Advertising & Promotion

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated...

How did a bunch of unelected, unaccountable admen end up running British politics? Sam Delaney wanted to find out more about the strange relationship between British politics and advertising. What happened when a rag-tag band of scruffs and...

Graphis Poster Annual 2Throughout history, posters have served as a beacon of hope and change as they've encouraged the world to take the time to consider better outcomes and new ways of thinking. What started as communications to draw attention to...

Expand Your Brand Online and Offline with Amazon AdvertisingAmazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781497360952Author Paul G WalmsleyFormat PaperbackPage Count 164Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent...

When you want to change the world, how do you get the world on board?This is the communications playbook changemakers, entrepreneurs and aspiring leaders everywhere have been waiting for.It uniquely guides you through the Five Traits of Influence, step...

Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse...

Find and Network with the Right ProfessionalsYou know it's smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou...

"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission." --Paul B. Brown...

The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies...

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781576877319Author Brian SheehanFormat PaperbackPage Count 192Imprint powerHouse Books,U.S.Publisher powerHouse Books,U.S.Weight(grams) 683g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781537450568Author Gareth JamesFormat PaperbackPage Count 116Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as...

In Mission: How the Best in Business Break Through, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.Business as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as...

Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading...

Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780446389297Author GirardFormat PaperbackPage Count 195Imprint Little, Brown and CompanyPublisher Little, Brown & CompanyWeight(grams) 204g

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the...

thebrandgym is a refreshingly simple, practical guide to boosting brand and business performance in a digital age. This new and updated edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is...

That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780996576031Author Barry SilversteinFormat PaperbackPage Count 194Imprint Guidewords PublishingPublisher Guidewords PublishingWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999399002Author Adam PiernoFormat PaperbackPage Count 150Imprint SantyPublisher SantyWeight(grams) 154g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781985089020Author Jeff AbstonFormat PaperbackPage Count 74Imprint Createspace Independent Publishing PlatformPublisher Createspace Independent Publishing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982379301Author Bill GlazerFormat PaperbackImprint Morgan James Publishing llcPublisher Morgan James Publishing llcWeight(grams) 526gDimensions(mm) 231mm...

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they...

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780692120002Author Howard IbachFormat PaperbackPage Count 110Imprint Ibach Media Group LLCPublisher Ibach Media Group LLCWeight(grams) 159g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781791540005Author Jack GaryFormat PaperbackPage Count 180Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 200gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780609807231Author James TwitchellFormat PaperbackPage Count 240Imprint Random House USA IncPublisher Random House USA IncWeight(grams) 340gDimensions(mm)...

What is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a 21st Century Brand? features 20...

Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to...

Jean-Paul Goude is a modern legend in the world of commercial art. From his New York days with Esquire magazine to his latest work for Galeries Lafayette, he has consistently provoked and delighted those who have encountered his work. He was Grace...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781638079477Author Nicki KrawczykFormat PaperbackPage Count 158Imprint Rockridge PressPublisher Rockridge PressWeight(grams) 254gDimensions(mm) 216mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780999518700Author Jeffrey ShawFormat PaperbackPage Count 200Imprint Jeffrey Shaw LLCPublisher Jeffrey Shaw LLCWeight(grams) 299gDimensions(mm) 229mm *...

Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing on the authors' extensive experience, this...

Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. Everywhere we turn, we are exhorted to spend money, join...

Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER...

The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781723909900Author Dave WelchFormat PaperbackPage Count 176Imprint Independently PublishedPublisher Independently PublishedWeight(grams) 195gDimensions(mm)...