General

This newly updated, carefully structured accessible textbook provides students and practitioners with the skills they need to deliver successful marketing communications in today's fast-changing hypercompetitive markets. The eighth edition of...

True sales pros know they must tailor their methods to the buyer if they want to make their numbers every year. Featuring dozens of enlightening examples ProActive Selling gives readers the tools to adapt their approach with the buyers in mind and...

Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter...

Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the...

Stop satisfying your customers - and start impressing them - using the strategies of Apple, Costco, Disney, and other industry dominators.If you're aspiring to satisfy your customers, then you're aspiring to mediocrity. That's the fascinating premise of...

A fast and easy way to write winning white papers! Whether you re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of...

Secrets of Communication Skills from a TED Talks Star 2019 Audie Award Winner for Best Audio Book in Business and Personal Development HuffPost 20 Best Business Books of 2017 Winner of the Best Voiceover-Audiobook Narration at the 2018 Voice Arts...

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781591845331Author Seth GodinFormat PaperbackPage Count 240Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 147gDimensions(mm) 177mm * 128mm * 11mm

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your...

It's common knowledge that marketing is nothing but advertising, and if your business comes through word of mouth then you don't need marketing anyway. Besides, everyone knows that social media is the best form of free marketing there is... don't they? ...

Transform your organisation's pricing strategy to take advantage of exciting new opportunities to unlock profitable growth In The Ten Rules of Highly Effective Pricing, renowned pricing strategist Danilo Zatta delivers an insightful and effective roadmap...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781642011456Author Dan S. KennedyFormat PaperbackPage Count 340Imprint Entrepreneur PressPublisher Entrepreneur Press

Marketing has changed forever this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the...

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding...

Recognized internationally as one of the most effective sales improvement guides ever written, Selling to Win is an invaluable text for sales and marketing professionals. It explains clearly how to put winning techniques into action, featuring advice on...

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780648515951Author Megumi MikiFormat PaperbackPage Count 240Imprint Major Street PublishingPublisher Major Street PublishingWeight(grams) 290gDimensions(mm)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781732891005Author KeenanFormat HardbackPage Count 262Imprint Sales Guy PublishingPublisher Sales Guy PublishingWeight(grams) 540gDimensions(mm) 229mm *...

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout...

A USA TODAY BESTSELLERLearn to transform your perspective and lead with positivity In The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success, sales leader and strategist Anthony Iannarino delivers an exciting and...

Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing...

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and...

The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have...

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of...

Get a handle on the most up-to-date selling strategies and techniques that will help you grow your business. Are you looking to enter the world of sales, or are you looking for new tips and tactics to expand your business? Selling For Dummies gives you...

Get a handle on the most up-to-date selling strategies and techniques that will help you grow your business. Are you looking to enter the world of sales, or are you looking for new tips and tactics to expand your business? Selling For Dummies gives you...

People buy more and buy more happily when in good humor. Understanding humor and being able to effectively use it for your sales and persuasion purposes is a powerful advantage--for any speaker, salesman or writer." Drawn from 30 years' experience as a...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781607964568Author Robert CollierFormat HardbackPage Count 482Imprint www.bnpublishing.comPublisher www.bnpublishing.comWeight(grams) 794gDimensions(mm)...

"Power Phone Scripts is the perfect sales preSCRIPTion." Jeffrey Gitomer, author of The Sales Bible and The Little Red Book of Selling PRAISE FOR POWER PHONE SCRIPTS "This book shows you how to get more appointments and make more sales by...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780957072251Author Lenka LutonskaFormat PaperbackPage Count 256Imprint ShimranPublisher Fitzrovia Press

`An important and extremely welcome addition to the strategic management field. In this book the author builds on the work of an emerging community of scholars to lay out theoretical and methodological underpinnings of an activity-based framework for...

Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." -Geoffrey A. Moore, author of Crossing the...

How can you make money TODAY? How can you generate real cash this week? Never Go Broke isn't about stocks, shares and investment for the comfortable - it's a real-time lifeline for side-hustlers, downsizers, work-from-homers, the overstretched and anyone...

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This...

"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to...

Whatever a company's sales revenue, chances are that a majority comes from a few crucial accounts. The New Successful Large Account Management, ideal for sales directors, managers and executives, shows businesses how to protect and develop those critical...

Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero.In tough markets and with more people working remotely, creating a quality sales pipeline in traditional...

The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful...

NEW YORK TIMES BESTSELLERAn adrenaline-fuelled expose of life inside the tech bubble, Chaos Monkeys lays bare the secrets, power plays and lifestyle excesses of the visionaries, grunts, sociopaths, opportunists and money cowboys who are revolutionising...