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Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers by Raja Rajamannar
RRP: $39.00$26.01Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.As technology has continually evolved in the last several decades, marketing has... -
Citizens by Jon Alexander
RRP: $25.33$15.95MCKINSEY TOP 5 RECOMMENDED READ 'An underground hit' - Best Politics Books, Financial Times 'Jon has one of the few big ideas that's easily applied' - Sam Conniff, Be More Pirate 'A wonderful guide to how to be human in the 21st Century' - Ece... -
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W.Chan Kim
RRP: $44.85$27.38OVER 4 MILLION COPIES SOLDWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLERRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 47... -
Hooked: How to Build Habit-Forming Products by Nir Eyal
RRP: $25.33$15.07THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.IN 'HOOKED', NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN'T PUT DOWN.'Hooked changed my life. It's essential reading for anyone who wants to better understand... -
Influence, New and Expanded UK: The Psychology of Persuasion by Robert B Cialdini, PhD
RRP: $37.03$25.56The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.In the new edition... -
Indistractable by Nir Eyal
RRP: $21.43$15.15*As heard on Steven Bartlett's Diary of a CEO* 'A must-read' Mark Manson We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives... -
How to Price Your Platypus: Your guide to the strategy and tactics of pricing for profit; a handbook of pricing tools to maximise your price! by David Abbott 9781705856703
RRP: $14.78$12.58Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781705856703Author David AbbottFormat PaperbackPage Count 74Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 109gDimensions(mm)... -
The Challenger Sale: How To Take Control of the Customer Conversation by Matthew Dixon
RRP: $33.13$23.95THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!What's the secret to sales success?If you're like most business... -
Oversubscribed: How To Get People Lining Up To Do Business With You by Daniel Priestley
RRP: $29.23$19.11Learn how to get your business oversubscribed in a crowded marketplace to make your business stand out and get people lining up to do business with you Are you constantly chasing customers? Why does it seem like some businesses have their customers... -
No Logo by Naomi Klein
RRP: $21.43$14.14'No Logo' was a book that defined a generation when it was first published in 1999. For its 10th anniversay Naomi Klein has updated this iconic book. By the time you're twenty-one, you'll have seen or heard a million advertisements. But you... -
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut 9781398606487
RRP: $58.48$48.42WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public... -
Influence, New and Expanded: The Psychology of Persuasion by Robert B Cialdini, PhD
RRP: $48.75$32.82The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.In the new edition... -
The Choice Factory: 25 behavioural biases that influence what we buy by Richard Shotton
RRP: $29.23$19.46Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,... -
Misbehaving: The Making of Behavioural Economics by Richard H. Thaler
RRP: $21.43$15.15RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICSShortlisted for the Financial Times and McKinsey Business Book of the Year AwardECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the yearFrom the renowned and entertaining behavioural... -
Think Big: Take Small Steps and Build the Career You Want by Dr Grace Lordan
RRP: $33.13$23.95What are you doing today to make your dream future come true? 'A rare self-help book that's actually informed by evidence. A host of perceptive, practical tips for getting out of your own way and making progress toward your career goals.' Adam Grant,... -
The Algebra of Happiness: The pursuit of success, love and what it all means by Scott Galloway
RRP: $33.13$23.95From the New York Times bestselling author, a provocative book of hard-won wisdom for achieving a fulfilling career and life. - How can you have a meaningful career, not just a lucrative one?- Is a work/life balance really possible?- What does it take... -
How Brands Grow: What Marketers Don't Know by Byron Sharp
RRP: $48.73$44.69This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands... -
Running with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack by James Weber
RRP: $39.00$27.87Discover how Brooks Running Company CEO Jim Weber transformed a failing business into a billion-dollar brand in the ultracompetitive global running market. Running with Purpose is a leadership memoir with insights, inspirational stories, and tangible... -
Obsessed: Building a Brand People Love from Day One by Emily Heyward
RRP: $48.73$31.94Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780593084311Author Emily HeywardFormat HardbackPage Count 240Imprint PortfolioPublisher Penguin Putnam Inc -
Anthro-Vision: How Anthropology Can Explain Business and Life by Gillian Tett
RRP: $21.43$15.15The Times and Financial Times Book of the YearA revelatory model that explains how we buy, sell, work and live.'Absolutely brilliant.' Daniel Kahneman, author of Thinking, Fast and Slow___Meet the business anthropologists seeking to explain how we buy,... -
The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow
RRP: $21.43$15.15In The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribersThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do... -
Marketing 6.0: The Future is Immersive by Philip Kotler 9781119835219
RRP: $42.88$29.17Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address... -
Design Thinking and Social Construction: A Practical Guide to Innovation in Research by Sheila McNamee
RRP: $54.58$35.47The book introduces the Constructionist Research Design Process as a framework for research that is creative, transformative and innovative. It can be used by any professional and researcher who wants to develop creative inquiry and to promote... -
Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits by Dr Rachel Lawes
RRP: $58.48$48.42Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. Companies such as Unilever and P&G have attested to the success of Lawes... -
Exactly What to Say: The Magic Words for Influence and Impact by Phil M. Jones
RRP: $23.38$16.44Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty... -
Why We Buy by Underhill 9781416595243
$23.38Synopsis coming soon.......Book InformationISBN 9781416595243Author UnderhillFormat PaperbackPage Count 320Imprint Simon & SchusterPublisher Simon & SchusterWeight(grams) 284gDimensions(mm) 214mm * 140mm * 20mm -
Behavioural Economics: A Very Short Introduction by Michelle Baddeley
RRP: $17.53$12.58Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals... -
The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty by Shaun Belding 9781633936935
RRP: $25.25$18.88Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781633936935Author Shaun BeldingFormat PaperbackPage Count 216Imprint Torbolton PressPublisher Torbolton PressWeight(grams) 322gDimensions(mm) 229mm * 152mm... -
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success by Sean Ellis
RRP: $58.50$34.30Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780451497215Author Sean EllisFormat HardbackPage Count 320Imprint CurrencyPublisher CurrencyWeight(grams) 590gDimensions(mm) 242mm * 164mm * 28mm -
Narrative Economics by Robert J. Shiller
RRP: $29.23$23.69From Nobel Prize-winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events-and why financial panics can spread like epidemic virusesStories people tell-about financial... -
Never Lose A Customer Again by JOEY COLEMAN
RRP: $50.68$33.89Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780735220034Author Joey ColemanFormat HardbackPage Count 368Imprint Prentice Hall PressPublisher Prentice Hall Press -
How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time by George Berkowski
RRP: $29.23$19.89THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar... -
Midnight's Grandchildren: How Young Indians are Disrupting the World's Largest Democracy by Mark Hannant
RRP: $64.33$56.86While the west has experienced multiple post-war economic, social and political revolutions, India by contrast has had two distinct moments of transformation in the past century: Independence in 1947 and the economic liberalisation that began in 1991... -
The Hidden Persuaders by Vance Packard 9780978843106
RRP: $31.18$21.31Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780978843106Author Vance PackardFormat PaperbackPage Count 200Imprint Ig PublishingPublisher Ig PublishingWeight(grams) 225g -
Consuming Life by Zygmunt Bauman 9780745640020
RRP: $31.18$28.10With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and... -
Contagious: Why Things Catch on by Jonah Berger 9781451686579
RRP: $56.53$32.68Apologies but we at Booksplease don't have a full description for this book.AwardsCommended for Axiom Business Book Awards (Advertising/Marketing) 2014.Book InformationISBN 9781451686579Author Jonah BergerFormat HardbackPage Count 256Imprint Simon &... -
User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences by Janelle Estes
RRP: $42.88$28.39An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives-and businesses-it's understandable to feel like you're drowning in data. There's a... -
When Coffee and Kale Compete: Become great at making products people will buy by Alan Klement 9781534873063
RRP: $19.09$17.14Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781534873063Author Alan KlementFormat PaperbackPage Count 228Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing... -
The Basic Laws of Human Stupidity: The International Bestseller by Carlo M. Cipolla
RRP: $21.43$15.15'A classic' - Simon Kuper, Financial Times'Brilliant' - James O'Brien, author of How to be RightThe five laws that confirm our worst fears: stupid people can and do rule the world.Since time immemorial, a powerful dark force has hindered the growth of... -
Think Like a Freak: Secrets of the Rogue Economist by Steven D. Levitt
RRP: $21.43$15.15In this Freak 'how-to' guide, the mavericks behind the Freakonomics phenomenon teach you their secrets: how to challenge conventional wisdom, unravel life's secret codes and think differently - that is, think like a Freak. Levitt and Dubner see the...