Advertising & Promotion

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576879825Author Emmanuel ProbstFormat HardbackPage Count 176Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781548627294Author Judy HaarFormat PaperbackPage Count 56Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Millions compete for exposure on Google and Bing but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what's going wrong and...

In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas of the Wizard of Ads conjures up more of the Wizard's provicative observations on advertising, business, and life that won The Wizard of Ads last year's Business book of the...

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781512058024Author Mark McClureFormat PaperbackPage Count 126Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780578412788Author Chris CarterFormat PaperbackPage Count 234Imprint Videofort, IncPublisher Videofort, IncWeight(grams) 318gDimensions(mm) 229mm * 152mm *...

This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication...

Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781096519485Author Raza ImamFormat PaperbackPage Count 136Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 154gDimensions(mm)...

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692803042Author Steve TenerielloFormat PaperbackPage Count 322Imprint Anchor House MediaPublisher Anchor House MediaWeight(grams) 431gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783825366988Author Ingrid HaideggerFormat HardbackPage Count 233Imprint Universitatsverlag WinterPublisher Universitatsverlag WinterWeight(grams) 1066g

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781976325472Author Tony RobsonFormat PaperbackPage Count 70Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing!"Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781980784579Author Perez DaltonFormat PaperbackPage Count 34Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 64gDimensions(mm)...

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781711904504Author Robert J RyanFormat PaperbackPage Count 110Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and...

Holidaying was something only the wealthy could afford, well into the 19th century, visiting spas or taking the Grand Tour. With the coming of the railways whole factories, streets, even towns began to down tools for an annual break; with entrepreneurs...

Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982694138Author Rosser ReevesFormat HardbackPage Count 170Imprint Widener ClassicsPublisher Widener ClassicsWeight(grams) 354gDimensions(mm) 216mm *...

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes...

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the...

`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely...

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780990642404Author Alexander RodriguezFormat PaperbackPage Count 198Imprint Ymmy Marketing, LLCPublisher Ymmy Marketing, LLCWeight(grams) 236g

Winner of the 2021 National Communication Association PRIDE award in the 'Outstanding Textbook' category!Explore a wide range of theoretical frameworks and themes for public relations in this comprehensive and authoritative work  Public Relations...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781794409804Author Jack GaryFormat PaperbackPage Count 138Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 154gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781537721859Author Noah HopeFormat PaperbackPage Count 162Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn't just about design...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781979031844Author Bryce MainFormat PaperbackPage Count 312Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781520170749Author Lauren J GomezFormat PaperbackPage Count 140Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781943517749Author Richard G Lowe, JrFormat PaperbackPage Count 66Imprint Writing KingPublisher Writing KingWeight(grams) 100gDimensions(mm) 229mm * 152mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781423654070Author John BarnesFormat HardbackPage Count 208Imprint Gibbs M. Smith IncPublisher Gibbs M. Smith Inc

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781980489733Author Raza ImamFormat PaperbackPage Count 118Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 181gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781741755992Author Max SutherlandFormat PaperbackPage Count 378Imprint Allen & UnwinPublisher Taylor & FrancisWeight(grams) 700g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781710499780Author Stephan AndersonFormat PaperbackPage Count 222Imprint Independently PublishedPublisher Independently PublishedWeight(grams)...

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much...