Advertising & Promotion

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781515201199Author Jamal BenmiloudFormat PaperbackPage Count 230Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

Jean-Paul Goude is a modern legend in the world of commercial art. From his New York days with Esquire magazine to his latest work for Galeries Lafayette, he has consistently provoked and delighted those who have encountered his work. He was Grace...

Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To...

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544531236Author Allison NetzerFormat PaperbackPage Count 182Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 236gDimensions(mm)...

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range...

The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range...

This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.The book...

The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary...

Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action...

WINNER: Berry-AMA Book Award 2012 (1st edition) WINNER: Expert Marketing Magazine's Marketing Book of the Year Award 2011 (1st edition) How Cool Brands Stay Hot analyses Generations Y and Z, the most marketing savvy and advertising-critical...

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even...

The role of the film marketer is both vital and challenging. Promotion is one of the industry's biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781619615762Author Nicholas KusmichFormat PaperbackPage Count 170Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 204gDimensions(mm)...

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job, and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578808758Author Howard IbachFormat PaperbackPage Count 142Imprint Juju BooksPublisher Juju BooksWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781731164629Author Susan SmithFormat PaperbackPage Count 160Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 163gDimensions(mm)...

Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781719061131Author Neil HoechlinFormat PaperbackPage Count 52Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Written with the complete novice in mind, here is the ultimate beginners guide to setting up and running a small sign making business. Starting off with the very basics, this book will guide you through the latest computer aided design and manufacturing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781705476147Author Stan LockFormat PaperbackPage Count 194Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 268gDimensions(mm)...

How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available. With...

Provides what every writer needs to create powerful, strategic copy for multiple channels and platforms Content and Copywriting: The Complete Toolkit for Strategic Marketing is a one-stop resource for writers in all communications fields who want to hone...

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In...

Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to...

Even the most creative mind needs stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. That's why,...

Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781793629364Author Susan H SarapinFormat PaperbackPage Count 258Imprint Lexington BooksPublisher Lexington Books

“Hey Google, how can you help me reach more customers and strengthen my brand?”Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing...

In today’s highly competitive marketplace, a brand must tell meaningful stories that resonate with their target audiences across media channels. People want more than a utilitarian benefit—stories are ultimately what drive us to engage with brands. And...

When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In...

Commissioned by Ogilvy Asia (previously Ogilvy and Mather) RAW examines in detail how Asian creativity translates into commercial sense. In 324 pages we are shown, through sumptuous photography and incisive text, how creativity in Asia is borne out of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781946633798Author Ed MitzenFormat HardbackPage Count 160Imprint ForbesbooksPublisher ForbesbooksWeight(grams) 408g

Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred-religious symbols, themes, and rhetoric-within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L...

Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic...

“Hey Google, how can you help me reach more customers and strengthen my brand?”Voice-enabled technologies are an integral part of our lives, and they present vast opportunities for marketers who are up to the challenge. With Voice Marketing: Harnessing...

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century - rising quickly to a position of influence and respectability. In this book, Russell...

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart...

The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest trends and industry disruptors impacting the world of advertising...

The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn Blakeman dissects the creative process one piece at a time, giving a step-by-step guide to the...