Research

Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798223428626Author Lab MaharajFormat PaperbackPage Count 132Imprint Lab MaharajPublisher Lab MaharajWeight(grams) 136g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798988839224Author Allyson LetteriFormat PaperbackPage Count 264Imprint Costa FloraPublisher Costa FloraWeight(grams) 340g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781835561607Author Gavin DuffFormat PaperbackPage Count 248Imprint HmdpublishingPublisher HmdpublishingWeight(grams) 336g

The analysis identifies the four socio-psychological constructs identification with a media character, schadenfreude, social comparison, and vicarious embarrassment, as important responses in the context of reality TV. Besides numerous determinants,...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781737393559Author J RodFormat PaperbackPage Count 64Imprint J. RodPublisher J. RodWeight(grams) 140g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781737360261Author Mary KovachFormat PaperbackPage Count 88Imprint Dr. K - The Management ProfessorPublisher Dr. K - The Management ProfessorWeight(grams)...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798869045591Author NatalieFormat PaperbackPage Count 146Imprint SunshinePublisher SunshineWeight(grams) 204g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781939288912Author Maria T BaileyFormat PaperbackPage Count 216Imprint Wyatt-MacKenzie PublishingPublisher Wyatt-MacKenzie PublishingWeight(grams) 395g

This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision choice satisfaction and its...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788119855353Author ShobhaFormat PaperbackPage Count 46Imprint Noya PublishersPublisher Noya PublishersWeight(grams) 77g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781957651842Author Dave MastovichFormat PaperbackPage Count 116Imprint Indie Books InternationalPublisher Indie Books InternationalWeight(grams) 154g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798889864455Author John LokFormat PaperbackPage Count 330Imprint Notion Press, Inc.Publisher Notion Press, Inc.Weight(grams) 590g

This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. This book will help social marketing to move beyond surveys...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798223026310Author A ScholtensFormat PaperbackPage Count 100Imprint Sas155Publisher Sas155Weight(grams) 186g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513164Author V KumarFormat HardbackPage Count 372Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 667g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636512426Author Philip KotlerFormat HardbackPage Count 152Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 372g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636512860Author Shelby D HuntFormat PaperbackPage Count 448Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 594g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636512853Author Shelby D HuntFormat PaperbackPage Count 448Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 594g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513614Author Gerald ZaltmanFormat HardbackPage Count 340Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 621g

The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781949537659Author Gini Graham ScottFormat PaperbackPage Count 138Imprint Changemakers PublishingPublisher Changemakers PublishingWeight(grams) 203g

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781949991017Author RajagopalFormat PaperbackPage Count 198Imprint Business Expert PressPublisher Business Expert PressWeight(grams) 152g

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781957217468Author Jason MillerFormat PaperbackPage Count 114Imprint Strategic Advisor BoardPublisher Strategic Advisor BoardWeight(grams) 141g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9783319373270Author Ralf DrewsFormat PaperbackPage Count 125Imprint Birkhauser Verlag AGPublisher Birkhauser Verlag AGWeight(grams) 213g

Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798218385071Author Lauren TobeyFormat PaperbackPage Count 264Imprint Beyond Ordinary CreativesPublisher Beyond Ordinary CreativesWeight(grams) 358g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9798868985935Author David AndersonFormat PaperbackPage Count 130Imprint Self PublisherPublisher Self PublisherWeight(grams) 181g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9788119669998Author Theo HollandFormat PaperbackPage Count 76Imprint SelfPublisher SelfWeight(grams) 113g

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9789358819809Author John LokFormat PaperbackPage Count 128Imprint WritatPublisher WritatWeight(grams) 181g

This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9781636513829Author Christian GrönroosFormat HardbackPage Count 244Imprint Vibrant PublishersPublisher Vibrant PublishersWeight(grams) 494g

Sorry no description is available for this book at this time.

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780920219799Author Ken DealFormat PaperbackPage Count 514Imprint Https: //Www.Collectionscanada.Gc.Ca/Ciss-Ssci/App/Publisher Https: //Www.Collectionscanada...

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from...

The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has...

In the 16th Edition of "Advances in Econometrics", we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing...

Apologies but we at Booksplease don't have a full description for this book.Book InformationISBN 9780988158245Author Lisa BrandtFormat PaperbackPage Count 90Imprint LbcsPublisher LbcsWeight(grams) 104gDimensions(mm) 203mm * 127mm * 6mm