Advertising & Promotion

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781950922727Author Matt GoldenFormat PaperbackPage Count 98Imprint Bravex PublicationsPublisher Bravex PublicationsWeight(grams) 154gDimensions(mm) 229mm *...

This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience. The reader will gain a deeper...

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781610380041Author Susan C DaffronFormat PaperbackPage Count 182Imprint Logical Expressions, Inc.Publisher Logical Expressions, Inc.Weight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999308424Author Brian MeertFormat PaperbackPage Count 344Imprint Advertisemint, Inc.Publisher Advertisemint, Inc.Weight(grams) 680gDimensions(mm) 254mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780452267626Author Frank RowsomeFormat PaperbackPage Count 128Imprint Penguin Books LtdPublisher Penguin Books LtdWeight(grams) 85gDimensions(mm) 201mm *...

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes...

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.Covert Cows will help you... ...

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising...

Holidaying was something only the wealthy could afford, well into the 19th century, visiting spas or taking the Grand Tour. With the coming of the railways whole factories, streets, even towns began to down tools for an annual break; with entrepreneurs...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781908746658Author Tony HertzFormat PaperbackPage Count 176Imprint Panoma PressPublisher Panoma Press

Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783825366988Author Ingrid HaideggerFormat HardbackPage Count 233Imprint Universitatsverlag WinterPublisher Universitatsverlag WinterWeight(grams) 1066g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781927710081Author Paul LimaFormat PaperbackPage Count 158Imprint Paul Lima PresentsPublisher Paul Lima PresentsWeight(grams) 286gDimensions(mm) 254mm *...

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid...

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to...

IN MARKETING What is the main difference between ""pathetic"" and ""profitable?"" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most important factor for putting more money in your pocket...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988433649Author Tom Corson-KnowlesFormat PaperbackPage Count 108Imprint TCK PublishingPublisher TCK PublishingWeight(grams) 154gDimensions(mm) 229mm *...

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and...

Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an...

Brand is not an image or an idea, brand is associations or memory, feelings or emotions, attitudes, beliefs, and values, and experiences and lifestyles. Brand belongs to all of these categories, but the existing brand models almost all work under the...

Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing. The world of digital media is constantly changing, as technologies...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780956608307Author Daniele FiandacaFormat PaperbackPage Count 184Imprint Creative SocialPublisher Creative SocialWeight(grams) 278gDimensions(mm) 229mm *...

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the...

`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576879825Author Emmanuel ProbstFormat HardbackPage Count 176Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers...

Discover game-changing marketing tactics and strategies essential for your business to thrive and stand out in today's ever-changing marketplace.Succeeding in marketing your business goes beyond catchy slogans and flashy offers; it requires a...

This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781998769841Author Kevin MettlerFormat PaperbackPage Count 192Imprint Ryan PrincetonPublisher Ryan PrincetonWeight(grams) 195gDimensions(mm) 203mm * 127mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990642404Author Alexander RodriguezFormat PaperbackPage Count 198Imprint Ymmy Marketing, LLCPublisher Ymmy Marketing, LLCWeight(grams) 236gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781943517749Author Richard G Lowe, JrFormat PaperbackPage Count 66Imprint Writing KingPublisher Writing KingWeight(grams) 100gDimensions(mm) 229mm * 152mm *...

Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781936807512Author David PaleschuckFormat PaperbackPage Count 224Imprint Quick American ArchivesPublisher Quick American ArchivesWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578402925Author Nathan ResnickFormat HardbackPage Count 166Imprint Sourcify IncorporatedPublisher Sourcify IncorporatedWeight(grams) 399gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781582437248Author Terry O'ReillyFormat PaperbackPage Count 352Imprint CounterpointPublisher CounterpointWeight(grams) 369g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578412788Author Chris CarterFormat PaperbackPage Count 234Imprint Videofort, IncPublisher Videofort, IncWeight(grams) 318gDimensions(mm) 229mm * 152mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992734022Author Farhan QureshiFormat PaperbackPage Count 314Imprint Digitopia Studios LtdPublisher Digitopia Studios LtdWeight(grams) 492gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780992521622Author Robyn HaydonFormat PaperbackPage Count 194Imprint BookpodPublisher BookpodWeight(grams) 231gDimensions(mm) 216mm * 140mm * 10mm

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781999145910Author Ray SchreiterFormat PaperbackPage Count 96Imprint Aron ChasePublisher Aron ChaseWeight(grams) 113gDimensions(mm) 203mm * 127mm * 6mm