General

Teaches how to apply the secrets of One Minute Manager to have customers falling over themselves to buy your product. Spencer Johnson - author of Number one bestselling business book Who Moved My Cheese? and business guru Larry Wilson teach...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780525540830Author Seth GodinFormat HardbackPage Count 288Imprint PortfolioPublisher Penguin Putnam IncWeight(grams) 306gDimensions(mm) 184mm * 132mm * 25mm

Learn the secrets of persuasion and successful salesmanship from bestselling author Zig Ziglar in this inspirational book.Doctors, housewives, ministers, parents, teachers...everyone has to "sell" their ideas and themselves to be successful. This guide...

"This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to...

The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.Let's face it-the business world today is nothing like it was ten years ago. Marketing budgets are tighter,...

Understand how to reach and engage with the modern buyer using this bestseller. Social Selling outlines how to implement a social selling strategy and drive revenue, competitive advantage and market share through social networks. Social Selling is a...

Unlock the full potential of modern marketing and sales In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of...

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business...

The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including...

'Indispensable' Sir Clive Woodward 'A punchy, practical and inspiring guide for all leaders who wish to transform and grow their team or organisation.' Justine Roberts, Founder and CEO of Mumsnet The no-nonsense guide to change: how to lead it and...

These days, most companies find themselves having to tender or bid for new contracts and clients. It's now part of the business landscape - companies simply have to be good at tendering and pitching if they are going to have any chance of getting new...

'An inspiring guide for all leaders' Justine Roberts, Founder and CEO of Mumsnet 'Highly recommended' Jack Parsons, CEO of The Youth Group A practical, enjoyable and proven manual for leading transformational change - by the award-winning author of...

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger...

Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." -Geoffrey A. Moore, author of Crossing the...

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and...

E-commerce 2023-2024: business. technology. society. provides you with an in-depth introduction to e-commerce with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta (R), TikTok (R),...

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers...

Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people:...

Kick off the cycle of success with serious self-promotion that works Book Yourself Solid is a handbook for self-promotion that translates into results. We tend to think of "busy" as the equivalent of "successful" but that's not always...

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of...

Nowadays, just having a website or an app is not enough. Potential customers aren't going to stumble across you by accident - you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming...

Packed with case studies, Sales Management. Simplified. offers a proven formula for prospecting, developing, and closing deals-in your time, on your terms.Why do sales organizations fall short? Every day, expert consultants like Mike Weinberg are called...

Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are...

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power-more information, more at stake, and more control over the sales process-than any time in history. Technology is bringing disruptive change at...

This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781908746733Author Tiffany KempFormat PaperbackPage Count 280Imprint Anoma PressPublisher Rethink PressWeight(grams) 205gDimensions(mm) 229mm * 152mm * 9mm

"Power Phone Scripts is the perfect sales preSCRIPTion." Jeffrey Gitomer, author of The Sales Bible and The Little Red Book of Selling PRAISE FOR POWER PHONE SCRIPTS "This book shows you how to get more appointments and make more sales by...

Accelerate your digital transformation and break down silos with Microsoft Dynamics 365 It's no secret that running a business involves several complex parts like managing staff, financials, marketing, and operations-just to name a few. That's where...

'This book is a secret weapon, providing clarity and confidence in scaling to seven figures'Sebastian Bates, The Warrior AcademyThe average B2B business takes 5 years to double its revenue; remarkable businesses double revenue every 12 months. In...

The essential guide to creating a successful organization by making things easier, better and more straightforward for your customers. Leadership Book of the Year 2023, as awarded by the Institute of Leadership Across all sectors, organizations'...

Break your revenue records with Silicon Valley's "growth bible" "This book makes very clear how to get to hyper-growth and the work needed to actually get there" Why are you struggling to grow your business when everyone else seems to be crushing their...

Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a...

Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive and base their purchasing decisions more on emotion and desire than practical need. Whether...

"A tactical primer for any business embarking on the critical work of actively building community."-Seth Godin, Author, This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780993540035Author Radim MalinicFormat PaperbackPage Count 256Imprint Brand Nu LimitedPublisher Brand Nu LimitedWeight(grams) 450gDimensions(mm) 210mm *...

Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve...

Your guide to the most up-to-date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break...

HOW TO DOMINATE, MAKE MILLIONS, AND GET ANYTHING YOU WANT "Serhant shows us it's not enough to just have goals, but to chase our dreams with a verve and joyous energy. Highly practical and infectiously fun." Mark Manson, NYT bestselling author of The...

A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger SaleEveryone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and...

What stories do you need to tell, and how do you tell them?Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective...