General

Whatever a company's sales revenue, chances are that a majority comes from a few crucial accounts. The New Successful Large Account Management, ideal for sales directors, managers and executives, shows businesses how to protect and develop those critical...

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical...

Start with What Works helps you to create new growth opportunities using the resources you already have at hand. It sounds obvious but frequently, managers discount the value of their familiar resources, and instead, they look outside for something new...

The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new...

TINY NOTICEABLE THINGS DISCOVER HOW TINY CHANGES AND ACTIONS CAN REVOLUTIONISE CUSTOMER AND EMPLOYEE SATISFACTIONTNTs are Tiny Noticeable Things. People don't need to do them, but when they do, they can have a phenomenal and explosive impact. From...

WALL STREET JOURNAL BESTSELLER Add 50% to 100% to Your Sales In 5 Minutes Per Day 5-Minute Selling presents a proven, simple process that can double your sales, even if you don t have time for an elaborate new sales system. When you spend your days...

The New Conceptual Selling has turned conventional sales thinking on its head by offering powerful, practical lessons that break down the boundaries of traditional product pitch selling. Based on the world-renowned Miller Heiman sales training programme,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781644671320Author Ian HammersleyFormat PaperbackPage Count 170Imprint Smartebusiness LtdPublisher Smartebusiness LtdWeight(grams) 236gDimensions(mm) 229mm...

What makes a great salesperson? What beliefs, attitudes, and behaviors are linked to being a top performer? What impact do culture, industry, and sales context have? And does a formal sales methodology or process make a difference? This book is for any...

WALL STREET JOURNAL BESTSELLER! IF YOU'RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU. Fear is the reason most salespeople don't like to pick up the phone (salespeople average just four hours per week on the phone, and our...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525540724Author Brant PinvidicFormat HardbackPage Count 256Imprint PortfolioPublisher Penguin Putnam Inc

Make selling a social affair! The ABCs of sales have changed. It's no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer's journey. Social selling is an effective way to engage with your customer,...

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the...

Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation,...

Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a...

For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't...

Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler,...

WINNER: 2024 Axiom Business Book Awards - Bronze Medal in Business Reference WINNER: 2023 Goody Business Book Awards - Business - Travel & Hospitality Deepen your understanding of how to adapt to international travellers' different needs and...

Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing - Branding category of the Goody Business Book Awards 2023 Brand Fusion: Purpose-driven brand strategy...

Learn powerful closing and sales negotiation tactics that unlock yes and seal the deal. Each year, sales professionals leave billions of dollars on the table because they are out gunned, out maneuvered, and out played by savvy buyers, who have been...

Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of the brand-as-a-country-or-region.Book...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780553276992Author Og MandinoFormat PaperbackPage Count 144Imprint Bantam Books IncPublisher Random House USA IncWeight(grams) 79gDimensions(mm) 173mm *...

'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the...

Whether you are writing a proposal, a report, a presentation or an email, this book will show you how to write to persuade staff, colleagues, board directors and customers. The Financial Times Essential Guide to Business Writing demonstrates how your...

The New York Times Bestseller named one of the "Most Important Books of 2016" by Inc, and a Forbes 2016 "Must Read Business Book"'If you love 'Bones' and 'CSI', this book is your kind of candy' Paco Underhill, author of Why We Buy'Martin's best book to...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789389701012Author James Webb YoungFormat PaperbackPage Count 28Imprint Lector HousePublisher Lector HouseWeight(grams) 59gDimensions(mm) 234mm * 156mm * 2mm

Learn the crucial ins and outs of the world's largest market The U.S government market represents the largest single market-anywhere. Government contract tracking firm Onvia estimates that government business-federal, state, local, and...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780984983896Author David J RendallFormat PaperbackPage Count 208Imprint 9 Inch MarketingPublisher 9 Inch MarketingWeight(grams) 286gDimensions(mm) 229mm *...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780761512196Author Mark YarnellFormat PaperbackPage Count 304Imprint Prima LifePublisher Random House USA IncWeight(grams) 607gDimensions(mm) 234mm * 185mm...

Your easy-to-follow primer on the exciting world of import/export With an increased focus on global trade, this new edition of Import/Export Kit For Dummies provides entrepreneurs and small- to mid-sized businesses with the critical, entry-point...

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers. Many B2B companies make...

Now in paperback, Philip Delves Broughton. bestselling business author of What They Teach You at Harvard Business School, takes a sideways look at the greatest salespeople in Life's a Pitch.What are the selling secrets of Majid, Tangier's greatest rug...

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today s global business environment. With this new...

Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence...

Learn and develop essential skills around core global marketing strategies. Global Marketing, 8th Edition by Svend Hollensen, has been the definitive guide to international marketing for nearly twenty years and a core textbook for the work of marketers...

Maximize your sales abilities with this easy-to-follow, step-by-step guide to boost your sales career.There has never been a sales book that gives you one-on-one, personal help to catapult your sales career and your personal income to a level that will...

Save time, save money, and grow your business with more effective CRM CRM For Dummies is the small business leader's guide to managing customer interactions. Customer relationship management is a critical part of any business, and it encompasses...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781780675664Author Harriet PosnerFormat PaperbackPage Count 240Imprint Laurence King PublishingPublisher Laurence King PublishingWeight(grams) 840g

How can sales managers coach their teams through multiple, sometimes stressful, rollouts? You can teach your team to embrace and manage change from the bottom up. Global sales management and transformation leader Grant Van Ulbrich makes a compelling...

Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework...