it comes to making... -
The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty by Shaun Belding 9781633936935
RRP: €15.41Booksplease Price: €11.82Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781633936935Author Shaun BeldingFormat PaperbackPage Count 216Imprint Torbolton PressPublisher Torbolton PressWeight(grams) 322gDimensions(mm) 229mm * 152mm... -
Social Choice and Individual Values by Kenneth J. Arrow
Booksplease Price: €34.15Originally published in 1951, Social Choice and Individual Values introduced "Arrow's Impossibility Theorem" and founded the field of social choice theory in economics and political science. This new edition, including a new foreword by Nobel... -
User Experience Design: A Practical Playbook to Fuel Business Growth Satyam Kantamneni 9781119829201
RRP: €30.93Booksplease Price: €20.78Igniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don't - with their wallets. Organizations realize they need to adapt... -
What Women Want: The Science of Female Shopping by Paco Underhill 9781416569961
RRP: €19.03Booksplease Price: €13.61Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781416569961Author Paco UnderhillFormat PaperbackPage Count 224Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 240gDimensions(mm) 234mm *... -
Camper Recruitment & Retention Playbook by Travis Allison 9781738132300
RRP: €29.69Booksplease Price: €27.99Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781738132300Author Travis AllisonFormat PaperbackPage Count 58Imprint Walking Maverick Inc.Publisher Walking Maverick Inc.Weight(grams) 209gDimensions(mm)... -
The Oxford Handbook of the History of Consumption by Frank Trentmann 9780199689460
Booksplease Price: €49.08The term 'consumption' covers the desire for goods and services, their acquisition, use, and disposal. The study of consumption has grown enormously in recent years, and it has been the subject of major historiographical debates: did the eighteenth... -
Material Matters: Developing Business for a Circular Economy Thomas Rau 9781032193274
RRP: €30.93Booksplease Price: €28.18Our planet is a closed system with limited material resources, yet our current economic model is designed in a one-way direction from resource extraction to disposal, leading to resource depletion. This book proposes a new economic model, offering an... -
The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by Saurabh Kumar Dixit 9780367660062
RRP: €52.35Booksplease Price: €49.24Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller behaviour', 'tourist behaviour' or 'guest behaviour'. Consumer behaviour acts as an origin for every tourism and... -
Behavioral Portfolio Management: How Successful Investors Master Their Emotions and Build Superior Portfolios by Howard C. Thomas
RRP: €47.60Booksplease Price: €36.26The investment industry is on the cusp of a major shift, from Modern Portfolio Theory (MPT) to Behavioral Finance, with Behavioral Portfolio Management (BMP) the next step in this transition. BPM focuses on how to harness the price distortions that are... -
Nation of Rebels: Why Counterculture Became Consumer Culture by Joseph Heath 9780060745868
RRP: €19.03Booksplease Price: €13.72Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780060745868Author Joseph HeathFormat PaperbackPage Count 368Imprint HarperCollins PublishersPublisher HarperCollins Publishers Inc -
The Big Miss: How Organizations Overlook the Value of Emotions by Zhecho Dobrev 9781637422564
RRP: €27.36Booksplease Price: €19.43In The Big Miss: How Businesses Overlook the Value of Emotions, Zhecho Dobrev reveals how organizations are frequently deceived by customers and fail to act on what they fail to notice-thus are missing the biggest driver of profitable customer... -
PreachersNSneakers: Authenticity in an Age of For-Profit Faith and (Wannabe) Celebrities Benjamin Kirby 9780785238836
RRP: €17.84Booksplease Price: €13.71Founder of the phenomenon social media account PreachersNSneakers tackles how faith, capitalism, consumerism, and (wannabe) celebrity have collided and asks both believers and nonbelievers alike: how much is too much?What started as a joke account on... -
The Unmanageable Consumer by Yiannis Gabriel
RRP: €63.06Booksplease Price: €52.40'The Unmanageable Consumer has long been one of my favorite books in the sociology of consumption. This long overdue third edition has updated and revised the basic argument in many ways. Most importantly, it now offers a new chapter on the consumer as... -
Things Worth Keeping: The Value of Attachment in a Disposable World by Christine Harold
RRP: €23.79Booksplease Price: €18.24A timely examination of the attachments we form to objects and how they might be used to reduce waste Rampant consumerism has inundated our planet with pollution and waste. Yet attempts to create environmentally friendly forms of consumption are often... -
The Baby Business: How Money, Science, and Politics Drive the Commerce of Conception by Debora L. Spar
RRP: €26.18Booksplease Price: €21.19Despite legislation that claims to prohibit it, there is a thriving market for babies spreading across the globe. Fueled by rapid advances in reproductive medicine and the desperate desires of millions of would-be parents, the acquisition of... -
Why No One Is Buying Your Product by Sherwette Mansour 9789948194132
RRP: €14.27Booksplease Price: €10.50Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789948194132Author Sherwette MansourFormat PaperbackPage Count 380Imprint SherwettePublisher SherwetteWeight(grams) 152g -
Bottled and Sold: The Story Behind Our Obsession with Bottled Water Peter H. Gleick 9781610911627
RRP: €24.98Booksplease Price: €21.35Peter Gleick knows water. A world-renowned freshwater expert, Gleick is a MacArthur Foundation "genius", and according to the BBC, an environmental visionary. And he drinks from the tap. Why don't the rest of us? "Bottled and Sold" shows how water went... -
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini
RRP: €26.17Booksplease Price: €16.14Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781501109805Author Robert CialdiniFormat PaperbackPage Count 432Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 340gDimensions(mm) 208mm *... -
The Art of Useless: Fashion, Media, and Consumer Culture in Contemporary China by Calvin Hui
RRP: €35.70Booksplease Price: €28.99Since embarking on economic reforms in 1978, the People's Republic of China has also undergone a sweeping cultural reorganization, from proletarian culture under Mao to middle-class consumer culture today. Under these circumstances, how has a Chinese... -
My Life with Things: The Consumer Diaries by Elizabeth Chin 9780822361367
RRP: €24.98Booksplease Price: €23.04Unconventional and provocative, My Life with Things is Elizabeth Chin's meditation on her relationship with consumer goods and a critical statement on the politics and method of anthropology. Chin centers the book on diary entries that focus on everyday... -
Building Strong Brands by David A. Aaker 9780029001516
Booksplease Price: €25.69Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of the brand-as-a-country-or-region.Book... -
The Consumer Society by Juliet B. Schor
RRP: €32.07Booksplease Price: €31.18A unique and definitive reader on our "national passion"-buying stuff-and its consequences for American society. We are citizens, owners and workers, believers and heathens, but today more than anything else we are consumers. How this came to be and its... -
Behavioral Law and Economics by Eyal Zamir 9780190901356
RRP: €65.45Booksplease Price: €50.37In the past few decades, economic analysis of law has been challenged by a growing body of experimental and empirical studies that attest to prevalent and systematic deviations from the assumptions of economic rationality. While the findings on bounded...