Research

Strategy, an ancient pursuit, has evolved through the centuries and in today's business environment applies to all organizations, across all sectors and geographies. The Strategist's Handbook is a collection of the best materials, insights, tools,...

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical,...

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of...

The Overworked Consumer examines how the growing use of self-service technology in the U.S. economy has contributed to Americans' feelings of busyness and overwork by asking them to perform a variety of tasks in work-like settings for free. Focusing on...

The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982881965Author Lee W FrederiksenFormat PaperbackPage Count 172Imprint HingePublisher HingeWeight(grams) 236gDimensions(mm) 229mm * 152mm * 11mm

The Marketing Science Institute (MSI) has a 38-year history of funding high-profile scholarly research on topics that have managerial significance. MSI's pioneering work on "developing a market orientation," heretofore only available as a series of...

The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen methods chapters present an overview of specific marketing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780375701207Author Ellen PhillipsFormat PaperbackPage Count 352Imprint Vintage BooksPublisher Random House USA IncWeight(grams) 295gDimensions(mm) 203mm *...

Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience...

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781565542563Author Gene Del VecchioFormat HardbackPage Count 256Imprint Pelican Publishing CoPublisher Pelican Publishing CoWeight(grams) 470g

Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management for the retailing sector. Eleonora Pantano presents...

This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size...

From the novels of Anne Rice to The Lost Boys, from The Terminator to cyberpunk science fiction, vampires and cyborgs have become strikingly visible figures within American popular culture, especially youth culture. In Consuming Youth, Rob Latham...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780982257005Author Craig Thomas EllrodFormat PaperbackPage Count 128Imprint StratequestPublisher StratequestWeight(grams) 135gDimensions(mm) 203mm * 127mm *...

Research Operations is a reasonably new field but one that offers businesses huge opportunities to produce more high-quality customer insights by reducing the administrative toll on research departments, freeing up resource to deliver more value. With...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788174463531Author Dr. S. L. GuptaFormat HardbackImprint Excel BooksPublisher Excel Books

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781480894518Author D Anthony MilesFormat HardbackPage Count 546Imprint Archway PublishingPublisher Archway PublishingWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781480894495Author D Anthony MilesFormat PaperbackPage Count 546Imprint Archway PublishingPublisher Archway PublishingWeight(grams) 152g

Sorry no description is available for this book at this time.

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781734034486Author James R TaylorFormat PaperbackPage Count 158Imprint Van Rye Publishing, LLCPublisher Van Rye Publishing, LLCWeight(grams) 191g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781957217499Author Jason MillerFormat HardbackPage Count 132Imprint Strategic Advisor BoardPublisher Strategic Advisor BoardWeight(grams) 304g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781957217451Author Jason MillerFormat HardbackPage Count 114Imprint Strategic Advisor BoardPublisher Strategic Advisor BoardWeight(grams) 281g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798223591054Author Molly MapenthorpeFormat PaperbackPage Count 102Imprint Indie RenaissancePublisher Indie RenaissanceWeight(grams) 145g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783000655821Author Peter AugsdorferFormat PaperbackPage Count 274Imprint Prof. Peter AugsdorferPublisher Prof. Peter AugsdorferWeight(grams) 152g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781957217369Author Jason MillerFormat HardbackPage Count 128Imprint Strategic Advisor BoardPublisher Strategic Advisor BoardWeight(grams) 299g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781940858463Author Jorn LyseggenFormat HardbackPage Count 320Imprint Ideapress PublishingPublisher Ideapress Publishing

Why do people struggle so much with debt? The truth is, we are psychologically pre-disposed to misunderstanding it. We underestimate the cost of debt and overestimate our ability to pay. Not only do marketers of credit cards and loans know this, but they...

Strategic Alliances for Innovation and R&D is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798887830735Author John LokFormat PaperbackPage Count 154Imprint Notion Press, Inc.Publisher Notion Press, Inc.Weight(grams) 213g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636512433Author Philip KotlerFormat PaperbackPage Count 262Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 354g

Strategic Alliances for Innovation and R&D is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781606498187Author Ernest CowlesFormat PaperbackPage Count 160Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 295g

Maybe you've thought, "Even if I could work 24 hours a day every day for months, I'd never catch up," or "If I could only clone myself--it would be so much better. No one else can do what I do." You find yourself missing deadlines, or...

In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers’ emotions, experiences, and memories. This book explores the essence of nostalgic branding by presenting the concept of nostalgia, analysing...

Maybe you've thought, "Even if I could work 24 hours a day every day for months, I'd never catch up," or "If I could only clone myself--it would be so much better. No one else can do what I do." You find yourself missing deadlines, or...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513157Author V KumarFormat PaperbackPage Count 372Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 494g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636512419Author Philip KotlerFormat PaperbackPage Count 152Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 213g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781957651903Author Dave MastovichFormat HardbackPage Count 116Imprint Indie Books InternationalPublisher Indie Books InternationalWeight(grams) 299g