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Does Advertising Increase Smoking? by Hugh High 9780255364232
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Does Advertising Increase Smoking? by Hugh High 9780255364232

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Description

Professor Hugh High provides a critical survey of the effects of tobacco advertising. He argues that 'there is no evidence that advertising of tobacco leads to an increase in the total consumption of tobacco, 'and in particular finds scant evidence of the effect of advertising in inducing the young to begin smoking.

Book Information
ISBN 9780255364232
Author Hugh High
Format Paperback
Page Count 118
Imprint Institute of Economic Affairs
Publisher Institute of Economic Affairs
Weight(grams) 162g

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