Advertising & Promotion

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption.As technology has continually evolved in the last several decades, marketing has...

'A remarkable and important guide to effecting change in our individual lives, businesses, societies - and beyond' JONAH BERGER, bestselling author of ContagiousHow did movements like the Arab Spring and Black Lives Matter take off when they did? How did...

*Selected by Emma Watson for her Ultimate Book List* Fashion is political. From the red carpets of the Met Gala to online fast fashion, clothes tell a story of inequality, racism and climate crisis. In The Anti-Capitalist Book of Fashion, Tansy E...

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael LewisIn this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic...

The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? ...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780062388421Author Rory SutherlandFormat PaperbackPage Count 384Imprint CollinsPublisher HarperCollins Publishers IncWeight(grams) 363gDimensions(mm) 229mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780970312594Author Edward BernaysFormat PaperbackPage Count 175Imprint Ig PublishingPublisher Ig PublishingWeight(grams) 137g

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This...

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising gives valuable advice to young hopefuls and veterans of the industry wanting to improve their success rate.David Ogilvy is well...

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781523086610Author Carrie Melissa JonesFormat HardbackPage Count 240Imprint Berrett-Koehler PublishersPublisher Berrett-Koehler Publishers

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642011685Author Dan S. KennedyFormat PaperbackPage Count 244Imprint Entrepreneur PressPublisher Entrepreneur Press

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.' Times MagazineFrom the most successful advertising executive of all...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781529420173Author Daryl FieldingFormat PaperbackPage Count 232Imprint Laurence King PublishingPublisher Laurence King PublishingWeight(grams)...

The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind. There is a war on for your mind. You may not notice, but you are surrounded by manipulators: advertisers,...

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781640954250Author Claude HopkinsFormat PaperbackPage Count 100Imprint Sound WisdomPublisher Sound WisdomWeight(grams) 100gDimensions(mm) 198mm * 122mm * 2mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780978843106Author Vance PackardFormat PaperbackPage Count 200Imprint Ig PublishingPublisher Ig PublishingWeight(grams) 225g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780645353808Author Adam HoulahanFormat PaperbackPage Count 214Imprint Stenica Pty LtdPublisher Stenica Pty LtdWeight(grams) 259gDimensions(mm) 210mm * 148mm...

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noel Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies...

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful...

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781904915379Author David OgilvyFormat PaperbackPage Count 194Imprint Southbank PublishingPublisher Southbank PublishingWeight(grams) 298g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648053705Author Darryl KingFormat PaperbackPage Count 118Imprint Ireckon Pty LtdPublisher Ireckon Pty LtdWeight(grams) 122gDimensions(mm) 203mm * 127mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781999327170Author Peter HooleFormat PaperbackPage Count 442Imprint Agencynomics LimitedPublisher Agencynomics LimitedWeight(grams) 585gDimensions(mm) 229mm...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781544512112Author Alex BarseghianFormat PaperbackPage Count 200Imprint Lioncrest PublishingPublisher Lioncrest PublishingWeight(grams) 259gDimensions(mm)...

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of...

Deep and Sussman's Smart Moves and Smart Moves for People in Charge gave readers checklists for climbing the corporate ladder and taking on leadership tasks. Now, teamed with one of the country's premiere sales-training firms, they apply the same...

The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity-while critical-is no longer enough to succeed...

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known,...

Why is Jagermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there's the most important question of all: How can your brand...

'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world's most revered company? Why do its campaigns - from 'Just...

EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It...

Do you need help with your children's book marketing? Whether you've just published your first children's book or are struggling to increase sales of your existing titles, How to Market a Children's Book is here to help. Packed full of practical guidance...

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780957151505Author Steve HarrisonFormat PaperbackPage Count 208Imprint Adworld PressPublisher Adworld PressWeight(grams) 313gDimensions(mm) 229mm * 152mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781601630322Author Drew Eric WhitmanFormat PaperbackPage Count 192Imprint Career PressPublisher Red Wheel/WeiserDimensions(mm) 230mm * 153mm * 15mm

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and...

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956454539Author Fiona HumberstoneFormat PaperbackPage Count 208Imprint Copper Beech PressPublisher Copper Beech Press