Advertising & Promotion

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In...

Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to...

Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. That's why,...

Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781793629364Author Susan H SarapinFormat PaperbackPage Count 258Imprint Lexington BooksPublisher Lexington Books

“Hey Google, how can you help me reach more customers and strengthen my brand?”Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing...

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more...

Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them. As marketing becomes more...

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in...

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. And...

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In...

Commissioned by Ogilvy Asia (previously Ogilvy and Mather) RAW examines in detail how Asian creativity translates into commercial sense. In 324 pages we are shown, through sumptuous photography and incisive text, how creativity in Asia is borne out of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946633798Author Ed MitzenFormat HardbackPage Count 160Imprint ForbesbooksPublisher ForbesbooksWeight(grams) 408g

Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred-religious symbols, themes, and rhetoric-within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L...

Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic...

“Hey Google, how can you help me reach more customers and strengthen my brand?”Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing...

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell...

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart...

Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences,...

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the...

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of...

Professor Hugh High provides a critical survey of the effects of tobacco advertising. He argues that 'there is no evidence that advertising of tobacco leads to an increase in the total consumption of tobacco, 'and in particular finds scant evidence of...

The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books. Readers want a relationship with authors of the books they read. If you aren't a celebrity or a world-known author, it is up to you to...

Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses...

Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses...

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an...

Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more...

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. ...

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success. In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's...

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on...

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology...

Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal...

Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing...

Here bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online.There are tens of thousands of new blogs started every day around the world. The stark...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781538141212Author Jef I RichardsFormat HardbackImprint Rowman & Littlefield PublishersPublisher Rowman & Littlefield

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.Book InformationISBN 9780669250039Author Marc WeinbergerFormat HardbackPage Count 174Imprint Lexington BooksPublisher Lexington BooksWeight(grams) 435g

For every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on bank marketing and branding shows the way. It's filled with guidance on building a value-driven brand by working through all departments in the bank. Not...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781925556490Author Amanda ScardamagliaFormat HardbackPage Count 256Imprint Melbourne BooksPublisher Melbourne Books

Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.Effective visual...

The most widely read business book in the world... Now updated and expanded Recognized as the eldest military treatise of all-time, world leaders, military strategists and business executives all over the world have studied Sun Tzu's Art of War. At last,...