Advertising & Promotion

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of...

Professor Hugh High provides a critical survey of the effects of tobacco advertising. He argues that 'there is no evidence that advertising of tobacco leads to an increase in the total consumption of tobacco, 'and in particular finds scant evidence of...

The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books. Readers want a relationship with authors of the books they read. If you aren’t a celebrity or a world-known author, it is up to you to...

Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses...

Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses...

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an...

Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more...

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. ...

A contemporary fable about a beagle and a lawyer on the classic hero's journey. A richly multifaceted tale overflowing with essential lessons for business and for life. A lawyer named Intellect and a beagle named intuition travel the road to...

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success. In 100 chapters full of wit, wisdom, and uncommon good sense, Secret Formulas conjures up more of the Wizard's...

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on...

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology...

Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal...

Few expressions of globalization are as visible, widespread and pervasive as the worldwide proliferation of internationally traded consumer goods. Advertising is not only a useful index to measure globalization, but also a catalyst to increasing...

Here bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online.There are tens of thousands of new blogs started every day around the world. The stark...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781538141212Author Jef I RichardsFormat HardbackImprint Rowman & Littlefield PublishersPublisher Rowman & Littlefield

To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.Book InformationISBN 9780669250039Author Marc WeinbergerFormat HardbackPage Count 174Imprint Lexington BooksPublisher Lexington BooksWeight(grams) 435g

For every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on bank marketing and branding shows the way. It's filled with guidance on building a value-driven brand by working through all departments in the bank. Not...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780385530606Author Ori BrafmanFormat PaperbackPage Count 224Imprint Bantam Doubleday DellPublisher Bantam Doubleday Dell Publishing Group IncWeight(grams)...

The most widely read business book in the world... Now updated and expanded Recognized as the eldest military treatise of all-time, world leaders, military strategists and business executives all over the world have studied Sun Tzu's Art of War. At last,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838006129Author Chris Lambert-GorwynFormat PaperbackPage Count 204Imprint Heart Centred Business PublishingPublisher Heart Centred Business...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781838006129Author Chris Lambert-GorwynFormat PaperbackPage Count 204Imprint Heart Centred Business PublishingPublisher Heart Centred Business...

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper...

A survey by Nicklaus Pevsner in the 1930s estimated that some 80-90% of manufactured goods in England were shoddy and poorly designed. When it came to furniture only a handful of manufacturers would have escaped such condemnation. Prime among these...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781071095690Author Prabhat ShahFormat PaperbackPage Count 102Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781632651846Author Jim MorrisFormat PaperbackPage Count 272Imprint New Page Books,USPublisher Red Wheel/WeiserWeight(grams) 1g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781095692738Author Chris FoxFormat PaperbackPage Count 126Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 132gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781904750123Author Judy VakninFormat PaperbackPage Count 112Imprint Middlesex University PressPublisher Middlesex University PressWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781722095062Author Ultimate Marketing GuidesFormat PaperbackPage Count 158Imprint Createspace Independent Publishing PlatformPublisher Createspace...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781442135260Author Doris WillensFormat PaperbackPage Count 210Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780943249001Author Eric LefcowitzFormat PaperbackPage Count 298Imprint Retrofuture Products LLCPublisher Retrofuture Products LLCWeight(grams)...

This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988311923Author Ed HepburnFormat PaperbackPage Count 266Imprint Peter LevitanPublisher Peter LevitanWeight(grams) 358gDimensions(mm) 229mm * 152mm * 14mm

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781500990749Author Ray EdwardsFormat PaperbackPage Count 132Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781496047830Author Kevin RogersFormat PaperbackPage Count 48Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781582437248Author Terry O'ReillyFormat PaperbackPage Count 352Imprint CounterpointPublisher CounterpointWeight(grams) 369g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781548138806Author Robert L CainFormat PaperbackPage Count 220Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...